• HookLogic Being Bought Out by Criteo

    … Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping ads for a variety of major retail sites such as Wal-Mart, Best Buy, and others. Their service gave these brands a great way to feature products in search results for in-market consumers to see…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 14 readers -
  • Targeted Ads Can Miss Targets — But They Still Keep Coming

    …., and have no plans to move to St. Louis. So why was I being served ads, lots of them, for storage in St. Louis? I was targeted with ads for A1 U Stores because the ad-technology company Criteo appears to have misread my Web browser “cookies” regarding sites I had visited. Criteo’s tracker picked up that I had Googled for “IBM Watson AI” in my search…

    Tom Grubisich/ Street Fight- 8 readers -
  • Facebook Exchange Shutting Down

    … dynamic ads and seeing a 10 percent to 15 percent increase in sales by activating it. We continue to be excited by Facebook’s advertising innovation, including the new dynamic ads for travel and dynamic ads on Instagram, which help brands maximize their ability to drive incremental sales. Readers: Are you surprised about the impending shutdown of FBX? …

    David Cohen/ Inside Facebookin Facebook- 14 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP,, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 15 readers -
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