Creative Marketing

  • Stop Being Afraid and Start Generating Results with Innovation

    … actively contribute to the formation of strategic marketing plans — not pepper their teams with immediate needs in a reactive posture. Producing Change Playing it safe isn’t “playing” at all. It’s repurposing tired ideas and emboldening a status quo that’s fast becoming obsolete with the vast array of tools at everyone’s disposal. Here are three…

    Relevance- 9 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … be a B2C company, to find creative ways to allow your customers to shop the way they want and get them excited about your brand. Prisma, a B2B marketing services provider, took its clients on a road trip��with a multichannel campaign that resulted in a 45% response rate. The marketers sent direct mail pieces and emails that reflected their campaign…

    Erin Hogg/ MarketingSherpa Blog- 17 readers -
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