Creative Marketing

  • Stop Being Afraid and Start Generating Results with Innovation

    … actively contribute to the formation of strategic marketing plans — not pepper their teams with immediate needs in a reactive posture. Producing Change Playing it safe isn’t “playing” at all. It’s repurposing tired ideas and emboldening a status quo that’s fast becoming obsolete with the vast array of tools at everyone’s disposal. Here are three…

    Relevance- 8 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … Omnichannel is a word that many marketers have become familiar with in the past year or so. It’s the evolution of multichannel marketing and, some argue, an overused buzzword. Lisa Butler, Head of Enterprise Solutions Enablement, eBay, agrees with that statement. In the MarketingSherpa Media Center at IRCE, she sat down with Allison Banko…

    Erin Hogg/ MarketingSherpa Blog- 13 readers -
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