Creative Test

  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    … suggestions. 1. Use data as a creative muse The importance of data cannot be overstated. Data-based insights can tell you a great deal about steering your ad campaigns – including influencing your creative. Take a look at your performance data to see which ad creative drives your desired action from your targeted audiences. Try running a creative test…

    Nanigans- 18 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … go to waste. To keep ROI steady, try expanding ad reach to users similar to your best customers with Lookalike Audiences. Or, employ Stop Loss to keep your ads meeting or exceeding your performance goals. 2. Drive More Clicks With Facebook’s Audience Network In Q2 2016, Facebook announced the expansion of Audience Network to include non-Facebook…

    Nanigansin Social- 25 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … When it comes to mobile games, user acquisition is a constantly moving target. Advertising campaigns that perform well now may drop off in conversions a couple weeks later, and there’s always another title waiting in the wings to claim your hard-earned installers. Scaling social advertising campaigns to reach new audiences is an essential…

    Nanigans- 21 readers -
  • Scoring A Twitter Touchdown: 4 Advertising Strategies For The Football Season

    … craft a Twitter ad campaign around football, make sure you follow these four important steps in order to score touchdown ads that drive revenue for your business: 1. Make Mobile A Top Priority Whether fans are viewing the game on a TV, laptop or mobile device, chances are there’s more than one device involved. Using a social channel to discuss plays…

    Nanigansin Twitter- 21 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 19 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
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