Cpg Content Marketing

  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 24 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 41 readers -
  • How ‘Zines Help Big Brands Keep It Real

    … profiles of soccer legends such as Luis Figo, Eric Cantona, and Ronaldo. The result was an online experience that captured the incredible impact of soccer on local communities. “I think no matter who it is, whether its a so-called influencer or a celebrity, all people want is to feel that brands have a genuine interest in their ideas,” explained…

    The Content Strategistin Content How To's- 14 readers -
  • The Best Branded Content of 2014

    … “Dear Kitten” series, created in partnership with BuzzFeed. I’m pretty sure every brand publisher on earth wishes that they had the liberty to just say, “Screw it,” and have their content strategy focus on cats. Considering the current state of the Internet, it’s almost an unfair advantage. But when you have that kind of advantage, you’ve got to milk…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 12 readers -
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