• HookLogic Being Bought Out by Criteo

    … Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping ads for a variety of major retail sites such as Wal-Mart, Best Buy, and others. Their service gave these brands a great way to feature products in search results for in-market consumers to see…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 16 readers -
  • Targeted Ads Can Miss Targets — But They Still Keep Coming

    …., and have no plans to move to St. Louis. So why was I being served ads, lots of them, for storage in St. Louis? I was targeted with ads for A1 U Stores because the ad-technology company Criteo appears to have misread my Web browser “cookies” regarding sites I had visited. Criteo’s tracker picked up that I had Googled for “IBM Watson AI” in my search…

    Tom Grubisich/ Street Fight- 9 readers -
  • Facebook Exchange Shutting Down

    … in a statement emailed to SocialTimes: Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices. Dynamic ads and custom audiences have mobile at their core and are delivering excellent results for businesses, so Facebook Exchange…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
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