Crisis Response

  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 38 readers -
  • Helping people stay informed and connected in Japan and Ecuador

    … and Japanese. We’re also offering free calls via Hangouts, Hangouts Dialer or Google Voice in Ecuador to help people communicate with loved ones. Learn more on the ground For people in and around the affected areas, we have Google Now cards with critical crisis-related information like missing person resources, safety zones, and aftershock safety tips…

    The Official Google Blog- 15 readers -
  • Improving Public Alerts for hurricane season

    …. These early efforts later became some of the standard actions taken today by the Google Crisis Response Team following natural disasters, from hurricanes to earthquakes to tsunamis. As the U.S. enters hurricane season again, Katrina remains a stark reminder of the devastation a storm like that can cause. We want to be as prepared and as helpful…

    The Official Google Blog- 12 readers -
  • Staying safe this hurricane season

    … that all that information can get to those who are affected—as quickly as possible. That’s one of the things our Crisis Response Team focuses on. Since 2010, we’ve been working to make disaster-related information immediately available and useful in a crisis, through tools like Public Alerts, Crisis Map and Person Finder. And since next week…

    Emily Wood/ The Official Google Blog- 15 readers -
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