• Twitter Looking for Head of Consumer Product … Again

    … is adding an influencer branch to its product team, which will be led by engineering vice president Jeremy Rishel. Readers: Why do you think no one has been able to seize control of the post of head of consumer product at Twitter? Image of revolving door courtesy of Shutterstock. Image of Jeff Seibert courtesy of his Twitter account. …

    David Cohen/ AllTwitterin Twitter- 9 readers -
  • Twitter Launches “Answers” For Free App Install Tracking

    … in October. To get Answer’s real-time analytics, advertisers need to integrate Fabric into their apps and choose the Crashlytics Kit. Answers will only track conversion performance on Twitter itself, so if you want to measure conversions and customer lifetime value across other channels, that’s where Twitter’s ad tech partners come in. Marketers…

    Ginny Marvin/ Marketing Landin Social- 11 readers -
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