Cpg

  • Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

    …, the “everyday price” version. “Even I ride UberX all the time,” he says. “Not having the UberX for any product, any company, CPG [consumer packaged goods] included, would be a real shame.” When targeting this type of service or product to a big audience, it’s not as much about how much money the company spends on marketing, but more about how they do…

    Street Fight- 12 readers -
  • Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results

    …. With such alarming results, one might suspect that trade marketing is susceptible to the next sweeping change in CPG companies, but the reality is that improving trade promotion performance should not require the monumental process, people and product overhauls required by other cost-improving measures. Instead, the path to trade promotion optimization…

    Marketing Technology Blog- 27 readers -
  • Success Stories From Twitter’s Front Lines

    … Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role…

    AllTwitterin Twitter- 37 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … Pinterest went shopping at Walmart.com and came away with a new head of vertical strategy. Brian Monahan joined the social network in that role, after serving as head of marketing for the retail giant’s online presence. Monahan is tasked with developing and managing marketing programs to increase awareness, enhance adoption and drive revenue…

    David Cohen/ Inside Facebookin Social- 20 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 28 readers -
  • Instagram Tops 500,000 Advertisers

    … Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available in June. The Facebook-owned photo- and video-sharing network introduced advertising last…

    David Cohen/ AllFacebookin Social- 18 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 22 readers -
  • Pinterest pins down market for CPG ads

    … tend to be the most popular and successful pins, providing retailers a natural link to advertising. With 100 million monthly users, it’s clear Pinterest found a very interested audience. According to Mary Meeker’s report on internet trends for 2016, 55 percent of users use Pinterest to find or shop for products. In the same category, Facebook…

    ZOG Digital Blog- 14 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … of its impressions during the first three months of 2016. Average cost per thousand impressions (CPM) slipped to $4.58 in January and an all-time average low of $3.88 in February before rebounding slightly to $4.19 in March. Average CPMs in the second half of 2015 were $7.04. The consumer-packaged-goods industry saw impressions rise 97 percent…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 23 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Why Did Doritos End Its Successful Super Bowl Campaign?

    … After 10 years of clever animals trying to steal bags of chips and men using nachos to seduce women, Doritos is finally calling curtains on its annual “Crash the Super Bowl” contest. For both Doritos and the Super Bowl, it’s about time. Doritos announced it would put out one last call for submissions for amateur filmmakers to submit their own…

    Gabe Rosenberg/ The Content Strategist- 25 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … million in September, doubling again to 200 million in October and reaching more than 500 million in November and 670 million in December. Brand Networks said it expects to top 1 billion monthly ad impressions on Instagram during the first quarter of 2016. Brand Networks’ clients in the consumer packaged goods, fashion and retail sectors spent…

    David Cohen/ AllTwitterin Social- 28 readers -
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