Creative Of The Day

  • REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

    In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by life-threatening mob scenes, outdoor products retailer REI is opting out, or more accurately, choosing to #OptOutside this year. In a move consistent with the brand’s values, the company’s CEO this week announced that REI would be shuttering its sto ...

    Pamela Parker/ Marketing Land- 15 readers -
  • Toys R Us Kicks Off Christmas Advertising In October

    … Oh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us drumming up demand with a TV “unboxing” campaign coupled with original digital content and advertising. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About…

    Pamela Parker/ Marketing Landin SEO- 14 readers -
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