Creative Optimization

  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … image personalization, we added the subscriber’s dog’s name to an image of a dog food bowl. Image personalization is ideal for grabbing and holding your reader’s attention and driving engagement. Creative optimization It’s an email marketing best practice to always test one part of every email you send. Testing your CTA copy will tell you which…

    Movable Ink Blogin EMail- 21 readers -
  • Creative for Apple Search Ads

    … with your official logo. Where to go from here Apple Search Ads is a cool new advertising platform that’s likely to take off and impact the mobile app marketing space. However, even in the face of a promising new advertising platform, it’s important marketers remember the fundamentals of creative optimization. For Apple Search Ads creative, start with a foundation of solid keyword research and writing descriptions relevant to, and resonant with your audience. The post Creative for Apple Search Ads appeared first on Boost Blog. …

    Karen Amundson/ BoostBlog- 21 readers -
  • Email Marketing 101: A/B Testing

    … can put that worry to rest. Movable Ink’s creative optimization takes A/B testing to entirely different level. With it, you create two variables, Option A and Option B, and divide your list in half. Send Option A to one half of the list and Option B to the other half. If Option B starts outperforming Option A at a statistically significant level…

    Movable Ink Blogin EMail- 19 readers -
  • Facebook Sets Up Shop at GDC 2016

    … that send more than 50,000 notifications weekly from maintaining at least a 17 percent weekly click-to-impression ratio, because Facebook will only deliver app-to-user notifications to the people who are most likely to engage with your app. A new feature called Creative Optimization for developers to upload additional image assets, giving Facebook…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -