Crisis Communications

Crisis communication is sometimes considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Communication scholars define crisis communication as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes."Meaning is a socially constructed thing; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis.
Posts about Crisis Communications
  • Can PR Keep Up With The Future?

    … the corner? Richard Becker, president at Copywrite, Ink, senses a sea change coming our way. Writing about marketing, he predicts an impending technological shakeup when, as he says, “…technology provides a portable processor strong enough to allow a participant access to all of their applications and data (desktop or mobile) and then project any number…

    Allen Mireles/ Vocus Blogin Social Google- 10 readers -
  • 10 Ways to Improve Your Crisis Communications

    … the parade and serve in the role of savior.” They point out that the public relations problem was far greater than the school’s expectations for managing the problem. In their textbook Evaluating Public Relations: A Guide to Planning, Research and Measurement, Tom Watson and Paul Noble discuss the need for “critical reflection” of problems…

    Jim Dougherty/ Vocus Blogin Social Facebook Twitter- 8 readers -
  • Managing Reputation When Everything Leaks

    …. That doesn’t mean the organization can’t stand by someone who made a mistake like the Texas Rangers did when former manager Ron Washington tested positive for cocaine use, but it gives you more options. 3) Be Open in the Dark Also be sure to not over promise solutions and be clear what you don’t know. If you don’t know something, let people know you…

    Geoff Livingston/ Vocus Blogin Social Facebook- 14 readers -
  • 3 Questions to Ask to Prepare Yourself for a PR Crisis

    … and further refine and establish your story. Maybe, too, you’ll be able to take a short pause from your branded story and support that dog shelter you still love so very much. Want to know more about crisis communications? Get advice from Judy Smith, the inspiration for the hit show “Scandal,” here! Images: Dan Goodwin, Steven Depolo, Pascal, Andrea (Creative Commons) …

    Erin Feldman/ Vocus Blog- 10 readers -
  • How to Survive a Social Media Crisis

    …. If their displeasure gains a following and momentum, a social media storm or crisis is imminent. Brands should prepare for social media crises by doing the following: Think about the possible reactions and consequences of a campaign. Decide on responses to negative feedback and consider using a cross-channel approach (i.e., respond with short messages…

    Erin Feldman/ Vocus Blogin Social How To's- 2 readers -
  • Where Does Social Fit In Crisis Communications Planning?

    … “You need to be prepared for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.” – Brad Phillips of Phillips Media Relations, a.k.a Mr Media Training Crisis communications planning continues to serve a critical role in corporate and organizational communications. Where does social fit…

    Allen Mireles/ Vocus Blog- 13 readers -
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