Craig Shiffrin

  • 1-800-Flowers Becomes the First Client to Migrate to Facebook’s Revamped Atlas Ad Platform

    … to prove the value of people-based marketing in solving its cross-device problems, measuring the true impact of its ad spend and understanding its customers’ purchase journeys. 1-800-Flowers director of online marketing Craig Shiffrin added in the blog post: We are thrilled to work with Atlas, and it has been a smooth transition for us. We look forward to our relationship with Atlas and learning great insight on how we can best serve our customers. …

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