Creativity

    • Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

      Content marketing is a long game. In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out. In another way, it sucks, because we all have days when we’re lazy and undisciplined. In the early days, we can get by on adrenaline and enthusiasm. But as the months pass, we need some strategies to stay in love with that blog, vide ...

      Sonia Simone/ Copybloggerin Content Blogging- 12 readers -
    • Content Writing: 8 Ways to Write Like a Content Marketing Ninja

      The job of a content writer definitely has its advantages – for example, you can work from home or do it on your own schedule. If you are a student and only consider the career of a content writer for yourself, then you should start practicing writing texts right now. The educational process provides many opportunities for this.

      The Next Scoopin Social Content- 22 readers -
    • How to Unlock the Door to Effective Content with Your Creativity

      We definitely had a creativity thread weaving through the week, both on the blog and the podcasts. On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be so tricky to see with fresh eyes.

      Sonia Simone/ Copybloggerin Content How To's- 13 readers -
  • 2017 Content Excellence Challenge: The August Prompts

    … Happy August! It’s time for our pair of prompts to make you more creative and more productive. For those of you who haven’t joined us yet, each month in 2017 we’re providing a pair of prompts: one to make you more productive and one to improve your creativity or writing skill. Feel free to try one prompt or both. You can join the fun anytime…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • What is the best time of day to be creative?

    … you’re fresh. And, conversely, a night owl would excel at the same task at night. But this doesn’t appear to be the case. Problem-solving and creativity Researchers studying problem-solving techniques at The University of Michigan uncovered an interesting finding: we are most creative and have greater insights when we are at our non-optimal time…

    Lush Digitalin Content- 11 readers -
  • The Balance of Creativity and Productivity

    … If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • This Common Belief Could Be Blocking Your Creative Potential

    … than try to mimic or duplicate someone else’s “best way.” “The best way” to do something may not work for you at all. If you keep searching for “the best way,” you’ll never discover your way. Creativity is not linear “Messy” is an understatement for my creative process. It’s full of nonsensical phrases, tangents, mistakes, and experiments…

    Stefanie Flaxman/ Copyblogger- 16 readers -
  • 5 Reasons Why Graphic Design is Essential for Your Small Business

    … Graphic design has long been a cornerstone of the success of a small business, whether it’s to create a banner at the top of your website or an actual banner hanging over the entrance of your business itself. Whether it’s a clean and professional look or a more abstract, artistic look, having a good graphic design for your company is crucial…

    The Next Scoop- 18 readers -
  • 2017 Content Excellence Challenge: The June Prompts

    … hope you are, too. To help with that, here are our community prompts for June. Each month in 2017, we’re giving you a pair of prompts — one to make you more productive and one to improve your creativity or writing skills. You can jump in anytime — and let us know about your experiences in the comments! The June Productivity Prompt Weekly outreach…

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • 2017 Content Excellence Challenge: The May Prompts

    … It’s May! Holy beans, the year’s nearly half over. I’m still wondering where March went, never mind April. Here’s our pair of community prompts for this month. Each month in 2017, we’re giving you a pair of prompts — one to make you more productive, and one to improve your creativity or writing skill. You can jump in anytime — and let us know…

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • 10 Questions To Ask When Designing Your Company’s Logo

    … Good logos do not come up overnight; they require plentitude of attention and consideration. There are memorable logo designs like McDonald’s, Twitter, Apple, Chanel, etc. that can turn heads of the crowd and then there are those famous-logo disasters, such as Kraft Foods, Bing, and Verizon, that are capable enough to hurt your brand repute…

    The Next Scoop- 16 readers -
  • 2017 Content Excellence Challenge: The April Prompts

    … and an ultra pragmatic one. Because creativity and pragmatism are like air and water — you need both of them to make it. Ready or not, here we go: The April Creativity Prompt Remember last month’s creative challenge to find keywords? (If you did that one, drop a note in the comments and gloat over the lesser mortals who didn’t quite get around…

    Sonia Simone/ Copybloggerin Content- 17 readers -
  • 10 Ways That Visuals and Visual Design Can Enhance Customer Service

    … As you know, customer service is invaluable. Your customer should be motivated to come to you again and again, and that is made possible when he is satisfied with what you offer and the customer experience he receives while buying it. There is no rule of thumb or formula for success to win the hearts of the customers, but there are many things…

    The Next Scoop- 24 readers -
  • Get Engaged to Your Audience and Customers

    … Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday we had a fun day…

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • 2017 Content Excellence Challenge: The February Prompts

    … Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters…

    Sonia Simone/ Copybloggerin Content- 21 readers -
  • Creative Frameworks that Build Content Marketing Success

    … that you’re actually moving in the right direction. I also recorded a podcast for you with headline frameworks — 13 specific structures you can use to build those all-important headlines on. On Tuesday, Robert Bruce shared a writing fable with us about the power of slow and steady steps. And on Unemployable, Brian Clark interviewed Sherry Walling…

    Sonia Simone/ Copybloggerin Content- 22 readers -
  • 7 Real-World Ways to Think and Work Like an Artist

    … craft at one level, new levels reveal themselves. The game gets ever more complex and interesting. Any study of creative writing will benefit you as a content marketer. You’ll learn how to show, not tell. You’ll think more carefully about word choice. And you’ll learn the nuances that make for superb storytelling. A writing workshop can be a great…

    Sonia Simone/ Copybloggerin Content- 23 readers -
  • Your 2017 Content Excellence Challenge: The January Prompts

    … post Planning an infographic Doing in-depth research for a larger piece of content Working on a book Planning themes for a content calendar Brainstorming a big stack of headlines for the January challenge If it needs focus and creativity, it counts. Resources: Some nice refinements on this idea on the Complice blog: “Frogs in tomato…

    Sonia Simone/ Copybloggerin Content- 19 readers -
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