Crash The Super Bowl

The Crash the Super Bowl contest is an annual online commercial competition run by Frito-Lay. Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl. In recent years, Doritos has offered bonus prizes ranging from $400,000 to $1,000,000 for any Crash the Super Bowl ad that can score a top spot on the USA Today Super Bowl Ad Meter poll. The Crash the Super Bowl contest is the largest online video contest in the world. In the 2011–2012 installment, Frito-Lay received more than 6,100 submissions and paid out more than $2,125,000 in prizes.
Posts about Crash The Super Bowl
  • WATCH: Official 2015 Super Bowl XLIX Ad Teasers & Commercials

    … in our Official 2014 Super Bowl Commercials playlist to pass the time until more of this year’s ads appear. Doritos “Crash The Super Bowl” Commercial Finalists Like last year, Doritos has crowd-sourced commercial entries for its “Crash the Super Bowl” ad campaign and the voting period is now open for viewers to select a winner to be aired during…

    Elisabeth Osmeloski/ Marketing Land- 21 readers -
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