Crisis Response

  • Social Listening Is Key, but What Should Brands Be Listening for?

    “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software technology company, I see this everyday.

    AllTwitter- 29 readers -
  • Helping people stay informed and connected in Japan and Ecuador

    … and Japanese. We’re also offering free calls via Hangouts, Hangouts Dialer or Google Voice in Ecuador to help people communicate with loved ones. Learn more on the ground For people in and around the affected areas, we have Google Now cards with critical crisis-related information like missing person resources, safety zones, and aftershock safety tips…

    The Official Google Blog- 13 readers -
  • Improving Public Alerts for hurricane season

    …. These early efforts later became some of the standard actions taken today by the Google Crisis Response Team following natural disasters, from hurricanes to earthquakes to tsunamis. As the U.S. enters hurricane season again, Katrina remains a stark reminder of the devastation a storm like that can cause. We want to be as prepared and as helpful…

    The Official Google Blog- 10 readers -
  • Staying safe this hurricane season

    … that all that information can get to those who are affected—as quickly as possible. That’s one of the things our Crisis Response Team focuses on. Since 2010, we’ve been working to make disaster-related information immediately available and useful in a crisis, through tools like Public Alerts, Crisis Map and Person Finder. And since next week…

    Emily Wood/ The Official Google Blog- 14 readers -
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