Cpg Content Marketing

  • Can Publishers Convince Consumers to Trust Native Advertising?

    …, and it isn’t overly hard to do.” It’s a sentiment echoed by Stephanie Losee, managing editor at Dell, which has twice run branded content in The New York Times. “Audiences don’t need or want to be tricked. Metrics show audiences click on and share great content, no matter who pays for or publishes it.” Quality Rules Sponsored content may not be objective…

    Tessa Wegert/ The Content Strategistin Content- 26 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 47 readers -
  • How ‘Zines Help Big Brands Keep It Real

    …, and naturally, Nike wanted to focus on the company’s three young superstars, Neymar Jr., Jack Wilshere, and Dani Osvaldo. They tapped Brooklyn-based content agency Doubleday & Cartwright to help, and the humbly-sized group of creatives took on the challenge by commissioning original lifestyle photography by Christopher Anderson to supplement…

    The Content Strategistin Content How To's- 14 readers -
  • The Best Branded Content of 2014

    … of the rare pieces of content marketing with serious rewatch value. But this one might top them all. Come for the lightbulbs, stay for a half-naked Jeff Goldblum playing a grand piano. Purina: “Dear Kitten” Series Purina’s robust content team creates hundreds of content per day, but the most impressive pieces are undoubtedly from the hilarious…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 19 readers -
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