Creative Strategy

  • Thunder CEO Sees Both Media and Creative Strategy Changing in 2018

    … Looking ahead to 2018 and 2019, Victor Wong, CEO of marketing tech company Thunder, sees big changes in store for marketers. Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going…

    Street Fight- 16 readers -
  • Why You Must Align Creative and Programmatic Strategies

    … the course of a campaign, evaluate which creative elements drive the most engagement or drive the best return on your ad spend. Then, use that information down the road when creating and adding new assets to the campaign. Aligning your creative content with your programmatic strategy will provide many benefits to your brand. When it all comes…

    Relevancein Content- 30 readers -
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