• Targeted Ads Can Miss Targets — But They Still Keep Coming

    … How “targeted” is targeted advertising? Let me take you on my recent not-quite-scientific investigation looking for answers. I started my recent quest after receiving a bombardment of misdirected display ads on my laptop for A1 U Store It facilities, including, in particular, the one on Watson Road in St. Louis. I live in Charleston, S.C…

    Tom Grubisich/ Street Fight- 6 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 11 readers -
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