Cpms

  • Success Stories From Twitter’s Front Lines

    … Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role…

    AllTwitterin Twitter- 36 readers -
  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 21 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

    AllFacebookin Facebook- 22 readers -
  • Facebook CPMs Up 71% in Q1 (Report)

    … quarter of 2016, to CPM of $6.93 and CPE of $0.79. Instagram’s CTR for the quarter was $0.11, reaching a high of $0.17 in Japan. The global LinkedIn CPM for the quarter was $29.37. Salesforce Marketing Cloud said in its report: Historically, media costs tend to be lower in the first quarter than in the fourth quarter due to seasonal shopping…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding…

    David Cohen/ AllTwitterin Social- 18 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, the largest since the third quarter of 2014, reaching 1.32 percent, while gaming advertisers set a CTR mark at 0.84 percent. As expected, cost per thousand impressions (CPMs) were down versus the fourth quarter of 2015 and the holiday shopping season, slipping 7 percent to $5.94, but up 39 percent year-over-year. Gaming advertisers saw a 9 percent…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Run Lead-Generation Ads on Facebook Early in the Week (Report)

    … of industries, it’s important to remember that performance will depend entirely on specific business conditions and campaign strategies. However, new innovations will continue to influence campaign performance and unlock higher potential return on investment. Adoption of Facebook’s carousel ads for lead generation is growing significantly. Moving forward…

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
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