• Twitter Looking for Head of Consumer Product … Again

    … roles in the other priority areas. Wagner added that senior engineering director Ed Ho will oversee consumer product at Twitter on an interim basis, but a permanent replacement has not been named. Prior to Twitter, Seibert served as co-founder of Crashlytics, which was acquired by Twitter in January 2013. Wagner also reported that Twitter…

    David Cohen/ AllTwitterin Twitter- 10 readers -
  • Twitter Launches “Answers” For Free App Install Tracking

    … in October. To get Answer’s real-time analytics, advertisers need to integrate Fabric into their apps and choose the Crashlytics Kit. Answers will only track conversion performance on Twitter itself, so if you want to measure conversions and customer lifetime value across other channels, that’s where Twitter’s ad tech partners come in. Marketers…

    Ginny Marvin/ Marketing Landin Social- 13 readers -
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