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Now Reading HookLogic Being Bought Out by Criteo HookLogic Being Bought Out by Criteo Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping ads for a variety of major retail sites such as Wal-Mart, Best Buy, and others.
Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping ads for a variety of major retail sites such as Wal-Mart, Best Buy, and others. Their service gave these brands a great way to feature products in search results for in-market consumers to see.
… How “targeted” is targeted advertising? Let me take you on my recent not-quite-scientific investigation looking for answers. I started my recent quest after receiving a bombardment of misdirected display ads on my laptop for A1 U Store It facilities, including, in particular, the one on Watson Road in St. Louis. I live in Charleston, S.C…
… into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…
We have banner advertising on our site and I often have to approve several instances of banner ads for our most savvy advertisers. They realize that they’re not going to fully leverage the traffic here unless they test and optimize their banner advertising. That’s a difficult task with most systems, including Google.
… By Justin Lafferty on Jan. 16, 2015 - 4:32 PM Have you ever been checking out a product online, then go to Facebook or do a Google search … and see an ad for that same product? No, Mark Zuckerberg isn’t reading your Internet browsing history, that’s the magic of retargeting. According to a recent infographic by SimilarTech, Google is by far…