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Editor’s Note: This is the fourth blog post in a series entitled: How to Create Insanely Good Content. Catch up on the previous three parts here. Effective communication has three elements: Clarity, Simplicity, and Connection. This is the core purpose of the 13 Box Structure — to help you organize your ideas into a clear, simple, and connected flow of information.
… for? • Context – What gives it meaning? The basis of Search Psychology is understanding the concepts of intent and context as they relate to a given subject or query. And, by understanding these two concepts with your target market in mind, you will achieve two objectives: 1. You will have a framework for content ideas that resonate with your market…
… to work through each part of the series as it’s released. As a result of this series you will: Have a clearly defined 1-page marketing strategy Understand search psychology as it applies to your business, and how to use this information in the development of content Have a system to help you craft insanely good content for any online…