Creative Testing

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 10 readers -
  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … to grow the user base of its new game, Magic Rush. In just four months, the Chinese game developer achieved impressive reurns on a large scale: 12X growth in daily app installs 20% improvement in cost-per-install 10X scale in daily Facebook ad spend 2% average CTR across all geographies 11X more countries targeted 2. Put Your Ad Creative…

    Nanigans- 11 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 10 readers -
  • Outside The Box Creative Tips & Tricks For Digital Marketers

    … in the new year, we’ve scraped the Internet for some outside the box approaches to digital advertising. Kate Spade New York: “Shop the Video” Kate Spade New York‘s series of videos featuring Anna Kendrick have been delighting fans on social media. Clocking in at over three minutes, the long-form ads are charming and quirky, featuring the retailer’s…

    Nanigansin Social Facebook Retargeting- 17 readers -
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