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… Some of you may know that I know that I serve as a senior strategist at Converseon, a leading social media listening company. Meaning? I have plenty of opinions in social media listening, but I don't claim to be unbiased about them by any means--of course I think that Converseon has the best approach, combining human analysis with technology…
… to get out the whole salt shaker, discrediting everything you have to say. That means prompting other people to talk should be a cornerstone of any company’s reputation management strategy. And, lucky for you, I’ve pulled together five tips to help you get people talking about how great your company really is. So let’s get started. 1. Encourage…
… and issuing a clear plan of action. So how can brands go about doing this? Here is a five step guide to using social media in crisis management. 1. Timing is everything Social media is all about timing. Brands should waste no time diving into the conversation the moment a crisis strikes, and silence should NOT be an option. The sooner you can prove…
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