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… to think very carefully about what you are using it for. You see, there are two very clear kinds of social media listening. One kind really only needs to look at individual posts-a stream of data that a human being watches on a dashboard and picks out what is relevant. If you are monitoring a crisis, or you are picking out possible job applicants…
… Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the talking, and you have a vested interest in seeing your company succeed, chances are your words will be taken with more than just a grain of salt. In fact, your readers might be willing…
… and issuing a clear plan of action. So how can brands go about doing this? Here is a five step guide to using social media in crisis management. 1. Timing is everything Social media is all about timing. Brands should waste no time diving into the conversation the moment a crisis strikes, and silence should NOT be an option. The sooner you can prove…
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