Creative Process

  • How To Derail Content Creation Without Even Trying

    … about it: content has (or at least should have) its roots deep within the creative arts. Because content is such a creative, artistic endeavor, it’s so easy to screw it up. Yes, content should be a creative venture. But it should still be a profitable venture, too. Sometimes, that can make for a tough balancing act during the content creation process…

    Relevancein Social Content How To's- 15 readers -
  • Bring the Team With You to the 2014 Reel Video Marketing Summit

    …. The Creative Process at Work (Creative / Strategy / Ideation): Interpreting a Client Brief and translating it into a Creative Approach and Creative Brief. The Transition to Production (EP / Director / Line Producer / Creative Tech): Breaking down the Creative Brief/Script, and estimating & creating its visual translation to the screen. The EP…

    Greg Jarboe/ ReelSEOin SEO- 6 readers -
  • Data-driven Creativity Produces Most Successful Video Ad Campaigns

    … to. Just as no two customers are alike, no two ads should be either. It's a rare ad that can appeal to people across demographics, geographic areas and interests, and it's not a wise move to rely on your company being one of the few that can create such a masterpiece. Instead, integrate data into your creative process to ensure that your video ads are as appealing and effective to each individual customer as possible. When creativity and data work together, the results can be revolutionary. …

    ReelSEO- 21 readers -
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