• Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 15 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 5 readers -
  • The battle of price models – CPM vs CPC

    … of your hand, right? This article will enlighten you, particularly about two of the most popular terms. I’ll attempt to differentiate and specify the unique characteristics of both CPI and CPA. The first one stands for Cost per Install; the other for Cost per Acquisition. The battle of price models – CPM vs CPC These terms are related to cost…

    KJ Rockerin Affiliate- 15 readers -
  • 7 ABC’s for Turning Words into Money with Your Blog

    … acquisition – converting prospects into buyers Customer engagement and retention 3. CPC / CPM CPC (cost per click) and CPM (cost per mission impressions) refer to visual display ads which are integrated into a blog’s site design. Unlike ads where you only receive money if one of your readers clicks through to another site and makes a purchase, with CPC…

    The Blog Heraldin Blogging- 10 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    …. Categories can include clicks, links, metadata, page content, search terms, brands and products, pricing information, transaction occurrence, date and time. The more kinds of data are gathered, the more raw material predictive models will have to work with, which can significantly improve accuracy. If only a few types of data are collected…

    Marketing Technology Blogin Affiliate- 12 readers -
  • Facebook Phases Out oCPM Bidding

    … Featured Jobs Head of Growth & Marketing Timeline San Francisco, CA Director of Digital Strategy Creative Media Marketing New York, NY Social Strategy Manager-Food.com Scripps Networks Interactive New York, NY Social Media Manager / Content Producer Generation Tux / zTailors Oakland, CA Digital/Social Media Intern TV Insider New York, NY…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Ad Blocking and Its Effects on Advertisers and Publishers

    … that you never miss a chance to reach customers when they are in the market for your product. Embrace native advertising. Native ads are a great way to reach consumers who have already adopted ad-blocking software. Consumers are also far more likely to share native ads then they are to share banner ads, and they view native ads more frequently than…

    Relevancein Display- 15 readers -
  • Online Advertising Acronyms And Terms Glossary

    …) – Ad bid type where you pay for each installation that results from users seeing your ad. Cost per 1,000 impressions (CPM) – Ad bid type where you pay based on the number of times your ad is shown. Creative – Specifies what users will see upon viewing an ad, including images and copy. Daily active users (DAU) – How many unique users visit a site…

    Nanigans- 14 readers -
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