Cpg Content Marketing

  • Can Publishers Convince Consumers to Trust Native Advertising?

    …, and it isn’t overly hard to do.” It’s a sentiment echoed by Stephanie Losee, managing editor at Dell, which has twice run branded content in The New York Times. “Audiences don’t need or want to be tricked. Metrics show audiences click on and share great content, no matter who pays for or publishes it.” Quality Rules Sponsored content may not be objective…

    Tessa Wegert/ The Content Strategistin Content- 25 readers -
  • The Best Branded Content of January

    … their marketing budget on a big-time Super Bowl ad. The final product is pretty much what you’d expect when you try to cram 37 brands into a 30-second spot, but the real gem is Plaza’s sarcastic, self-aware hype (anti-hype?) in the videos leading up to the finale. Star Seattle Seahawks running back Marshawn Lynch has been refusing to talk to the press all year…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 45 readers -
  • How ‘Zines Help Big Brands Keep It Real

    …, and naturally, Nike wanted to focus on the company’s three young superstars, Neymar Jr., Jack Wilshere, and Dani Osvaldo. They tapped Brooklyn-based content agency Doubleday & Cartwright to help, and the humbly-sized group of creatives took on the challenge by commissioning original lifestyle photography by Christopher Anderson to supplement…

    The Content Strategistin Content How To's- 14 readers -
  • The Best Branded Content of 2014

    … That’s right—it’s time for my picks of the best branded content of 2014. It’s kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake. If you work at one of the companies below, tweet me @joelazauskas for your printed copy. GE: “Enhance Your Lighting” When we look back on content marketing in 2014…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 17 readers -
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