Creative Writing

  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met…

    Relevancein Content- 9 readers -
  • Small Business Marketing: Don’t Tell Me I’m Creative, Tell Me I’m Relevant

    … Regardless of the nature of your business, your product or your service, it’s understandable that you would want to put your best foot forward when telling potential customers about what you do. This is something you should always be thinking about—how to put your story in the best light possible. Over the course of my career, however, I’ve met…

    Relevancein Content- 11 readers -
  • Ride the Iceberg: Using Hemingway’s Iceberg Theory for Content Marketing

    … “ride the iceberg” and learn what to leave out of your writing. Your readers are smart, and they’ll be able to follow along. Just focus on being correct, and you’ll be fine. The Other Side of the Coin: You Need As Many Details As Possible But this also means you need to know as much as possible about your subject. You need to immerse yourself…

    Relevancein Content- 13 readers -
  • Show, Don’t Tell: How Content Marketers Can Learn From Fiction Writers

    … have a master’s in writing, or haven’t written fiction since the third grade, content marketers can still turn “marketing speak” into compelling content if you follow the rule of “Show, don’t tell” when creating your content. It takes practice, but if you follow a few basic principles, you’ll see engagement — and conversions — increase. Putting…

    Relevancein Content How To's- 3 readers -
  • The Keys To Writing Compelling, Creative Content

    … of the power motivators online, there are many different areas that you probably haven’t explored with your content yet. Learning how to vary your blog writing styles will help your readers better understand your content and see it in the same way you do. This is the first step in the creative to compelling process. Take a look at your articles from…

    Wade Harman/ Convince and Convertin Content Blogging- 13 readers -
  • 5 Places To Find Content Inspiration In A Dreary Office

    …, they're stuck in a corporate cubicle or otherwise dreary place. No matter. Content inspiration can come from the unlikeliest of places — including that dreary office. 1. Bulletin Board The company bulletin board is a buffet of content. You'll find faded comic strips, Weight Watchers meeting notices, posters about wage and hour laws, passive…

    Arienne Holland/ Marketing Landin Content- 24 readers -
Get the top posts daily into your mailbox!
More from around the web
  • How Caffeine Can Cramp CreativityHow Caffeine Can Cramp Creativity
    Honoré de Balzac is said to have consumed the equivalent of fifty cups of coffee a day at his peak. He did not drink coffee, though—he pulverized coffee beans into a fine dust and ingested the dry ...