Creative Writing

  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … a person or two who interpreted this to mean that it was acceptable to spin up the features and benefits of a company or product beyond recognition. Unfortunately for them, I’m convinced it’s relevance rather than “spin” that wins over customers. Being creative or entertaining at the expense of being relevant isn’t a good long-term strategy…

    Relevancein Content- 9 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … a person or two who interpreted this to mean that it was acceptable to spin up the features and benefits of a company or product beyond recognition. Unfortunately for them, I’m convinced it’s relevance rather than “spin” that wins over customers. Being creative or entertaining at the expense of being relevant isn’t a good long-term strategy…

    Relevancein Content- 11 readers -
  • Ride the Iceberg: Using Hemingway’s Iceberg Theory for Content Marketing

    … “ride the iceberg” and learn what to leave out of your writing. Your readers are smart, and they’ll be able to follow along. Just focus on being correct, and you’ll be fine. The Other Side of the Coin: You Need As Many Details As Possible But this also means you need to know as much as possible about your subject. You need to immerse yourself…

    Relevancein Content- 13 readers -
  • Show, Don’t Tell: How Content Marketers Can Learn From Fiction Writers

    … have a master’s in writing, or haven’t written fiction since the third grade, content marketers can still turn “marketing speak” into compelling content if you follow the rule of “Show, don’t tell” when creating your content. It takes practice, but if you follow a few basic principles, you’ll see engagement — and conversions — increase. Putting…

    Relevancein Content How To's- 3 readers -
  • The Keys To Writing Compelling, Creative Content

    … your creativity in your content compels them. These may be stuck in a rut, and I want to help you get it out. The Creative Gene We all have the creative gene that resides inside of us. Sometimes your content displays itself differently to the public, a way in which you cannot see, which reminds me of a story about my first car: It was an old…

    Wade Harman/ Convince and Convertin Content Blogging- 17 readers -
  • 5 Places To Find Content Inspiration In A Dreary Office

    …, they're stuck in a corporate cubicle or otherwise dreary place. No matter. Content inspiration can come from the unlikeliest of places — including that dreary office. 1. Bulletin Board The company bulletin board is a buffet of content. You'll find faded comic strips, Weight Watchers meeting notices, posters about wage and hour laws, passive…

    Arienne Holland/ Marketing Landin Content- 27 readers -
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  • How Caffeine Can Cramp CreativityHow Caffeine Can Cramp Creativity
    Honoré de Balzac is said to have consumed the equivalent of fifty cups of coffee a day at his peak. He did not drink coffee, though—he pulverized coffee beans into a fine dust and ingested the dry ...