Cpg Content Marketing

  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 36 readers -
  • How ‘Zines Help Big Brands Keep It Real

    … Doubleday & Cartwright Creative Director Justin Kay. In addition to its online home, the campaign included a commemorative limited-edition coffee-table book that provided passionate soccer fans with a tangible piece of their beloved sport’s history. “The real purpose of content marketing should be to give people who might not even be a fan…

    The Content Strategistin Content How To's- 13 readers -
  • The Best Branded Content of 2014

    … brands truly taking up the challenge of becoming media companies, we’re talking about companies like Net-a-Porter. After all, Porter’s digital counterpart, The Edit, reaches over 6 million visitors each month. Lego: The LEGO Movie New rule: If your content marketing makes over $450 million, you get an automatic spot on the “Best Branded Content…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
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