Cpg

  • Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

    … launched Prime Day for the first time in 2015, without an established holiday. There’s also value in looking for companies outside Silicon Valley, Tung says. “We’re much more interested to see how a team in Denver, Austin, Dallas, D.C., would try to do something in a way that makes sense to that Heartland America audience,” he says. April Nowicki is a staff writer at Street Fight. …

    Street Fight- 15 readers -
  • Success Stories From Twitter’s Front Lines

    … and Twitter users interested in tech delivered great efficiencies. The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product…

    AllTwitterin Twitter- 37 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … Pinterest went shopping at Walmart.com and came away with a new head of vertical strategy. Brian Monahan joined the social network in that role, after serving as head of marketing for the retail giant’s online presence. Monahan is tasked with developing and managing marketing programs to increase awareness, enhance adoption and drive revenue…

    David Cohen/ Inside Facebookin Social- 20 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … the right combination: Gen Zs targeted in this campaign were 19 percent more likely to watch a video from start to finish when the product and/or brand logo was included in the first three seconds, compared to when no branding elements were visible. Test different languages: Knowing that Gen Z comprises the most diverse generation in American…

    AllTwitterin Social Facebook- 28 readers -
  • Instagram Tops 500,000 Advertisers

    … Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available in June. The Facebook-owned photo- and video-sharing network introduced advertising last…

    David Cohen/ AllFacebookin Social- 18 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … driving in-store purchase of lower-priced products, as opposed to direct-response advertising objectives. For direct-response ads selling products, online measurement is clearer from impression to purchase, and more specific targeting, even though it is more expensive, usually makes sense. Now many of the CPG brand marketers, such as P&G…

    AllFacebookin Facebook- 22 readers -
  • Pinterest pins down market for CPG ads

    … and Instagram came in second, both at 12 percent each for shopping usage. Pinterest’s main usage, at 60 percent, was reported as viewing photos. In 2014 Pinterest introduced Promoted Pins which are ads in the form of pins. Pinterest Promoted Pins look and feel like regular pins but with a promoted label at the bottom of each. Users interact with them…

    ZOG Digital Blog- 14 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Embracing the Power of Superfans and Social Media

    … offering loyalty points to fans that posted product reviews, it learned more about its most devoted customers’ reactions to its beauty products while creating deeper engagement with them. Use social media as a tool to activate and reward superfans: More than 90 percent of consumers globally trust word of mouth above all other forms of marketing…

    Inside Facebookin Social Twitter- 23 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Why Did Doritos End Its Successful Super Bowl Campaign?

    … After 10 years of clever animals trying to steal bags of chips and men using nachos to seduce women, Doritos is finally calling curtains on its annual “Crash the Super Bowl” contest. For both Doritos and the Super Bowl, it’s about time. Doritos announced it would put out one last call for submissions for amateur filmmakers to submit their own…

    Gabe Rosenberg/ The Content Strategist- 26 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 28 readers -
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