Creative Tester

  • How Can Online Advertisers Test Creative In Their Facebook Ads?

    … budget. How should you set up a creative test? There are four things to consider before you begin: Choose a performance metric that you’ll use to judge ad performance, like CPA or CTR. Also determine what your threshold for success will be. For example, you could consider a successful ad to be anything with a CTR above 0.050. Determine which…

    Nanigansin Social How To's- 67 readers -
  • Best Practices For Direct Response Video Advertisers

    … to invest in and test out video campaigns, best practices are beginning to emerge. Here’s how our most successful customers are approaching the medium: Focus on Direct Response Video has traditionally been thought of as a branding tool, but Facebook’s video-enabled Mobile App Install ads are an indicator that the medium, when combined with a clear…

    Nanigans- 11 readers -
  • The 5 Most Frequently Searched Queries in Nanigans Software Help Center

    …% means any ad with a yield lower than 150% will be paused. In addition, Nanigans won’t just pause an ad for which it’s only acquired a handful of clicks. Rather, you indicate your data significance requirements in the software before an ad gets paused. 5. Creative Testing The ability to multivariate test in an automated fashion is a necessity…

    Nanigansin Social SaaS- 17 readers -
  • The ABCs of Efficient Campaign Budgeting: Part One

    …. So, how do we prevent that from happening? I think it comes down to a combination of common sense and making use of some of the features within Nanigans’ Ad Automation software. In this three part series, we’ll talk about the “ABCs” of making sure your campaign daily budget is paced properly throughout the day. First up: “A” is for Active Ads One…

    Nanigans- 9 readers -
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