Creative Strategy

  • Why You Must Align Creative and Programmatic Strategies

    … the course of a campaign, evaluate which creative elements drive the most engagement or drive the best return on your ad spend. Then, use that information down the road when creating and adding new assets to the campaign. Aligning your creative content with your programmatic strategy will provide many benefits to your brand. When it all comes…

    Relevancein Content- 12 readers -
  • Creative Strategy: The Five Foundations that Impact Business Growth

    … Every brand and business needs a creative strategy in order to be intriguing and successful. The creative strategy a business chooses to implement will determine pivotal marketing and advertising efforts that define who they are as a brand. Although many use a set strategy, it is important to take creative risks to make a unique breakthrough…

    ROI Factor Blog- 29 readers -
  • New York City’s Best Marketing Internship: The Digital Agency Experience

    … The internship experience is crucial to college students or recent graduates looking to immerse themselves in the field they want to pursue a career in. The “real world” experience an internship provides isn’t something that you’ll find in a classroom, and is a valuable opportunity to learn the skills needed to be an asset to any business…

    ROI Factor Blogin Social- 19 readers -
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