Creative Best Practices

  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing…

    Nanigans- 27 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … that they will take next steps towards driving revenue for your business. Because Facebook now offers lead ads that allow audiences to take immediate action, following these creative best practices to influence audiences to act is more important than ever. Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers…

    Nanigans- 22 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … or resources to run your own television campaigns, identify TV shows and live events (like the Summer Olympics) that align with your brand, and jump on the bandwagon. Free Guide: How to Build Twitter Ad Creative That Converts This guide features pro tips, creative best practices, and real-world ad examples for three of the most common direct response advertising objectives on Twitter. Download the Guide …

    Nanigansin Twitter- 10 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … a goal for scaling mobile app installs through Facebook advertising, they needed to achieve that scale in a strategic and sustainable way. Maintaining consistent performance—as measured primarily by cost-per-install (CPI) and downstream revenue—was a critical factor in defining the success criteria. ‘Scale + performance’ was the name of the game…

    Nanigansin Social- 20 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … at helping you hit your KPIs. For example, an ecommerce ad focusing on just one product may see more success than an ad with an image that showcases a wide range of items. Running a creative test is a great way to know for sure which kind of image is best suited to drive a desired action. In the two examples above, you can see the different types…

    Nanigansin Social Twitter- 14 readers -
  • 7 Ways To Turn Your Successful Facebook Advertising Campaigns Up To 11

    …? The right tactics will allow you to scale great advertising results and help you score similar positive returns in the future. In this post, we’ll explore ways to take what already works and turn it up to 11. 1.Install A Facebook Pixel A Facebook pixel code allows you to see what happens after users click on your ad. That code will let you see how…

    Nanigansin Social Retargeting- 16 readers -
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