Creative Optimization

  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … customers that asks about everything from their dog’s breed to any health issues they’ve encountered. Then, they recommend a custom, nutritionally-optimized food. We knew we could leverage all of that great customer data using contextual email marketing. The email that Tails.com submitted for their Email Makeover is sent to anyone who fills out…

    Movable Ink Blogin EMail- 22 readers -
  • Creative for Apple Search Ads

    … with your official logo. Where to go from here Apple Search Ads is a cool new advertising platform that’s likely to take off and impact the mobile app marketing space. However, even in the face of a promising new advertising platform, it’s important marketers remember the fundamentals of creative optimization. For Apple Search Ads creative, start with a foundation of solid keyword research and writing descriptions relevant to, and resonant with your audience. The post Creative for Apple Search Ads appeared first on Boost Blog. …

    Karen Amundson/ BoostBlog- 22 readers -
  • Email Marketing 101: A/B Testing

    … can put that worry to rest. Movable Ink’s creative optimization takes A/B testing to entirely different level. With it, you create two variables, Option A and Option B, and divide your list in half. Send Option A to one half of the list and Option B to the other half. If Option B starts outperforming Option A at a statistically significant level…

    Movable Ink Blogin EMail- 20 readers -
  • Facebook Sets Up Shop at GDC 2016

    … for conversations at its booth Wednesday through Friday: South Hall, No. 1416. The theater in Facebook’s booth will be the site for a series of micro-talks (schedule below), and visitors can play new games from developers including PlayDog Soft, Disruptor Beam and Nordeus. Members of Facebook’s team will also participate in sessions at GDC 2016, including…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -