• Selling Online: Detecting Your Prospect’s Buying Triggers

    … for is someone responding to your learn more call-to-action. They are raising their hands and giving you permission to continue to market to them. Keep in mind that your prospect is responding because they really do want to learn something – so don’t hide sales material behind a learn more call-to-action. If you think your prospect is ready to buy, then give…

    Marketing Technology Blog- 18 readers -
  • Where do Visitors Click on a Blog?

    … We’ve been working on a new version of the Marketing Technology blog for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Ultimate List of Must-Have Tools for Your SEO Toolkit

    …. With Insights, Google provides feedback on where your site slows down, grades it and provides information on solutions. Skill Level: Expert Screaming Frog Another crawler but with more options than Xenu (which is why it costs money). It does have a 500 URL free version so great for smaller sites but for larger, well worth the ~$200/yr. Skill Level…

    Dave Davies/ The SEM Postin SEO- 18 readers -