Crisis Response

  • Social Listening Is Key, but What Should Brands Be Listening for?

    … technology company, I see this everyday. While we use a lot of terminology when it comes to building social strategies—social listening, social analytics, social intelligence—it all starts with the data. To take the first step toward building successful social programs, brands have to start listening to the data. Social listening—specifically…

    AllTwitterin Social- 32 readers -
  • Helping people stay informed and connected in Japan and Ecuador

    … and Japanese. We’re also offering free calls via Hangouts, Hangouts Dialer or Google Voice in Ecuador to help people communicate with loved ones. Learn more on the ground For people in and around the affected areas, we have Google Now cards with critical crisis-related information like missing person resources, safety zones, and aftershock safety tips…

    The Official Google Blog- 13 readers -
  • Improving Public Alerts for hurricane season

    …. These early efforts later became some of the standard actions taken today by the Google Crisis Response Team following natural disasters, from hurricanes to earthquakes to tsunamis. As the U.S. enters hurricane season again, Katrina remains a stark reminder of the devastation a storm like that can cause. We want to be as prepared and as helpful…

    The Official Google Blog- 11 readers -
  • Staying safe this hurricane season

    … that all that information can get to those who are affected—as quickly as possible. That’s one of the things our Crisis Response Team focuses on. Since 2010, we’ve been working to make disaster-related information immediately available and useful in a crisis, through tools like Public Alerts, Crisis Map and Person Finder. And since next week…

    Emily Wood/ The Official Google Blog- 14 readers -
Get the top posts daily into your mailbox!