Creative Writing

  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … a person or two who interpreted this to mean that it was acceptable to spin up the features and benefits of a company or product beyond recognition. Unfortunately for them, I’m convinced it’s relevance rather than “spin” that wins over customers. Being creative or entertaining at the expense of being relevant isn’t a good long-term strategy…

    Relevancein Content- 9 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … a person or two who interpreted this to mean that it was acceptable to spin up the features and benefits of a company or product beyond recognition. Unfortunately for them, I’m convinced it’s relevance rather than “spin” that wins over customers. Being creative or entertaining at the expense of being relevant isn’t a good long-term strategy…

    Relevancein Content- 11 readers -
  • Ride the Iceberg: Using Hemingway’s Iceberg Theory for Content Marketing

    Published 2 hours ago 47 According to legend, Ernest Hemingway once made a $10 bet with several writers that he could write a whole story in six words. He wrote “For sale. Baby shoes. Never worn.” on a napkin, passed it around, and collected his winnings. Whether or not the legend is true, the emotion of the story is still powerful, and everyone can imagine the sadnes ...

    Relevance- 13 readers -
  • Show, Don’t Tell: How Content Marketers Can Learn From Fiction Writers

    … Published 2 days ago 225 Anyone who has ever taken any type of fiction or creative writing class has heard the rule “Show, don’t tell.” Every writing teacher, guide to the craft, and writing blog has repeated the rule, and every professional writer has been admonished at some point to revise their writing to do more showing, less telling…

    Relevancein Content How To's- 3 readers -
  • The Keys To Writing Compelling, Creative Content

    … a plethora of content for me afterwards. One question that I asked him sparked a social movement that resulted in blog posts being written and discussions being made. Listen to his response at the question and you will see what I’m talking about. Creativity and Compelling Content We have an obligation to our readers to take our creativity and sharpen…

    Wade Harman/ Convince and Convertin Content Blogging- 14 readers -
  • 5 Places To Find Content Inspiration In A Dreary Office

    … aggressive notes about the dirty dishes in the sink... you get the idea. Read everything. Then consider how each item could inspire better writing: Persuasion: Imagine that you could post a notice about any meeting. What do you really wish your colleagues would get together once a week and talk about? Write the "headline" of your notice…

    Arienne Holland/ Marketing Landin Content- 26 readers -
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  • How Caffeine Can Cramp CreativityHow Caffeine Can Cramp Creativity
    Honoré de Balzac is said to have consumed the equivalent of fifty cups of coffee a day at his peak. He did not drink coffee, though—he pulverized coffee beans into a fine dust and ingested the dry ...