Craig Rosenberg

  • Digital Relevance – Book Interview

    … for your book? Marketers were telling me that they’d bought into content marketing, were creating content, that people were reading it, but that the needle wasn’t moving on performance. I heard some version of this scenario consistently for several years and finally decided that it was time to write a book about how to fix that problem. What is the key…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • The Cause and Staggering Consequences of Data Issues

    … it’s inaccurate and a staggering 80% say they have risky phone contact records! Dirty data is the silent killer of marketing campaigns. It makes you look bad, depresses the impact of great content and offers, and can put your brand, reputation and domain at risk (or worse). Ignore this report and its implications for your business at your peril…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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