• 10 Questions To Ask When Designing Your Company’s Logo

      Good logos do not come up overnight; they require plentitude of attention and consideration. There are memorable logo designs like McDonald’s, Twitter, Apple, Chanel, etc. that can turn heads of the crowd and then there are those famous-logo disasters, such as Kraft Foods, Bing, and Verizon, that are capable enough to hurt your brand repute in a glance.

      The Next Scoop- 15 readers -
    • 2017 Content Excellence Challenge: The April Prompts

      It’s April! Don’t ask me where March went, because I have no idea. But it’s time once again for a pair of Content Excellence Challenge prompts. Each month this year, we’ll give you two prompts — one intended to make you a better writer and one intended to make you a more productive one. This month’s prompts both share a creative dimension and an ultra pragmatic one.

      Sonia Simone/ Copybloggerin Content- 14 readers -
  • 10 Ways That Visuals and Visual Design Can Enhance Customer Service

    … As you know, customer service is invaluable. Your customer should be motivated to come to you again and again, and that is made possible when he is satisfied with what you offer and the customer experience he receives while buying it. There is no rule of thumb or formula for success to win the hearts of the customers, but there are many things…

    The Next Scoop- 20 readers -
  • Get Engaged to Your Audience and Customers

    … Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday we had a fun day…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • 2017 Content Excellence Challenge: The February Prompts

    … Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • Creative Frameworks that Build Content Marketing Success

    … There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related to the frequently made-up statistic…

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • 7 Real-World Ways to Think and Work Like an Artist

    … marketers embrace art as integral to what they do, as much as strategy and execution are. Here are some observations I’ve made over the years about how artists work and how anyone can adopt a more artistic mindset. 1. Artists geek out over craft “Creativity occurs in action: It is not a trait; it is something you do.” – Bert Dodson Get a group…

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • Your 2017 Content Excellence Challenge: The January Prompts

    … post Planning an infographic Doing in-depth research for a larger piece of content Working on a book Planning themes for a content calendar Brainstorming a big stack of headlines for the January challenge If it needs focus and creativity, it counts. Resources: Some nice refinements on this idea on the Complice blog: “Frogs in tomato…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • How to kickstart your creativity in 2017

    It’s the end of the year and if you’re like me, you’re ready for a break. I find it difficult to be creative when I’m tired, and lately it’s been hard to find the inspiration to get words on paper. I’ve asked my colleagues at Lush what they do when faced with a creativity block and discovered a lot of useful tips.

    Sarah Mitchell/ Lush Digital- 28 readers -
  • Getting Ready for a Powerhouse 2017

    … Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every month, we get two prompts. One is creative (about becoming…

    Sonia Simone/ Copybloggerin Content- 20 readers -
  • Start Your Engines: The 2017 Content Excellence Challenge Begins Now

    … this week with some easy and interesting warm-up work, before we head into the Tilt-A-Whirl of the winter holidays. Then in 2017, each month we’ll have a pair of “prompts” to work on … tactical, workable things we can do to make our content better. One prompt will give you a creative technique to work on. (Today you also get a bonus creativity…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • How to Stay Creative in a Distracted World

    … On this week’s episode, we’re joined by Megan Gray, a passionate — probably one of the most passionate — freelance graphic designers I know. She lives on the edge of a canyon in Orange County, California, where she runs her business, House of Grays. In this 34-minute episode Brian Gardner, Lauren Mancke, and Megan Gray discuss: Starting…

    Copyblogger- 14 readers -
  • 8 infographics that will inspire you to create your own

    … Infographics are incredibly effective tool in visual storytelling, but they are often overlooked in content marketing strategies. Here’s why you shouldn’t ignore them any longer. Not only are they a great way to condense complex information but they also make statistics pop off the page, they are memorable and engaging for the reader…

    Lush Digitalin Content- 13 readers -
  • Creative Destruction

    … thinking or product. Think about Facebook missing photo updates to Instagram or Blackberry not seeing that Apps and Touch would be popular. So what holds us back from moving forward? Often, it’s the concept of “sunk costs.” Sunk costs are costs that are irrecoverable; something that you’ve already spent time, money or energy on that you won’t get…

    Acceleration Partners- 23 readers -
  • Guaranteed ways to unleash your inner creative beast

    … learning tactics, and to disassociate improvement from failure. These tips and more can be found here. 2. Think about stereotypically creative people Judging by the kind of motivational posts that get shared on social media, we should be looking up to the icons of society for creative inspiration. However, science shows that we actually tend…

    Lush Digital- 13 readers -
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