Creative Strategy

  • Why You Must Align Creative and Programmatic Strategies

    … The promise of programmatic media is the ability to target granular audiences with messages that directly appeal to them. But all too often, brands neglect to realize that this promise can only be fulfilled if they align their creative content to their programmatic strategies. By aligning creative and programmatic strategies, brands can send…

    Relevancein Content- 28 readers -
  • Creative Strategy: The Five Foundations that Impact Business Growth

    … be a strategy in place. The backbone of every strategy is based on a creative idea--and all interesting, creative ideas are fueled by extensive research and detailed insights. The purpose of Creative Strategy is to set the foundation for business growth, and can be considered in three core steps. Research Creativity Strategic Planning…

    ROI Factor Blog- 40 readers -
  • New York City’s Best Marketing Internship: The Digital Agency Experience

    … or company. At our digital agency, Blue Fountain Media, we regularly host intern programs to a select group of young professionals seeking an extensive learning experience in the digital marketing industry. Whether it is on our social media, strategy, or other digital marketing teams — our interns work alongside various levels of experts…

    ROI Factor Blogin Social- 20 readers -
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