Creative Best Practices

    • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

      This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business.

      Nanigans- 26 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … mean one ad will be relevant to every type of audience. Tailor your ads to address the unique interests and concerns of each group your target. Earnest understands that not every audience it wants to reach will have the same needs. The financial company wisely tailors different Facebook ads to fit the interests of each demographic it is advertising…

    Nanigans- 21 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … or resources to run your own television campaigns, identify TV shows and live events (like the Summer Olympics) that align with your brand, and jump on the bandwagon. Free Guide: How to Build Twitter Ad Creative That Converts This guide features pro tips, creative best practices, and real-world ad examples for three of the most common direct response advertising objectives on Twitter. Download the Guide …

    Nanigansin Twitter- 9 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … full catalog of games: Amplifying acquisition campaigns on new channels, including Instagram and Twitter, for expanded reach and incremental growth Ramping up reengagement campaigns to complement acquisition efforts Activating Nanigans’ mobile SDK to fuel predictive revenue optimization in real-time eBook: Level Up Your Mobile App Install Game This free eBook has social and mobile advertising best practices to make your next global game launch a huge success. Download the eBook …

    Nanigansin Social- 20 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … at helping you hit your KPIs. For example, an ecommerce ad focusing on just one product may see more success than an ad with an image that showcases a wide range of items. Running a creative test is a great way to know for sure which kind of image is best suited to drive a desired action. In the two examples above, you can see the different types…

    Nanigansin Social Twitter- 14 readers -
  • 7 Ways To Turn Your Successful Facebook Advertising Campaigns Up To 11

    … instead of email registrations. Facebook allows you to easily create the code in Ads Manager, then install that same pixel into your website’s HTML. Armed with the knowledge that pixels provide, you can focus your budget on the ads that are best suited for helping you reach your business goals. 2. Build Out Lookalike Audiences If you’ve found…

    Nanigansin Social Retargeting- 15 readers -
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