Creative Optimization

    • Creative for Apple Search Ads

      Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords experts wanting to start using Search Ads.

      Karen Amundson/ BoostBlog- 15 readers -
  • Email Marketing 101: A/B Testing

    … can put that worry to rest. Movable Ink’s creative optimization takes A/B testing to entirely different level. With it, you create two variables, Option A and Option B, and divide your list in half. Send Option A to one half of the list and Option B to the other half. If Option B starts outperforming Option A at a statistically significant level…

    Movable Ink Blogin EMail- 13 readers -
  • Facebook Sets Up Shop at GDC 2016

    … The 30th Game Developers Conference is taking place at Moscone Center in San Francisco this week, and Facebook will have a strong presence at the event. The social network said in a blog post that team members from its partnerships and advertising units, as well as from Instagram and Facebook Audience Network, will be available…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Myth Busters for SEM Ad Creative: Blog Series Roundup

    …. The series covers myths around three major themes: The purpose of ad testing, messaging and positioning, and executing ad optimizations. The purpose of ad creative testing We all know we’re supposed to continually test. More testing is good. But why? Understanding the purpose behind testing helps get more benefit from your existing testing efforts, and can…

    Karen Amundson/ BoostBlogin Paid Search- 6 readers -
  • Travel Marketeer: Travel Trends to Inform Creative Optimization

    … The Travel Marketeer examines data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this installment, we share ideas on how to use search behavior trends in travel to inform creative optimization. Google recently released its updated “Travel Dashboard,” which…

    Karen Amundson/ BoostBlog- 7 readers -
  • Win of the Week: Perfect Your Messaging

    … copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week: Perfect Your Messaging appeared first on Boost Blog. …

    Madeline Milani/ BoostBlog- 9 readers -
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