Creative Tester

  • How Can Online Advertisers Test Creative In Their Facebook Ads?

    … budget. How should you set up a creative test? There are four things to consider before you begin: Choose a performance metric that you’ll use to judge ad performance, like CPA or CTR. Also determine what your threshold for success will be. For example, you could consider a successful ad to be anything with a CTR above 0.050. Determine which…

    Nanigansin Social How To's- 70 readers -
  • Best Practices For Direct Response Video Advertisers

    … As advertising has shifted from print to television to digital, one thing hasn’t changed at all: The importance of creating great content that will engage potential customers. For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience…

    Nanigans- 13 readers -
  • The 5 Most Frequently Searched Queries in Nanigans Software Help Center

    …% means any ad with a yield lower than 150% will be paused. In addition, Nanigans won’t just pause an ad for which it’s only acquired a handful of clicks. Rather, you indicate your data significance requirements in the software before an ad gets paused. 5. Creative Testing The ability to multivariate test in an automated fashion is a necessity…

    Nanigansin Social SaaS- 24 readers -
  • The ABCs of Efficient Campaign Budgeting: Part One

    … assist with that process. For example, if you’ve got a lot of active audiences, and a lot of ad copy/images to test within those audiences, it makes sense to make use of our Creative Tester tool. This feature will automatically conduct multivariate creative testing within each individual audience that you create, ensuring that only the best ads…

    Nanigans- 15 readers -
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