Craig Rosenberg

  • Digital Relevance – Book Interview

    … concept behind your book? How did you come up with it? The idea that became the cornerstone of the book first came to me in 2010 when Craig Rosenberg (@funnelholic) asked me to create a graphic of what the funnel looked like to me. This graphic eventually evolved into the Continuum Experience that became a way to solve the performance problem…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • The Cause and Staggering Consequences of Data Issues

    … Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well…

    Douglas Karr/ Marketing Technology Blog- 9 readers -