• Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 12 readers -
    • Facebook Audience Network Updates Coming

      Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network.

      David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 4 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

    AllFacebookin Facebook- 10 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period. Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its…

    David Cohen/ AllFacebookin Social Facebook Twitter- 12 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … that the percentage grew throughout the quarter, from 43 percent in January to 59 percent in February and 65 percent in March. In contrast, just 22 percent of Instagram ads served by Brand Networks in the fourth quarter of 2015 were video ads. Brand Networks also found that: Video ads account for 71 percent of the fashion industry’s ad spend, driving 90 percent…

    David Cohen/ AllTwitterin Social- 10 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … time period. More than 60 percent of e-commerce Facebook ad spending was targeted toward mobile users, up 15 percent versus the fourth quarter of 2015. Click-through rates of 1.25 percent for the first quarter were up 11 percent from the fourth quarter of 2015 and 54 percent year-over-year. E-commerce CTRs saw a 24 percent quarter-over-quarter gain…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates. Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same time period, leading to a 14 percent…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Run Lead-Generation Ads on Facebook Early in the Week (Report)

    … of industries, it’s important to remember that performance will depend entirely on specific business conditions and campaign strategies. However, new innovations will continue to influence campaign performance and unlock higher potential return on investment. Adoption of Facebook’s carousel ads for lead generation is growing significantly. Moving forward…

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … that: Global average cost per thousand impressions (CPMs) jumped from $5.21 in September to $7.20 in November, before settling at $5.94 in December. Total impressions served on Instagram via Brand Networks’ platform were 50 million in August, while ads on the Facebook-owned photo- and video-sharing network were still in beta, and they doubled to 100…

    David Cohen/ AllTwitterin Social- 13 readers -
  • Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

    … percent quarter-over-quarter lift. Video ads, dynamic product ads and carousel ads were also spotlighted by Nanigans for their strong performance during the period. Nanigans’ findings included: The number of advertisers using the Nanigans platform to manage dynamic product ad campaigns soared 210 percent during the quarter. Ad spending on carousel ads…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • REPORT: Facebook’s 4Q CTRs Soar Year-Over-Year

    … that: Click-through rates rose 364 percent year-over-year, due to factors including more advanced creative testing and greater adoption of Facebook’s custom audiences ad-targeting options. Costs per click rose 35 percent year-over-year. Looking specifically at the retail industry, CTRs rose 392 percent and cost per thousand impressions (CPMs) tripled…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
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