Creative Optimization

  • Email Marketing 101: A/B Testing

    …. When stakes are high, you want to do everything you can to make sure your message gets the attention it deserves. And one of the keys to doing that is A/B testing (also called split testing), which can help you determine and drive your most effective emails to the largest portion of your audience. A/B testing is a simple way to send and compare…

    Movable Ink Blogin EMail- 12 readers -
  • Facebook Sets Up Shop at GDC 2016

    … that send more than 50,000 notifications weekly from maintaining at least a 17 percent weekly click-to-impression ratio, because Facebook will only deliver app-to-user notifications to the people who are most likely to engage with your app. A new feature called Creative Optimization for developers to upload additional image assets, giving Facebook…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Myth Busters for SEM Ad Creative: Blog Series Roundup

    …. The series covers myths around three major themes: The purpose of ad testing, messaging and positioning, and executing ad optimizations. The purpose of ad creative testing We all know we’re supposed to continually test. More testing is good. But why? Understanding the purpose behind testing helps get more benefit from your existing testing efforts, and can…

    Karen Amundson/ BoostBlogin Paid Search- 5 readers -
  • Travel Marketeer: Travel Trends to Inform Creative Optimization

    … The Travel Marketeer examines data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this installment, we share ideas on how to use search behavior trends in travel to inform creative optimization. Google recently released its updated “Travel Dashboard,” which…

    Karen Amundson/ BoostBlog- 5 readers -
  • Win of the Week: Perfect Your Messaging

    … copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week: Perfect Your Messaging appeared first on Boost Blog. …

    Madeline Milani/ BoostBlog- 8 readers -
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