Cpi

  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 16 readers -
  • 5 Tips to Improve Apps’ Retention, Engagement and Conversion (Infographic)

    … Appboy provides tips for retaining, engaging, and converting app users. The average cost per app install is a reasonable amount on both Android and iOS, coming in at $2.22 and $1.46, respectively. However, turnover is still high, with 70 percent of users ditching apps just one day after install. The cost associated with acquiring active, engaged…

    AllFacebookin Mobile- 26 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 19 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … full catalog of games: Amplifying acquisition campaigns on new channels, including Instagram and Twitter, for expanded reach and incremental growth Ramping up reengagement campaigns to complement acquisition efforts Activating Nanigans’ mobile SDK to fuel predictive revenue optimization in real-time eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigansin Social- 33 readers -
  • Fluent: One-Half of Mobile Users Have Never Paid for a Gaming App

    … games. Jordan Cohen, CMO of Fluent, told SocialTimes: Mobile gaming has experienced explosive growth, and it is now a $29 billion industry. We have witnessed this first hand at Fluent, with a rapidly growing roster of app publisher clients that are using our platform to promote their apps and drive installs via cost-per-install ad campaigns (i.e…

    AllFacebook- 7 readers -
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