• This Common Belief Could Be Blocking Your Creative Potential

      A woman brought her two Pomeranians to a barbecue I recently attended. I had never met her before, but overhearing her give the dogs commands in Norwegian, Italian, and English sparked a conversation between us and another guest. Hamburger in hand, the other barbecue-goer explained why he’s always had trouble learning a language other than English.

      Stefanie Flaxman/ Copyblogger- 15 readers -
    • The Balance of Creativity and Productivity

      If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to ...

      Sonia Simone/ Copybloggerin Content- 12 readers -
    • 5 Reasons Why Graphic Design is Essential for Your Small Business

      Graphic design has long been a cornerstone of the success of a small business, whether it’s to create a banner at the top of your website or an actual banner hanging over the entrance of your business itself. Whether it’s a clean and professional look or a more abstract, artistic look, having a good graphic design for your company is crucial if you want to capture the public’s attention.

      The Next Scoop- 15 readers -
  • 2017 Content Excellence Challenge: The June Prompts

    … hope you are, too. To help with that, here are our community prompts for June. Each month in 2017, we’re giving you a pair of prompts — one to make you more productive and one to improve your creativity or writing skills. You can jump in anytime — and let us know about your experiences in the comments! The June Productivity Prompt Weekly outreach…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 2017 Content Excellence Challenge: The May Prompts

    … It’s May! Holy beans, the year’s nearly half over. I’m still wondering where March went, never mind April. Here’s our pair of community prompts for this month. Each month in 2017, we’re giving you a pair of prompts — one to make you more productive, and one to improve your creativity or writing skill. You can jump in anytime — and let us know…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 10 Questions To Ask When Designing Your Company’s Logo

    … Good logos do not come up overnight; they require plentitude of attention and consideration. There are memorable logo designs like McDonald’s, Twitter, Apple, Chanel, etc. that can turn heads of the crowd and then there are those famous-logo disasters, such as Kraft Foods, Bing, and Verizon, that are capable enough to hurt your brand repute…

    The Next Scoop- 15 readers -
  • 2017 Content Excellence Challenge: The April Prompts

    … a productivity tool to help you find those again when you need them. The April Productivity Prompt You may have noticed that there’s been something of a resurgence in journaling lately. If you’re ever on Instagram, Pinterest, or YouTube, you may have seen people who keep “bullet journals” — Ryder Carroll’s name for an originally simple set of ways to keep…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • 10 Ways That Visuals and Visual Design Can Enhance Customer Service

    … As you know, customer service is invaluable. Your customer should be motivated to come to you again and again, and that is made possible when he is satisfied with what you offer and the customer experience he receives while buying it. There is no rule of thumb or formula for success to win the hearts of the customers, but there are many things…

    The Next Scoop- 22 readers -
  • Get Engaged to Your Audience and Customers

    … Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday we had a fun day…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • 2017 Content Excellence Challenge: The February Prompts

    … showing us how it looked. No more than five lines — just enough to give us a flavor of the tone and voice. February’s Productivity Prompt: The pivotal technique This month’s prompt for productivity is one I’ve used for many years, detailed at some length in my post on The Complete Flake’s Guide to Getting Things Done. It comes from Robert Fritz’s…

    Sonia Simone/ Copybloggerin Content- 17 readers -
  • Creative Frameworks that Build Content Marketing Success

    … There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related to the frequently made-up statistic…

    Sonia Simone/ Copybloggerin Content- 21 readers -
  • 7 Real-World Ways to Think and Work Like an Artist

    … Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.” – Random critic For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm…

    Sonia Simone/ Copybloggerin Content- 21 readers -
  • Your 2017 Content Excellence Challenge: The January Prompts

    … month will be creative — prompts intended to improve your craft. The second will be productive — prompts intended to improve your productivity. We’d love to have you join us for every pair of prompts, but of course you’re always welcome to jump on and off the bus as you need to. All progress is good progress! January’s creative prompt…

    Sonia Simone/ Copybloggerin Content- 18 readers -
  • How to kickstart your creativity in 2017

    … to music to find inspiration. Marketing Strategist Carla Young takes a swim in the Indian Ocean on her lunch hour, a guaranteed way to get her brain firing on all cylinders for the rest of the afternoon. Luke Stevenson, Lush’s Head of Production, watches music videos when he’s feeling stuck. Often, he amalgamates ideas from several different videos…

    Sarah Mitchell/ Lush Digitalin Content How To's- 30 readers -
  • Getting Ready for a Powerhouse 2017

    … Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every month, we get two prompts. One is creative (about becoming…

    Sonia Simone/ Copybloggerin Content- 23 readers -
  • Start Your Engines: The 2017 Content Excellence Challenge Begins Now

    … this week with some easy and interesting warm-up work, before we head into the Tilt-A-Whirl of the winter holidays. Then in 2017, each month we’ll have a pair of “prompts” to work on … tactical, workable things we can do to make our content better. One prompt will give you a creative technique to work on. (Today you also get a bonus creativity…

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • How to Stay Creative in a Distracted World

    … On this week’s episode, we’re joined by Megan Gray, a passionate — probably one of the most passionate — freelance graphic designers I know. She lives on the edge of a canyon in Orange County, California, where she runs her business, House of Grays. In this 34-minute episode Brian Gardner, Lauren Mancke, and Megan Gray discuss: Starting…

    Copyblogger- 19 readers -
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