Creative Test

  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … in your arsenal. 3. Embrace Dynamic Ads Online retailers using Nanigans continue to invest more budget into Facebook’s Dynamic Ads, with ad spend increasing significantly between Q2 and Q3 2016. Dynamic Ads can be highly effective at driving new purchases, promoting upsells, and growing average order value. Adoption is likely to continue…

    Nanigansin Social- 15 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … to grow the user base of its new game, Magic Rush. In just four months, the Chinese game developer achieved impressive reurns on a large scale: 12X growth in daily app installs 20% improvement in cost-per-install 10X scale in daily Facebook ad spend 2% average CTR across all geographies 11X more countries targeted 2. Put Your Ad Creative…

    Nanigans- 12 readers -
  • Scoring A Twitter Touchdown: 4 Advertising Strategies For The Football Season

    … craft a Twitter ad campaign around football, make sure you follow these four important steps in order to score touchdown ads that drive revenue for your business: 1. Make Mobile A Top Priority Whether fans are viewing the game on a TV, laptop or mobile device, chances are there’s more than one device involved. Using a social channel to discuss plays…

    Nanigansin Twitter- 14 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 13 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • How Can Online Advertisers Test Creative In Their Facebook Ads?

    … budget. How should you set up a creative test? There are four things to consider before you begin: Choose a performance metric that you’ll use to judge ad performance, like CPA or CTR. Also determine what your threshold for success will be. For example, you could consider a successful ad to be anything with a CTR above 0.050. Determine which…

    Nanigansin Social How To's- 67 readers -
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