Creative Best Practices

  • The 3 Essential Advertising Trends to Know for Successful Lead Generation in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The future looks bright for lead generation! With $2.15 billion in lead generation digital ad spend projected for 2017, now’s the time for marketers to explore how advertising on social sites like Facebook, Instagram and Twitter can impact their business. If you plan on growing…

    Nanigans- 28 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … mean one ad will be relevant to every type of audience. Tailor your ads to address the unique interests and concerns of each group your target. Earnest understands that not every audience it wants to reach will have the same needs. The financial company wisely tailors different Facebook ads to fit the interests of each demographic it is advertising…

    Nanigans- 23 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    …. That’s why adding social ads on sites like Twitter to the mix is a sound strategy for driving the action that your commercial may not be able to deliver on its own. Aside from increasing conversions, this approach also keeps your message top of mind. According to Twitter, TV advertisers have seen a 9% average lift in ad recall, compared to other…

    Nanigansin Twitter- 12 readers -
  • 7 Twitter Ads Using Color To Drive Clicks And Revenue

    … that bright hues stand out in Facebook and Instagram news feeds, the colors in your Twitter ads are the first thing that users will notice. However, using the right colors in your Twitter ads can do more than grab attention. Different shades can communicate your company’s messaging, create an atmosphere, or motivate users to take downstream action…

    Nanigansin Social Twitter- 8 readers -
  • Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

    … a goal for scaling mobile app installs through Facebook advertising, they needed to achieve that scale in a strategic and sustainable way. Maintaining consistent performance—as measured primarily by cost-per-install (CPI) and downstream revenue—was a critical factor in defining the success criteria. ‘Scale + performance’ was the name of the game…

    Nanigansin Social- 22 readers -
  • 10 Creative And Copy Best Practices For Twitter Advertising

    … Indochino ran in the winter, making it on-trend and relevant to Twitter users’ immediate needs. An ad that focused on all of Indochino’s clothing offerings (such as shorts that are better suited for the summer) wouldn’t have been as topical or as actionable. 4. Speak To Your Audience When you run ads on social media, a general best practice…

    Nanigansin Social Twitter- 14 readers -
  • 7 Ways To Turn Your Successful Facebook Advertising Campaigns Up To 11

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A version of this post originally ran on Social Media Examiner. Is your business finding success with Facebook advertising? Wouldn’t you like to keep the momentum going and apply it to future advertising campaigns…

    Nanigansin Social Retargeting- 16 readers -
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