Cpg Content Marketing

  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 19 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 35 readers -
  • How ‘Zines Help Big Brands Keep It Real

    … Doubleday & Cartwright Creative Director Justin Kay. In addition to its online home, the campaign included a commemorative limited-edition coffee-table book that provided passionate soccer fans with a tangible piece of their beloved sport’s history. “The real purpose of content marketing should be to give people who might not even be a fan…

    The Content Strategistin Content How To's- 13 readers -
  • The Best Branded Content of 2014

    … wearable technology, eco-friendly materials, and even clothing grown from living organisms. “The washing machine industry isn’t exactly sexy, so they decided to focus on the clothes that people put into their machines rather than the machines themselves,”explained Philip Marthinsen, head of business and strategy at digital agency House of Radon, which helped create the film. …

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
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