Cpg

    • Success Stories From Twitter’s Front Lines

      Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse.

      AllTwitterin Twitter- 15 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … Pinterest went shopping at Walmart.com and came away with a new head of vertical strategy. Brian Monahan joined the social network in that role, after serving as head of marketing for the retail giant’s online presence. Monahan is tasked with developing and managing marketing programs to increase awareness, enhance adoption and drive revenue…

    David Cohen/ Inside Facebookin Social- 10 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 17 readers -
  • Instagram Tops 500,000 Advertisers

    … September, and it said some 1 billion actions have been taken on Instagram ads to date. Instagram said in an email to SocialTimes that the top five countries in terms of ad adoption are: U.S. Brazil U.K. Australia Canada And the top five verticals are: Consumer packaged goods E-commerce Retail Entertainment Technology Instagram added…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 16 readers -
  • Pinterest pins down market for CPG ads

    … to CPG brands. According to emarketer, CPG brands ranked fifth in digital ad spending share in the US in 2015, following retail, automotive, financial services and telecom. Google’s top ten for ad spend doesn’t even include CPG brands, so when consumers go to search for household items and clothing, Pinterest has the potential to be their first…

    ZOG Digital Blog- 12 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … of its impressions during the first three months of 2016. Average cost per thousand impressions (CPM) slipped to $4.58 in January and an all-time average low of $3.88 in February before rebounding slightly to $4.19 in March. Average CPMs in the second half of 2015 were $7.04. The consumer-packaged-goods industry saw impressions rise 97 percent…

    David Cohen/ AllTwitterin Social- 14 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 19 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … that: Global average cost per thousand impressions (CPMs) jumped from $5.21 in September to $7.20 in November, before settling at $5.94 in December. Total impressions served on Instagram via Brand Networks’ platform were 50 million in August, while ads on the Facebook-owned photo- and video-sharing network were still in beta, and they doubled to 100…

    David Cohen/ AllTwitterin Social- 16 readers -
  • Facebook IQ on Millennials and CPG (Infographic)

    …. To uncover how life stages are impacting new paths to CPG discovery, Facebook commissioned Nielsen to conduct a behavioral and attitudinal survey of adults within its Homescan panel in the U.S., exploring purchasing behavior across 20 key CPG categories. Then, using custom fusion methodology, Nielsen was able to link the survey responses to its TV media…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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