Cpi

  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 16 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … There has been a recent uptick in users downloading applications only to remove the same app shortly thereafter. Whether it’s because of negative reviews in stores, or dissatisfied customers are ditching apps that don’t meet expectations, retention is a challenge for app developers. A new infographic from mobile marketing technology startup…

    AllFacebookin Mobile- 26 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 19 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate…

    Nanigansin Social- 28 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … Customer acquisition platform Fluent released the results of a new survey that analyzed the mobile gaming habits of 1,014 American mobile device owners. According to the report, 77 percent of respondents said they play mobile games multiple times per week, while 46 percent said they play mobile games every day. In addition, 49 percent…

    AllFacebook- 7 readers -
  • Online Advertising Acronyms And Terms Glossary

    … event – The pixel that fires when a user completes an action on your site or mobile app. Cost per action (CPA) – Ad bid type where you pay for a specified action like registration, newsletter sign-up, etc. Learn more Cost per click (CPC) – Ad bid type where you pay for the amount of people who click on your ad. Read more Cost per install (CPI…

    Nanigans- 24 readers -
  • Why You Shouldn’t Waste Your Money on Online Display Ads

    … Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap. Taking this information collectively could indicate that the state of the display advertising market is even worse than we thought, and possibly rife with fraud. The biggest issues…

    AllTwitterin Display- 30 readers -
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