Creative Optimization

  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … customers that asks about everything from their dog’s breed to any health issues they’ve encountered. Then, they recommend a custom, nutritionally-optimized food. We knew we could leverage all of that great customer data using contextual email marketing. The email that Tails.com submitted for their Email Makeover is sent to anyone who fills out…

    Movable Ink Blogin EMail- 17 readers -
  • Creative for Apple Search Ads

    … with your official logo. Where to go from here Apple Search Ads is a cool new advertising platform that’s likely to take off and impact the mobile app marketing space. However, even in the face of a promising new advertising platform, it’s important marketers remember the fundamentals of creative optimization. For Apple Search Ads creative, start with a foundation of solid keyword research and writing descriptions relevant to, and resonant with your audience. The post Creative for Apple Search Ads appeared first on Boost Blog. …

    Karen Amundson/ BoostBlog- 20 readers -
  • Email Marketing 101: A/B Testing

    … can put that worry to rest. Movable Ink’s creative optimization takes A/B testing to entirely different level. With it, you create two variables, Option A and Option B, and divide your list in half. Send Option A to one half of the list and Option B to the other half. If Option B starts outperforming Option A at a statistically significant level…

    Movable Ink Blogin EMail- 17 readers -
  • Facebook Sets Up Shop at GDC 2016

    … that send more than 50,000 notifications weekly from maintaining at least a 17 percent weekly click-to-impression ratio, because Facebook will only deliver app-to-user notifications to the people who are most likely to engage with your app. A new feature called Creative Optimization for developers to upload additional image assets, giving Facebook…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Myth Busters for SEM Ad Creative: Blog Series Roundup

    …. The series covers myths around three major themes: The purpose of ad testing, messaging and positioning, and executing ad optimizations. The purpose of ad creative testing We all know we’re supposed to continually test. More testing is good. But why? Understanding the purpose behind testing helps get more benefit from your existing testing efforts, and can…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • Travel Marketeer: Travel Trends to Inform Creative Optimization

    … The Travel Marketeer examines data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this installment, we share ideas on how to use search behavior trends in travel to inform creative optimization. Google recently released its updated “Travel Dashboard,” which…

    Karen Amundson/ BoostBlog- 13 readers -
  • Win of the Week: Perfect Your Messaging

    … as possible, and this ad let’s us know that we can do so. So don’t let irrelevant and generic messaging ruin your moments. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert…

    Madeline Milani/ BoostBlog- 13 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic

More from around the web