Creative Writing

  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … a person or two who interpreted this to mean that it was acceptable to spin up the features and benefits of a company or product beyond recognition. Unfortunately for them, I’m convinced it’s relevance rather than “spin” that wins over customers. Being creative or entertaining at the expense of being relevant isn’t a good long-term strategy…

    Relevancein Content- 9 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … a person or two who interpreted this to mean that it was acceptable to spin up the features and benefits of a company or product beyond recognition. Unfortunately for them, I’m convinced it’s relevance rather than “spin” that wins over customers. Being creative or entertaining at the expense of being relevant isn’t a good long-term strategy…

    Relevancein Content- 11 readers -
  • Ride the Iceberg: Using Hemingway’s Iceberg Theory for Content Marketing

    … “ride the iceberg” and learn what to leave out of your writing. Your readers are smart, and they’ll be able to follow along. Just focus on being correct, and you’ll be fine. The Other Side of the Coin: You Need As Many Details As Possible But this also means you need to know as much as possible about your subject. You need to immerse yourself…

    Relevancein Content- 13 readers -
  • Show, Don’t Tell: How Content Marketers Can Learn From Fiction Writers

    … have a master’s in writing, or haven’t written fiction since the third grade, content marketers can still turn “marketing speak” into compelling content if you follow the rule of “Show, don’t tell” when creating your content. It takes practice, but if you follow a few basic principles, you’ll see engagement — and conversions — increase. Putting…

    Relevancein Content How To's- 3 readers -
  • The Keys To Writing Compelling, Creative Content

    … rattletrap that I scrounged enough money for when I turned sixteen. More or less a “fishing vehicle” so I didn’t have to ride that stupid bike without a seat anymore. I’ll never forget my first adventure with “The Car”. My friend Kevin and I were taking it up to a fishing hole in the mountains to try it out. As we plowed up the mountain road, running…

    Wade Harman/ Convince and Convertin Content Blogging- 13 readers -
  • 5 Places To Find Content Inspiration In A Dreary Office

    … aggressive notes about the dirty dishes in the sink... you get the idea. Read everything. Then consider how each item could inspire better writing: Persuasion: Imagine that you could post a notice about any meeting. What do you really wish your colleagues would get together once a week and talk about? Write the "headline" of your notice…

    Arienne Holland/ Marketing Landin Content- 25 readers -
Get the top posts daily into your mailbox!
More from around the web
  • How Caffeine Can Cramp CreativityHow Caffeine Can Cramp Creativity
    Honoré de Balzac is said to have consumed the equivalent of fifty cups of coffee a day at his peak. He did not drink coffee, though—he pulverized coffee beans into a fine dust and ingested the dry ...