Cpg Content Marketing

  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 18 readers -
  • The Best Branded Content of January

    … pretty weird to enjoy reading someone role-play as a sentient restaurant—h/t @BrandsSayingBae. But take, for instance, the six-tweet streak they’re on as I’m writing this. How can you not love these? *drinking coffee, working from the diner* *cracks knuckles* *begins typing* Did Brandspeak Cause The Snowpocalypse? — Denny's (@DennysDiner) January 27…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 34 readers -
  • How ‘Zines Help Big Brands Keep It Real

    … Doubleday & Cartwright Creative Director Justin Kay. In addition to its online home, the campaign included a commemorative limited-edition coffee-table book that provided passionate soccer fans with a tangible piece of their beloved sport’s history. “The real purpose of content marketing should be to give people who might not even be a fan…

    The Content Strategistin Content How To's- 12 readers -
  • The Best Branded Content of 2014

    … That’s right—it’s time for my picks of the best branded content of 2014. It’s kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake. If you work at one of the companies below, tweet me @joelazauskas for your printed copy. GE: “Enhance Your Lighting” When we look back on content marketing in 2014…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 8 readers -
Get the top posts daily into your mailbox!
More from around the web