Criteo

  • HookLogic Being Bought Out by Criteo

    … Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping ads for a variety of major retail sites such as Wal-Mart, Best Buy, and others. Their service gave these brands a great way to feature products in search results for in-market consumers to see…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 16 readers -
  • Targeted Ads Can Miss Targets — But They Still Keep Coming

    …., and have no plans to move to St. Louis. So why was I being served ads, lots of them, for storage in St. Louis? I was targeted with ads for A1 U Stores because the ad-technology company Criteo appears to have misread my Web browser “cookies” regarding sites I had visited. Criteo’s tracker picked up that I had Googled for “IBM Watson AI” in my search…

    Tom Grubisich/ Street Fight- 9 readers -
  • Facebook Exchange Shutting Down

    … retargeting in general. As mobile has become a larger part of our business, desktop has become a smaller and smaller part of our business. Former FBX product director Antonio Garcia-Martinez told the Journal that when FBX was created, the company was “desperate to boost revenue,” adding: People interpreted this as a massive move…

    David Cohen/ Inside Facebookin Facebook- 21 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP, Double.net, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 20 readers -
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