- Our Blog
One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There are 4 major steps in any purchase decision.
… Egg Overlay Crazy Egg Heatmap Crazy Egg Confetti This is a display of new (red) versus returning (white) visitors. The confetti reports will also breakdown mobile, tablet, operating system and resolution information. Crazy Egg Scrollmap We have some work to do on this one – it appears that our primary post is included, but visitors aren’t seeing a compelling reason to scroll down. We’re going to work on providing more columns of information and a category breakdown of new posts. © 2014 DK New Media. …
…: Intermediate Ahrefs Another backlink reporting tool. While personally I like to pull from multiple sources and combine the data, that’s not in everyone’s budget or desire. Given that I have access to both tools, I often head to ahrefs when looking for a very simple breakdown of a site’s links (how many are .edu, etc.) and Majestic if I know I’m…