• HookLogic Being Bought Out by Criteo

    … Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping ads for a variety of major retail sites such as Wal-Mart, Best Buy, and others. Their service gave these brands a great way to feature products in search results for in-market consumers to see…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 16 readers -
  • Targeted Ads Can Miss Targets — But They Still Keep Coming

    … of Internet users. At risk is $60 billion in digital ad revenue. I especially invite Criteo and SpareFoot/A1 U Store It to take part in a closer look at targeted advertising. If they do, I promise to stop by the A1 U Store It facility on Watson Road in St. Louis if I ever move to that city and need storage. Tom Grubisich (@TomGrubisich) writes “The New…

    Tom Grubisich/ Street Fight- 9 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 23 readers -