Craig Rosenberg

  • Digital Relevance – Book Interview

    … concept behind your book? How did you come up with it? The idea that became the cornerstone of the book first came to me in 2010 when Craig Rosenberg (@funnelholic) asked me to create a graphic of what the funnel looked like to me. This graphic eventually evolved into the Continuum Experience that became a way to solve the performance problem…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 10 readers -