Creative Testing

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 25 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps will help you scale your mobile game advertising campaigns: 1. Power Up With Lookalike Audiences Delivering your ads to new people is less of a gamble if you hedge your bets with Lookalike Audiences…

    Nanigans- 21 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Change is constant in digital marketing, and paid social advertising is by no means immune. Even the most successful Facebook campaigns have to evolve eventually, or else advertisers risk boring their audience…

    Nanigansin Social Facebook- 19 readers -
  • Outside The Box Creative Tips & Tricks For Digital Marketers

    … — time runs out. New Balance: “3D” Creative Did you double-take when you saw this New Balance ad? It definitely packs a powerful visual punch. Much as we’d love to say that Instagram has unveiled 3D ads, the fact is that the online advertising world isn’t there just yet. Someone very creative has doctored this image to appear to cover the ad copy…

    Nanigansin Social Facebook Retargeting- 21 readers -
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