Creative Best Practices

  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    …. 1. Explore the potential of lead ads Facebook puts lead generation front-and-center with its new lead ad format. This ad unit allows potential customers to sign up for what you’re offering without leaving their Facebook news feeds. After clicking on your lead ad, Facebook users will see a form that’s already filled out with information…

    Nanigans- 29 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … mean one ad will be relevant to every type of audience. Tailor your ads to address the unique interests and concerns of each group your target. Earnest understands that not every audience it wants to reach will have the same needs. The financial company wisely tailors different Facebook ads to fit the interests of each demographic it is advertising…

    Nanigans- 30 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    …. That’s why adding social ads on sites like Twitter to the mix is a sound strategy for driving the action that your commercial may not be able to deliver on its own. Aside from increasing conversions, this approach also keeps your message top of mind. According to Twitter, TV advertisers have seen a 9% average lift in ad recall, compared to other…

    Nanigansin Twitter- 20 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … a goal for scaling mobile app installs through Facebook advertising, they needed to achieve that scale in a strategic and sustainable way. Maintaining consistent performance—as measured primarily by cost-per-install (CPI) and downstream revenue—was a critical factor in defining the success criteria. ‘Scale + performance’ was the name of the game…

    Nanigansin Social- 29 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re running Twitter ads on desktop, mobile or a combination of the two, you need effective creative and copy to ensure that those ads drive revenue. What advertising elements generate clicks and downstream…

    Nanigansin Social Twitter- 16 readers -
  • 7 Ways To Turn Your Successful Facebook Advertising Campaigns Up To 11

    … instead of email registrations. Facebook allows you to easily create the code in Ads Manager, then install that same pixel into your website’s HTML. Armed with the knowledge that pixels provide, you can focus your budget on the ads that are best suited for helping you reach your business goals. 2. Build Out Lookalike Audiences If you’ve found…

    Nanigansin Social Retargeting- 21 readers -
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