Creative Test

  • Facebook’s Secrets for Mobile Ad Creative That Delivers Results

    … The rapid migration to mobile should be no surprise to marketers. However, with the dominance of mobile brings some unique opportunities and challenges. How should advertisers tailor campaigns to be mobile-first, and what do they need to know about how potential customers respond to ads on mobile devices? Facebook recently set out to address…

    Nanigans- 18 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    …. Choose Video Thanks to continuous growth over the past year, video ads now constitute more than 50% of Nanigans gaming advertisers’ mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up a whopping 101% from Q3 2015. Video ads have proven to be particularly effective at capturing high-value mobile game users…

    Nanigansin Social- 25 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … a creative test for single-image link ads on Facebook. Once it determined which creative performed the best, it iterated on those successful images in a multi-image carousel ad. 3. Get Ahead With Advanced Automation If you want to build and iterate on high-performing campaigns, you need advertising software that is designed to scale good results…

    Nanigans- 21 readers -
  • Scoring A Twitter Touchdown: 4 Advertising Strategies For The Football Season

    … and Spain. Investigate interest in these regions so your brand can get a foothold in the early stages of a growing international market. 4. Test Creative Now For Success Later When pushing ads to NFL fans on Twitter, you want to ensure that the bulk of your marketing spend is going towards ads that have been proven to help you reach your goals…

    Nanigansin Twitter- 21 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … a look at how a refresh helped these four companies keep their campaigns eye-catching and effective. 1. HelloFresh: Showcasing Before and After Refreshing your ads doesn’t mean you need to start back at square one. Sometimes you can take elements from your original ad and remix them in order to retain familiarity – but add a twist. HelloFresh…

    Nanigansin Social Facebook- 19 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.…

    Nanigansin Social Facebook- 11 readers -
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