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When faced with a crisis, how do you handle tough questions? Do you deny, evade, divert or hide? Unfortunately, these are tactics used by executives and people in leadership roles far too often. Regardless of the industry or issue at hand, how you approach your audience can make or break you. That’s why getting some media training for your executives is so important.
… happened. Here are some key take-outs: Cooper’s Brewery and the Bible Society probably both acted in good faith but they chose a topic that was a really binary and divisive debate. There wasn’t a well thought out strategy. There was intent to work together but no one seems to have thought it through to the end. The intent was to have two people…
… What’s best practice when it comes to sharing bad or difficult news? What are the strategies to employ? Is honesty always the best policy? What do you do if you’re caught unawares by circumstance? Here are some key take-outs: People try to avoid making bad news public in case it does damage, but bad news will almost always find its way out…
… After a week in which Rio Olympics diving pool turning green, the Australian Census website crashed and Donald Trump suggested the Second Amendment might provide a way to deal with Hillary Clinton, the Brand Newsroom team takes deep dive into PR disasters. Here are some key take-outs: When a PR disaster strikes, take responsibility — don’t…