• 7 Real-World Ways to Think and Work Like an Artist

      Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.” – Random critic For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm.

      Sonia Simone/ Copybloggerin Content- 15 readers -
    • Get Engaged to Your Audience and Customers

      Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

      Sonia Simone/ Copybloggerin Content- 13 readers -
    • Creative Frameworks that Build Content Marketing Success

      There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related to the frequently made-up statistic that a billion percent of new businesses fail.

      Sonia Simone/ Copybloggerin Content- 13 readers -
  • 2017 Content Excellence Challenge: The February Prompts

    … showing us how it looked. No more than five lines — just enough to give us a flavor of the tone and voice. February’s Productivity Prompt: The pivotal technique This month’s prompt for productivity is one I’ve used for many years, detailed at some length in my post on The Complete Flake’s Guide to Getting Things Done. It comes from Robert Fritz’s…

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • Your 2017 Content Excellence Challenge: The January Prompts

    … post Planning an infographic Doing in-depth research for a larger piece of content Working on a book Planning themes for a content calendar Brainstorming a big stack of headlines for the January challenge If it needs focus and creativity, it counts. Resources: Some nice refinements on this idea on the Complice blog: “Frogs in tomato…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • How to kickstart your creativity in 2017

    … It’s the end of the year and if you’re like me, you’re ready for a break. I find it difficult to be creative when I’m tired, and lately it’s been hard to find the inspiration to get words on paper. I’ve asked my colleagues at Lush what they do when faced with a creativity block and discovered a lot of useful tips. For our last post of 2016, I…

    Sarah Mitchell/ Lush Digitalin Content How To's- 25 readers -
  • Getting Ready for a Powerhouse 2017

    … Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every month, we get two prompts. One is creative (about becoming…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • Start Your Engines: The 2017 Content Excellence Challenge Begins Now

    … this week with some easy and interesting warm-up work, before we head into the Tilt-A-Whirl of the winter holidays. Then in 2017, each month we’ll have a pair of “prompts” to work on … tactical, workable things we can do to make our content better. One prompt will give you a creative technique to work on. (Today you also get a bonus creativity…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • How to Stay Creative in a Distracted World

    … On this week’s episode, we’re joined by Megan Gray, a passionate — probably one of the most passionate — freelance graphic designers I know. She lives on the edge of a canyon in Orange County, California, where she runs her business, House of Grays. In this 34-minute episode Brian Gardner, Lauren Mancke, and Megan Gray discuss: Starting…

    Copyblogger- 14 readers -
  • 8 infographics that will inspire you to create your own

    … Infographics are incredibly effective tool in visual storytelling, but they are often overlooked in content marketing strategies. Here’s why you shouldn’t ignore them any longer. Not only are they a great way to condense complex information but they also make statistics pop off the page, they are memorable and engaging for the reader…

    Lush Digitalin Content- 13 readers -
  • Creative Destruction

    … This article was originally published on Robert Glazer’s personal blog The term “creative destruction” has economic roots, but I have come to perceive it as an important philosophy in life and business. It implies that, to create something new, we must destroy or give up on something old. Netflix is one of the rare companies…

    Acceleration Partners- 18 readers -
  • Guaranteed ways to unleash your inner creative beast

    … or logical person rather than creative. However, we use a rich combination of all of these skills; sometimes a little more of one, sometimes a little less of the other, depending on the situation. Ken Robinson, author of The Element and the guy who gave one of the most popular TED talks of all time, Do schools kill creativity? said imagination has…

    Lush Digital- 13 readers -
  • Why You Hate Writing

    … those roman numerals and endless lower-case alphabetical hierarchies, you’re thinking outlining is a chore. Don’t do it. A simple list of core ideas is more than enough for most of your writing process. The goal here is to give yourself a simple map, so that your mind is free to roam within it. Constraint is a secret of creativity. 3. You’re…

    Robert Bruce/ Copyblogger- 24 readers -
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