Creative Strategy

  • Why You Must Align Creative and Programmatic Strategies

    The promise of programmatic media is the ability to target granular audiences with messages that directly appeal to them. But all too often, brands neglect to realize that this promise can only be fulfilled if they align their creative content to their programmatic strategies. By aligning creative and programmatic strategies, brands can send the right content to the right audie ...

    Relevance- 13 readers -
  • Creative Strategy: The Five Foundations that Impact Business Growth

    … be a strategy in place. The backbone of every strategy is based on a creative idea--and all interesting, creative ideas are fueled by extensive research and detailed insights. The purpose of Creative Strategy is to set the foundation for business growth, and can be considered in three core steps. Research Creativity Strategic Planning…

    ROI Factor Blog- 30 readers -
  • New York City’s Best Marketing Internship: The Digital Agency Experience

    … that after their experience that they want to have a career in a different department of a digital agency, as was the case with Fardad. “I started off doing social media, and was fortunate to learn a lot about strategy too—examining the creative end of how any business goes about changes to a website or campaign. Something you won’t find at most other…

    ROI Factor Blogin Social- 20 readers -
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