Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
Posts about Crm
  • 7 Best CRMs for Small Business Owners

    … A Customer Relationship Management System or CRM is the backbone of a successful business. CRMs are used to help keep companies organized. It makes it easy for you track prospects and stay on top of what’s going on with your current customers which ultimately improves efficiency and increases revenue. Most business owner agree that having…

    Apex Virtual Solutions- 12 readers -
  • Never Miss an Appointment Again: Reducing No-Shows

    … For small businesses in the service industry, your ability to book appointments and fill your schedule is one of the biggest indicators for success. But the way we see it, booking appointments is only half the battle. Think about it this way: Do you make money when a customer books an appointment, or do you [...] Read More... The post Never Miss…

    Dex Media- 12 readers -
  • FAQ: Do I scrub my contact list frequently enough?

    … Let’s take a quick survey. Raise your hand if any of the following are true about your contact list… There are contacts in there that I’ve never made contact with. There are contacts in there I’ve ignored for months or even years. I’m not sure where some of the contacts came from in the first [...] Read More... The post FAQ: Do I scrub my…

    Dex Media- 11 readers -
  • Are you making these 6 common mistakes when building your contact list?

    … Hopefully you use your contact list to communicate regularly with customers and potential clients. You do…have a contact list…right? We sure hope so. But if not, you’re not alone. Local business owners everywhere battle the necessary evils of managing customer (and potential customer) information so you can keep in touch and sell more stuff. Whether [...] Read More... The post Are you making these 6 common mistakes when building your contact list? appeared first on Dex Media. …

    Dex Media- 13 readers -
  • INFOGRAPHIC: The Composition of a Loyal Customer in 2017

    … “Nooooorm!” If you ever watched the show Cheers, everybody knew his name. That’s because Norm’s character frequented the same bar every night with unwavering dedication and loyalty. (Fun fact: He appeared in every single episode of the sitcom.) But Norm was more than a regular beer drinker; he represented the ideal type of customer for [...] Read More... The post INFOGRAPHIC: The Composition of a Loyal Customer in 2017 appeared first on Dex Media. …

    Dex Media- 17 readers -
  • Build Your Contact List on the Down Low

    … Hopefully you have one or two ways you keep in touch with current customers – text messages if you’re a pro, or maybe email if you’re like most local business owners. So how do you get in touch with those who haven’t yet bought from you? Your contact list should be made up of way [...] Read More... The post Build Your Contact List on the Down…

    Dex Media- 14 readers -
  • Why Marketing Automation is a Fit for the Small Biz Owner

    … For many small and mid-sized businesses, marketing automation may seem like something only larger companies can afford to take advantage of. You probably conjure up images of large teams running various email campaigns and working on multiple different software platforms to support a spectacular, out-of-this-world marketing program. Hold up…

    Dex Media- 17 readers -
  • Why You Need to Treat Job Applicants Like Customers

    … Like many people, I find the process of looking for a job to be tedious and draining. The last job that I really made an effort in applying to took four hours of my time, eating into my weekend and my workweek. I made it one step beyond the initial application before I was informed that I hadn’t been selected. However, the recruiter thanked me…

    Growmap- 17 readers -
  • Frequently Asked Questions – Creating Customer Loyalty

    … How many of you are members of customer loyalty programs? I know I am! I’m all about collecting airline miles, rewards points and the occasional free drink from my favorite coffee chain based on my spending habits. (I’ll take one large, extra hot, non-fat, Chai tea latte, please!) How many of you offer them to [...] Read More... The post…

    Dex Media- 18 readers -
  • Personalizing the Customer Experience – 4 Ways to Make a Better Impression

    … they are personalizing the customer experience for each individual that walks through their doors, visits their website or calls to book an appointment. The reality is that’s really hard to do. Why put in the effort? 89% of businesses are soon expected to compete mainly on customer experience. 67% of customers mention bad experiences as a reason for churn, but only 1…

    Dex Media- 25 readers -
  • SEO, Digital Marketing and Doing The Right Thing

    You can’t sell anything if you can’t tell anything’ stated Beth Comstock. And that is true on more than one count. If you’re trying to sell anything, remember to use the most accessible language. At times the accessibility just doesn’t depend on what you write but also where you write it. Interrupt selling tactics have given way to creating valuable content to attract potential clients. 14 readers -
  • Why Marketers Need a CMS in Their Toolkit this Year

    … Many marketers across the country are underestimating the true benefit that a Content Marketing System (CMS) can provide them. These wonderful platforms offer a wealth of largely undiscovered value far beyond just allowing them to just create, distribute and monitor content across the business. In our 2016 State of Marketing Technology report…

    Marketing Technology Blog- 49 readers -
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