Creative Test

  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    …. Choose Video Thanks to continuous growth over the past year, video ads now constitute more than 50% of Nanigans gaming advertisers’ mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up a whopping 101% from Q3 2015. Video ads have proven to be particularly effective at capturing high-value mobile game users…

    Nanigansin Social- 11 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … a creative test for single-image link ads on Facebook. Once it determined which creative performed the best, it iterated on those successful images in a multi-image carousel ad. 3. Get Ahead With Advanced Automation If you want to build and iterate on high-performing campaigns, you need advertising software that is designed to scale good results…

    Nanigans- 11 readers -
  • Scoring A Twitter Touchdown: 4 Advertising Strategies For The Football Season

    … Autumn is creeping on the horizon, and that can only mean one thing: it’s time for football! This year, NFL broadcasters will have a new teammate – Twitter. The social site will stream live NFL games during the 2016 season, which presents an amazing opportunity for advertisers looking to reach a massive and engaged audience of fans. Before you…

    Nanigansin Twitter- 11 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience…

    Nanigansin Social Facebook- 10 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • How Can Online Advertisers Test Creative In Their Facebook Ads?

    … budget. How should you set up a creative test? There are four things to consider before you begin: Choose a performance metric that you’ll use to judge ad performance, like CPA or CTR. Also determine what your threshold for success will be. For example, you could consider a successful ad to be anything with a CTR above 0.050. Determine which…

    Nanigansin Social How To's- 67 readers -
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