• Twitter Looking for Head of Consumer Product … Again

    … roles in the other priority areas. Wagner added that senior engineering director Ed Ho will oversee consumer product at Twitter on an interim basis, but a permanent replacement has not been named. Prior to Twitter, Seibert served as co-founder of Crashlytics, which was acquired by Twitter in January 2013. Wagner also reported that Twitter…

    David Cohen/ AllTwitterin Twitter- 7 readers -
  • Twitter Launches “Answers” For Free App Install Tracking

    Until now, advertisers using Twitter’s mobile app promotion to drive app installs could only get analytics on ad performance by working with one of the platform’s ad tech partners. Today, the company announced app marketers can get these insights for free via Answers. Answers is part of Twitter’s developer platform, Fabric, that it introduced in October.

    Ginny Marvin/ Marketing Land- 9 readers -
  • Report: Twitter Will Woo App Developers With “Twitter Fabric” Platform

    Twitter plans to launch a new app development platform, called “Twitter Fabric” in an effort to make peace with app developers, push its way into more mobile apps and collect more data about mobile users, according to a report in The Information today. If successful, the previously undisclosed project could help Twitter boost its nascent ad-network revenue stream, gain a new ...

    Martin Beck/ Marketing Land- 14 readers -
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