Creative Marketing

  • Stop Being Afraid and Start Generating Results with Innovation

    … commercials into the cluttered breaks of popular TV events; they’re taking full advantage of the possibilities in experiential marketing, digital media and interactive experiences. Organizational fear drives a lack of discipline, and when marketers act fearfully, they play it safe. Safe isn’t scrutiny, and it isn’t diligence — it’s a lack of imagination…

    Relevance- 6 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … be a B2C company, to find creative ways to allow your customers to shop the way they want and get them excited about your brand. Prisma, a B2B marketing services provider, took its clients on a road trip��with a multichannel campaign that resulted in a 45% response rate. The marketers sent direct mail pieces and emails that reflected their campaign…

    Erin Hogg/ MarketingSherpa Blog- 13 readers -
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