• 10 Ways That Visuals and Visual Design Can Enhance Customer Service

      As you know, customer service is invaluable. Your customer should be motivated to come to you again and again, and that is made possible when he is satisfied with what you offer and the customer experience he receives while buying it. There is no rule of thumb or formula for success to win the hearts of the customers, but there are many things you can include in your customer ...

      The Next Scoop- 17 readers -
  • Get Engaged to Your Audience and Customers

    … Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience. On Monday we had a fun day…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 2017 Content Excellence Challenge: The February Prompts

    … Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Creative Frameworks that Build Content Marketing Success

    … There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related to the frequently made-up statistic…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 7 Real-World Ways to Think and Work Like an Artist

    … marketers embrace art as integral to what they do, as much as strategy and execution are. Here are some observations I’ve made over the years about how artists work and how anyone can adopt a more artistic mindset. 1. Artists geek out over craft “Creativity occurs in action: It is not a trait; it is something you do.” – Bert Dodson Get a group…

    Sonia Simone/ Copybloggerin Content- 17 readers -
  • Your 2017 Content Excellence Challenge: The January Prompts

    … post Planning an infographic Doing in-depth research for a larger piece of content Working on a book Planning themes for a content calendar Brainstorming a big stack of headlines for the January challenge If it needs focus and creativity, it counts. Resources: Some nice refinements on this idea on the Complice blog: “Frogs in tomato…

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • How to kickstart your creativity in 2017

    … to music to find inspiration. Marketing Strategist Carla Young takes a swim in the Indian Ocean on her lunch hour, a guaranteed way to get her brain firing on all cylinders for the rest of the afternoon. Luke Stevenson, Lush’s Head of Production, watches music videos when he’s feeling stuck. Often, he amalgamates ideas from several different videos…

    Sarah Mitchell/ Lush Digitalin Content How To's- 27 readers -
  • Getting Ready for a Powerhouse 2017

    … Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every month, we get two prompts. One is creative (about becoming…

    Sonia Simone/ Copybloggerin Content- 19 readers -
  • Start Your Engines: The 2017 Content Excellence Challenge Begins Now

    … this week with some easy and interesting warm-up work, before we head into the Tilt-A-Whirl of the winter holidays. Then in 2017, each month we’ll have a pair of “prompts” to work on … tactical, workable things we can do to make our content better. One prompt will give you a creative technique to work on. (Today you also get a bonus creativity…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • How to Stay Creative in a Distracted World

    … On this week’s episode, we’re joined by Megan Gray, a passionate — probably one of the most passionate — freelance graphic designers I know. She lives on the edge of a canyon in Orange County, California, where she runs her business, House of Grays. In this 34-minute episode Brian Gardner, Lauren Mancke, and Megan Gray discuss: Starting…

    Copyblogger- 14 readers -
  • 8 infographics that will inspire you to create your own

    … Infographics are incredibly effective tool in visual storytelling, but they are often overlooked in content marketing strategies. Here’s why you shouldn’t ignore them any longer. Not only are they a great way to condense complex information but they also make statistics pop off the page, they are memorable and engaging for the reader…

    Lush Digitalin Content- 13 readers -
  • How to Write 16 Knockout Articles When You Only Have One Wimpy Idea

    Serious content creators know that each article they publish is a piece of a larger content marketing arena. But the thought of generating content ideas on a regular basis often knocks us out before the opening bell even rings. It can be difficult to consistently write exceptional content that encourages visitors to stick around and learn about your unique selling proposition.

    Stefanie Flaxman/ Copyblogger- 21 readers -
  • Creative Destruction

    … This article was originally published on Robert Glazer’s personal blog The term “creative destruction” has economic roots, but I have come to perceive it as an important philosophy in life and business. It implies that, to create something new, we must destroy or give up on something old. Netflix is one of the rare companies…

    Acceleration Partners- 22 readers -
  • Guaranteed ways to unleash your inner creative beast

    … What do you imagine when you think of a creative person? An artist? A writer? An actor, perhaps? The truth is, every last person on this planet has the ability to be exceptionally creative. The trick lies in allowing yourself — or relearning how — to be creative. You might think, or were told as a youngster, that you are more of an analytical…

    Lush Digital- 13 readers -
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