Creative

    • The Instagram Advertising Resources Marketers Need to Read

      Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans.

      Nanigansin Social- 9 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers…

    Nanigansin Social- 12 readers -
  • 4 Brands Driving Sales with Remarkable Instagram Carousel Ads

    … Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative…

    Nanigansin Social- 16 readers -
  • Behind the Scenes with Kevin Palmer

    … Last week saw the thrilling debut of our Behind the Scenes event series, where we poke and prod to uncover the secrets and stories behind successful creative work. As part of the event we interviewed Kevin Palmer, co-founder of Kin, an experiential design studio founded on a multidisciplinary approach to projects. So who is Kevin […] The post Behind the Scenes with Kevin Palmer appeared first on Builtvisible. …

    SEOgadget- 17 readers -
  • 4 Retailers Driving Purchases with Slideshow Ads on Facebook and Instagram

    … Video advertising is on the rise, and no where is that more apparent than on Facebook and Instagram. According to a recent study of Nanigans users, video ad budgets rose 119% between Q4 2015 and Q4 2016. While video may the hottest trend in social advertising, not every marketing team has the resources on hand to create high-quality video. That’s…

    Nanigansin Social- 12 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood…

    Nanigans- 26 readers -
  • How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

    …, refreshing ads is especially important over the holidays. After you employ creative testing to identify which elements of your ads are driving the most profitable sales, you can keep those strategies working for your bottom line with new complementary iterations. How are leading retailers putting a new spin on their successful holiday ads…

    Nanigansin Social How To's- 18 readers -
  • Content doesn’t have to be original to be great.

    … Being creative rarely means starting from scratch; more often than not the best ideas build on previous work. Alongside the release of our latest resource, Creative Ideation for Digital Marketers, we look at different ways to build something new and improved out of existing work. As well as reviewing how others have managed to do […] The post Content doesn’t have to be original to be great. appeared first on Builtvisible. …

    SEOgadgetin Content- 8 readers -
  • The Difference Between Strategy and Tactics

    … Across industries and disciplines, people at various levels of their profession are seen to struggle with the difference between strategy and tactics. The distinction is as important for marketers and creatives as it is for business leaders. In The Advertising Concept Book Pete Barry spells out the order of the creative process as: Strategy – […] The post The Difference Between Strategy and Tactics appeared first on Builtvisible. …

    SEOgadget- 8 readers -
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