Creative Optimization

  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    Who doesn’t love a good makeover story? Whether it’s re-organizing a messy closet or giving your calendar a total overhaul, there are few things more inspirational than seeing real people make life-changing improvements. That’s why we were so excited to do a live Email Makeover. See, our email experts are always showing our clients and prospects new and innovative ways to amp ...

    Movable Ink Blog- 14 readers -
  • Creative for Apple Search Ads

    … Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad creative. The first week, we shared ideas on incorporating Apple Search Ads into your marketing mix; last week, we provided a quickstart guide for AdWords…

    Karen Amundson/ BoostBlog- 17 readers -
  • Email Marketing 101: A/B Testing

    You’ve spent days – if not weeks – crafting your message, finding perfect images to complement it and developing a pithy subject line. And, finally, off it goes – on its way to tens of thousands of inboxes. Success! Well, not so fast. Chances are very good that most of those inboxes your message is heading to are as crowded as yours.

    Movable Ink Blog- 13 readers -
  • Facebook Sets Up Shop at GDC 2016

    … that send more than 50,000 notifications weekly from maintaining at least a 17 percent weekly click-to-impression ratio, because Facebook will only deliver app-to-user notifications to the people who are most likely to engage with your app. A new feature called Creative Optimization for developers to upload additional image assets, giving Facebook…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • Myth Busters for SEM Ad Creative: Blog Series Roundup

    …. The series covers myths around three major themes: The purpose of ad testing, messaging and positioning, and executing ad optimizations. The purpose of ad creative testing We all know we’re supposed to continually test. More testing is good. But why? Understanding the purpose behind testing helps get more benefit from your existing testing efforts, and can…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • Travel Marketeer: Travel Trends to Inform Creative Optimization

    … The Travel Marketeer examines data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this installment, we share ideas on how to use search behavior trends in travel to inform creative optimization. Google recently released its updated “Travel Dashboard,” which…

    Karen Amundson/ BoostBlog- 9 readers -
  • Win of the Week: Perfect Your Messaging

    … copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week: Perfect Your Messaging appeared first on Boost Blog. …

    Madeline Milani/ BoostBlog- 11 readers -
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