Cpg

  • Success Stories From Twitter’s Front Lines

    …, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. Breakfasts have always been tantalizing for fast-food chains, but providing it is notoriously difficult. When a QSR challenger jumped into the game recently, it deployed…

    AllTwitterin Twitter- 36 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … Pinterest went shopping at Walmart.com and came away with a new head of vertical strategy. Brian Monahan joined the social network in that role, after serving as head of marketing for the retail giant’s online presence. Monahan is tasked with developing and managing marketing programs to increase awareness, enhance adoption and drive revenue…

    David Cohen/ Inside Facebookin Social- 19 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 27 readers -
  • Instagram Tops 500,000 Advertisers

    … Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available in June. The Facebook-owned photo- and video-sharing network introduced advertising last…

    David Cohen/ AllFacebookin Social- 18 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 22 readers -
  • Pinterest pins down market for CPG ads

    … to CPG brands. According to emarketer, CPG brands ranked fifth in digital ad spending share in the US in 2015, following retail, automotive, financial services and telecom. Google’s top ten for ad spend doesn’t even include CPG brands, so when consumers go to search for household items and clothing, Pinterest has the potential to be their first…

    ZOG Digital Blog- 13 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Embracing the Power of Superfans and Social Media

    … As marketers sharpen their focus on the importance of “superfans” and move urgently to develop more sophisticated consumer loyalty programs to reach them, they’re paying closer attention to increasing the effectiveness of their social media tools. Superfans, after all, are those heavy brand users who sign up for newsletters, follow the brand…

    Inside Facebookin Social Twitter- 23 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 28 readers -
  • Facebook IQ on Millennials and CPG (Infographic)

    … By David Cohen on Dec. 14, 2015 - 9:00 AM How do millennials’ travels through life-shifting moments affect their consumer packaged goods purchases? Facebook IQ shared an infographic depicting the results of a study Facebook commissioned from Nielsen on the impact of three life-changing moments: Leaving the nest Starting first job Finding…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
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