Creative Best Practices

  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing…

    Nanigans- 30 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … If you’re looking to generate leads for you insurance, education or financial services company, you need good creative for your ads. Not only will finely-crafted image and copy combinations help you stand out from the noise on social media, but it will also communicate the value of your brand to audiences, increasing the likelihood…

    Nanigans- 30 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … or resources to run your own television campaigns, identify TV shows and live events (like the Summer Olympics) that align with your brand, and jump on the bandwagon. Free Guide: How to Build Twitter Ad Creative That Converts This guide features pro tips, creative best practices, and real-world ad examples for three of the most common direct response advertising objectives on Twitter. Download the Guide …

    Nanigansin Twitter- 23 readers -
  • 7 Twitter Ads Using Color To Drive Clicks And Revenue

    … for candy. Because this ad leaps out at users, they’ll be more likely to notice it and click through to CVS’s website. 7. Lyft (mobile app) Lyft‘s logo is brightly colored with a cartoonish font – so it follows that a Twitter ad for the ride sharing app would have a similar creative spin. As you can see, the company’s signature pink is selectively used…

    Nanigansin Social Twitter- 14 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … a goal for scaling mobile app installs through Facebook advertising, they needed to achieve that scale in a strategic and sustainable way. Maintaining consistent performance—as measured primarily by cost-per-install (CPI) and downstream revenue—was a critical factor in defining the success criteria. ‘Scale + performance’ was the name of the game…

    Nanigansin Social- 34 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re running Twitter ads on desktop, mobile or a combination of the two, you need effective creative and copy to ensure that those ads drive revenue. What advertising elements generate clicks and downstream…

    Nanigansin Social Twitter- 17 readers -
  • 7 Ways To Turn Your Successful Facebook Advertising Campaigns Up To 11

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A version of this post originally ran on Social Media Examiner. Is your business finding success with Facebook advertising? Wouldn’t you like to keep the momentum going and apply it to future advertising campaigns…

    Nanigansin Social Retargeting- 21 readers -
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