• Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … to $0.61. Cost per thousand impressions (CPMs) was up 24 percent quarter-over-quarter. Global CPM increases of 45 percent for 2015 as a whole were outpaced by CTR increases of 62 percent. E-commerce CPMs of $7.35 for the fourth quarter of 2015 were up 33 percent from the third quarter and 49 percent year-over-year. Gaming advertisers’ CPMs barely moved quarter-over-quarter, rising 1 percent to $4.92. Readers: What did you think of Nanigans’ findings for the fourth quarter of 2015? …

    David Cohen/ AllFacebookin Social Facebook- 23 readers -