Creative Marketing

  • Stop Being Afraid and Start Generating Results with Innovation

    … without that degree of authenticity, their brand is just another package on the shelf. That’s why the most exciting marketers are blending creativity and technology in new ways to cultivate experiences that truly resonate with consumers. Innovative marketing requires vision and an appetite for risk. Today’s ace marketers aren’t just shoving…

    Relevance- 13 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … be a B2C company, to find creative ways to allow your customers to shop the way they want and get them excited about your brand. Prisma, a B2B marketing services provider, took its clients on a road trip��with a multichannel campaign that resulted in a 45% response rate. The marketers sent direct mail pieces and emails that reflected their campaign…

    Erin Hogg/ MarketingSherpa Blog- 18 readers -
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