Crash The Super Bowl
The Crash the Super Bowl contest is an annual online commercial competition run by Frito-Lay. Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl. In recent years, Doritos has offered bonus prizes ranging from $400,000 to $1,000,000 for any Crash the Super Bowl ad that can score a top spot on the USA Today Super Bowl Ad Meter poll. The Crash the Super Bowl contest is the largest online video contest in the world. In the 2011–2012 installment, Frito-Lay received more than 6,100 submissions and paid out more than $2,125,000 in prizes.