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… to think very carefully about what you are using it for. You see, there are two very clear kinds of social media listening. One kind really only needs to look at individual posts-a stream of data that a human being watches on a dashboard and picks out what is relevant. If you are monitoring a crisis, or you are picking out possible job applicants…
… to get out the whole salt shaker, discrediting everything you have to say. That means prompting other people to talk should be a cornerstone of any company’s reputation management strategy. And, lucky for you, I’ve pulled together five tips to help you get people talking about how great your company really is. So let’s get started. 1. Encourage…
… and issuing a clear plan of action. So how can brands go about doing this? Here is a five step guide to using social media in crisis management. 1. Timing is everything Social media is all about timing. Brands should waste no time diving into the conversation the moment a crisis strikes, and silence should NOT be an option. The sooner you can prove…
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