• Twitter Looking for Head of Consumer Product … Again

    … One of the hottest seats in social media shows no signs of cooling off, as Twitter is once again looking for a head of consumer product. Twitter confirmed to Kurt Wagner of Re/code that Jeff Seibert (below), who assumed the role last September, is returning to his former role of running developer product suite Fabric. A Twitter spokesperson…

    David Cohen/ AllTwitterin Twitter- 6 readers -
  • Twitter Launches “Answers” For Free App Install Tracking

    … in October. To get Answer’s real-time analytics, advertisers need to integrate Fabric into their apps and choose the Crashlytics Kit. Answers will only track conversion performance on Twitter itself, so if you want to measure conversions and customer lifetime value across other channels, that’s where Twitter’s ad tech partners come in. Marketers…

    Ginny Marvin/ Marketing Landin Social- 7 readers -
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