Crm - Page 3

  • Sales and Marketing Alignment: Top Predictions for the Future

    … We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • Lead Ads, Video Ads Capture Hearts, Votes of Political Social Advertisers

    … As political interests looked for new ways to tap digital media to canvas for potential supporters in 2016, the unique capabilities of social media drove widespread adoption of two ad types, lead ads and video ads, representing a two times to four times greater share of budget versus non-political social advertisers. With the 2016 election…

    AllTwitterin Facebook- 43 readers -
  • CompanyHub: CRM Software for Your Small Business

    … With frameworks and the barriers to platform development dropping, we’re seeing a lot more platforms hitting the market. CompanyHub is a small business CRM that’s both simple and capable with pricing that breaks down so you need only get what you need. Aside from sales pipeline visibility, a CRM utilized for sales offers the ability to automate…

    Douglas Karr/ Marketing Technology Blog- 47 readers -
  • Keep Your Customers Close – Build a Digital Database [Video]

    … Keep Your Customers Close – Build a Digital Database [Video] October 31, 2016 - Posted by Dex Media Contributor to CRM/ Local Marketing Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer relationship management software? If your answer is no, then know this: Big companies are coming after your…

    Dex Media- 33 readers -
  • Over 61 Microsoft Products, Services, & Apps You (Probably) Don’t Know

    …. Microsoft Dynamics — Microsoft Dynamics is a line of enterprise resource planning (ERP) and customer relationship management (CRM) software applications. Microsoft Edge — The newest browser from Microsoft designed for faster, safer browsing on Windows 10. Microsoft Expression — Microsoft Expression Studio is a discontinued suite of tools…

    Mahesh Mohan/ Minterest- 40 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • 5 Big Asks for Your Customers

    … relationship management (CRM) system for a fuller picture of their behavior. Customers expect a trade, however: Their address for messages that will alert them to sales or inform them of useful information. Yes, you should ask for the social-media equivalent to the opt-in, a Facebook Like. But the reality is that Facebook makes it tough for marketing…

    Jeff B. Copeland/ Dex Media- 26 readers -
  • 7 Untapped Features of Marketing Automation to Boost Business

    … a high level of usability with APIs to trigger events and exchange data for smooth operation and sharing of data with other systems of enterprise. Management of Social Media Marketing Campaigns MA software not only deliver emails, it also delivers social media campaigns and marketing on various platforms: Scheduling, sharing and automating…

    Relevancein Mobile EMail- 43 readers -
  • How to Get [Good] Reviews

    … How to Get [Good] Reviews October 4, 2016 - Posted by Jeff B. Copeland to CRM/ Reputation You just got to get out there and actively manage the reviews and ratings online for your business, no matter what your line of business. Need persuading? Some data points: A survey by BrightLocal of 2,300 local shoppers found that 92% read online…

    Jeff B. Copeland/ Dex Mediain How To's- 28 readers -
  • More New Features for Facebook’s Analytics for Apps

    … across your app and website. We also know that millions of businesses already use the Facebook pixel to create audiences and measure the effectiveness of their web advertising campaigns. Facebook pixel customers will now automatically get insights in Analytics for Apps without the need to change their existing pixel implementation. Just visit your…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • To Win Customers, Know Their “Job to Be Done”

    … To Win Customers, Know Their “Job to Be Done” September 21, 2016 - Posted by Jeff B. Copeland to CRM/ Local Marketing Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll “hire” your company to do it–if you can just figure out what the job is. To explain with a story… The four…

    Jeff B. Copeland/ Dex Media- 26 readers -
  • Got Data? How to Clean Up and Organize a Customer List

    … Got Data? How to Clean Up and Organize a Customer List September 20, 2016 - Posted by Jeff B. Copeland to Business Matters/ CRM/ Local Marketing Is this you? Got one list of customers in your email system. One list in your point-of-sale system. One in your billing system. And maybe one still on your old Rolodex. Or maybe you’re one of the 20…

    Jeff B. Copeland/ Dex Mediain How To's- 15 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 46 readers -
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