Creative

    • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

      The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address these questions and concerns with i ...

      Nanigans- 13 readers -
  • Behind the Scenes of the BAFTAs

    … How do you make exceptional creative projects happen? What goes into the process behind the scenes to make it all work? This is the central line of questioning that runs through our creative event series, Behind the Scenes. We spoke to Senior Designer, James Round, about the enchanting artwork he produced for last year’s BAFTAs. […] The post Behind the Scenes of the BAFTAs appeared first on Builtvisible. …

    SEOgadget- 17 readers -
  • 4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

    … As the weather warms up, and spring changes to summer, social media users are preparing to stock up on products for the new season. Retailers advertising on sites like Facebook, Instagram, and Twitter can get in the spirit of the season in order to drives clicks and sales. When it comes to seasonal advertising, your competitors are already…

    Nanigansin Social- 9 readers -
  • How to launch a successful creative product

    … As part of our Behind the Scenes event series we invite successful people within the creative industry to come and tell us what it’s really like to do what they do. We spoke to Tom Judd & James Chambers at our inagural event about their latest project, Boords. Co-founders of Animade studio, Tom and James […] The post How to launch a successful creative product appeared first on Builtvisible. …

    SEOgadgetin How To's- 11 readers -
  • The Instagram Advertising Resources Marketers Need to Read

    … Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform…

    Nanigansin Social- 10 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … of images, video and carousel ads. These ads require more that eye-catching images to drive action. Learn the strategies these top retailers use to motivate Facebook users to click on their ad and make a purchase. Gap tests out creative ahead of time Before crafting a canvas ad, test out your ad creative by running it as separate mobile ads…

    Nanigansin Social- 14 readers -
  • 4 Brands Driving Sales with Remarkable Instagram Carousel Ads

    … Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative…

    Nanigansin Social- 18 readers -
  • Behind the Scenes with Kevin Palmer

    … Last week saw the thrilling debut of our Behind the Scenes event series, where we poke and prod to uncover the secrets and stories behind successful creative work. As part of the event we interviewed Kevin Palmer, co-founder of Kin, an experiential design studio founded on a multidisciplinary approach to projects. So who is Kevin […] The post Behind the Scenes with Kevin Palmer appeared first on Builtvisible. …

    SEOgadget- 17 readers -
  • 4 Retailers Driving Purchases with Slideshow Ads on Facebook and Instagram

    … Video advertising is on the rise, and no where is that more apparent than on Facebook and Instagram. According to a recent study of Nanigans users, video ad budgets rose 119% between Q4 2015 and Q4 2016. While video may the hottest trend in social advertising, not every marketing team has the resources on hand to create high-quality video. That’s…

    Nanigansin Social- 12 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood…

    Nanigans- 29 readers -
  • 7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget

    …, then another with someone using it. Run the image through a filter to recolor it. (Monotone images tend to perform better than normally-colored ones.) Add a shadow or border around the edge to make it pop. Add or remove a brand logo. Flip the ad, rearranging the position of the image and the text. For example, if there’s a person in your ad, have them…

    AllFacebookin Social Facebook- 23 readers -
  • How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

    …, refreshing ads is especially important over the holidays. After you employ creative testing to identify which elements of your ads are driving the most profitable sales, you can keep those strategies working for your bottom line with new complementary iterations. How are leading retailers putting a new spin on their successful holiday ads…

    Nanigansin Social How To's- 21 readers -
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