Cpms

  • While We’re Going After Fake News, How About Ad Scams, Too?

    … on the publisher. We all know that publishers are in a tight spot these days, but cashing in with Outbrain or Taboola content and its $0.30 to $1 CPMs (cost per thousand impressions) makes even the best sites look cheap and is unfair to legitimate advertisers that buy media above the fold. Even legitimate news sites like National Review, Reason…

    AllTwitterin Social Facebook How To's- 33 readers -
  • Success Stories From Twitter’s Front Lines

    … Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role…

    AllTwitterin Twitter- 37 readers -
  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … as much as $750,000 for just a 24-hour window. Its newer products, sponsored geofilters and sponsored lenses, were also expensive, sometimes costing millions of dollars. Over the past year, Snapchat has dropped its prices. It now offers programs that start at around $50,000, which, coupled with the API, suggests that Snapchat wants to make…

    AllTwitterin Facebook- 22 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … against key customer segments within the broader group. To be sure, more precise targeting will always be hugely valuable for marketers and retailers engaging in direct-response advertising, like Verizon trying to sell phones and plans, Kayak selling hotel rooms and flights and Bloomingdales selling fashionable clothing. The right mix of reach versus…

    AllFacebookin Facebook- 22 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … quarter of 2016, to CPM of $6.93 and CPE of $0.79. Instagram’s CTR for the quarter was $0.11, reaching a high of $0.17 in Japan. The global LinkedIn CPM for the quarter was $29.37. Salesforce Marketing Cloud said in its report: Historically, media costs tend to be lower in the first quarter than in the fourth quarter due to seasonal shopping…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … in March compared with February, and it still saw average CPMs rise $0.08. Brand Networks founder and CEO Jamie Tedford said in a release announcing the company’s findings: We witnessed rapid adoption of Instagram in the last half of 2015, and it’s continued to grow at lightning speed in 2016. As brands invest more heavily in Instagram, we’re starting…

    David Cohen/ AllTwitterin Social- 18 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, the largest since the third quarter of 2014, reaching 1.32 percent, while gaming advertisers set a CTR mark at 0.84 percent. As expected, cost per thousand impressions (CPMs) were down versus the fourth quarter of 2015 and the holiday shopping season, slipping 7 percent to $5.94, but up 39 percent year-over-year. Gaming advertisers saw a 9 percent…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
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