Cpg

  • Success Stories From Twitter’s Front Lines

    … in public discourse. It captures people’s attention and engages them, particularly around high-profile events and meaningful moments. That’s why Twitter lends itself to a variety of use cases for brands seeking to connect with prospective and previous consumers. Here are just a few recent examples of Fortune 500 brands in quick-service restaurants…

    AllTwitterin Twitter- 21 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … Pinterest went shopping at Walmart.com and came away with a new head of vertical strategy. Brian Monahan joined the social network in that role, after serving as head of marketing for the retail giant’s online presence. Monahan is tasked with developing and managing marketing programs to increase awareness, enhance adoption and drive revenue…

    David Cohen/ Inside Facebookin Social- 14 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … the right combination: Gen Zs targeted in this campaign were 19 percent more likely to watch a video from start to finish when the product and/or brand logo was included in the first three seconds, compared to when no branding elements were visible. Test different languages: Knowing that Gen Z comprises the most diverse generation in American…

    AllTwitterin Social Facebook- 20 readers -
  • Instagram Tops 500,000 Advertisers

    … Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available in June. The Facebook-owned photo- and video-sharing network introduced advertising last…

    David Cohen/ AllFacebookin Social- 14 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.” According to the WSJ: “P&G two years…

    AllFacebookin Facebook- 17 readers -
  • Pinterest pins down market for CPG ads

    … times as likely to reach customers on Pinterest. Close to 40 percent of Pinterest users earn over $100,000 a year, which translates to their spending habits. Pinterest holds the highest average order value of any social media platforms at $50. That means that ROI is highest with a platform that yields the highest results. CPG brands cannot ignore…

    ZOG Digital Blog- 12 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 20 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … the vertical. Cyber Monday, Nov. 30: The biggest online shopping day of the year was all about video advertising, at least on Instagram. An impressive 91.5 percent of Cyber Monday’s 1.4 million retail impressions served by Brand Networks were a result of video ads. Green Monday, Dec. 14: Holiday advertisers across verticals moved away from brand…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Facebook IQ on Millennials and CPG (Infographic)

    …. To uncover how life stages are impacting new paths to CPG discovery, Facebook commissioned Nielsen to conduct a behavioral and attitudinal survey of adults within its Homescan panel in the U.S., exploring purchasing behavior across 20 key CPG categories. Then, using custom fusion methodology, Nielsen was able to link the survey responses to its TV media…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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