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… Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology…
… to amplify your message. Facebook pages, despite algorithm changes that reduce your organic reach, remain an effective tool for community building. Devoted consumers can search for your company and see your content, even if it isn’t delivered directly to their news feeds. You’ll just have to give them a reason to go there. What does that mean…
… and issuing a clear plan of action. So how can brands go about doing this? Here is a five step guide to using social media in crisis management. 1. Timing is everything Social media is all about timing. Brands should waste no time diving into the conversation the moment a crisis strikes, and silence should NOT be an option. The sooner you can prove…
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