Creative Optimization

  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … customers that asks about everything from their dog’s breed to any health issues they’ve encountered. Then, they recommend a custom, nutritionally-optimized food. We knew we could leverage all of that great customer data using contextual email marketing. The email that Tails.com submitted for their Email Makeover is sent to anyone who fills out…

    Movable Ink Blogin EMail- 21 readers -
  • Creative for Apple Search Ads

    … with your official logo. Where to go from here Apple Search Ads is a cool new advertising platform that’s likely to take off and impact the mobile app marketing space. However, even in the face of a promising new advertising platform, it’s important marketers remember the fundamentals of creative optimization. For Apple Search Ads creative, start with a foundation of solid keyword research and writing descriptions relevant to, and resonant with your audience. The post Creative for Apple Search Ads appeared first on Boost Blog. …

    Karen Amundson/ BoostBlog- 21 readers -
  • Email Marketing 101: A/B Testing

    …. When stakes are high, you want to do everything you can to make sure your message gets the attention it deserves. And one of the keys to doing that is A/B testing (also called split testing), which can help you determine and drive your most effective emails to the largest portion of your audience. A/B testing is a simple way to send and compare…

    Movable Ink Blogin EMail- 19 readers -
  • Facebook Sets Up Shop at GDC 2016

    … that send more than 50,000 notifications weekly from maintaining at least a 17 percent weekly click-to-impression ratio, because Facebook will only deliver app-to-user notifications to the people who are most likely to engage with your app. A new feature called Creative Optimization for developers to upload additional image assets, giving Facebook…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Myth Busters for SEM Ad Creative: Blog Series Roundup

    … As a veteran search engine marketer, you may have inadvertently adopted erroneous beliefs about SEM ad creative that are leading to missed competitive opportunities and stunted performance. To help break this curse, we developed the blog series, “Myth Busters for SEM Creative,” aimed at debunking false assumptions about SEM ad creative…

    Karen Amundson/ BoostBlogin Paid Search- 13 readers -
  • Travel Marketeer: Travel Trends to Inform Creative Optimization

    … The Travel Marketeer examines data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this installment, we share ideas on how to use search behavior trends in travel to inform creative optimization. Google recently released its updated “Travel Dashboard,” which…

    Karen Amundson/ BoostBlog- 14 readers -
  • Win of the Week: Perfect Your Messaging

    … copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week: Perfect Your Messaging appeared first on Boost Blog. …

    Madeline Milani/ BoostBlog- 16 readers -
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