Creative Process

  • How To Derail Content Creation Without Even Trying

    … about it: content has (or at least should have) its roots deep within the creative arts. Because content is such a creative, artistic endeavor, it’s so easy to screw it up. Yes, content should be a creative venture. But it should still be a profitable venture, too. Sometimes, that can make for a tough balancing act during the content creation process…

    Relevancein Social Content How To's- 14 readers -
  • Bring the Team With You to the 2014 Reel Video Marketing Summit

    … Yesterday, I talked with Mark Robertson, the Founder and Publisher of ReelSEO. I updated him about some of the new research and case studies that I plan to cover in the "Become an Expert in YouTube TrueView Advertising" workshop, which will be held in two weeks at the Reel Video Summit. And he told me some additional details about what…

    Greg Jarboe/ ReelSEOin SEO- 6 readers -
  • Data-driven Creativity Produces Most Successful Video Ad Campaigns

    …. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements. Most Successful Video Ad Campaigns Mix Data and Creative For that to happen, data can't function in a silo; it has to work with the ad creative every step of the way. When data and creative become part of the same practice, brands are able…

    ReelSEO- 21 readers -