Crm - Page 4

  • The Large Untapped Opportunity With Pinterest

    … Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures. It’s also an ideal channel to reach female consumers, although the platform’s audience of men is rising rapidly, as well. On Pinterest, users only search for what they’re specifically interested…

    AllFacebookin Facebook Retargeting- 25 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … it, you’ve got some work to do. Perhaps you need more screenshots or recordings to help them. You may even want to monitor chat support requests on article pages or apply call tracking software with different numbers to call so you can monitor article performance. Time to Resolution – Helpdesk software and CRM both allow you to track support…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Millennials Winding Road to Purchase [Map]

    … Millennials Winding Road to Purchase [Map] August 23, 2016 - Posted by Jeff B. Copeland to Business Matters/ CRM/ Social Media Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing firm with the actual purchase a relatively minor stop in between the web and mobile phone…

    Jeff B. Copeland/ Dex Mediain Social- 21 readers -
  • Seven tools to help build relationships and increase your sales

    … The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help! There is no magic spell for better sales, no matter how much we wish there were. Likewise there is no special set of words, prospect investigation device, or rated handshake that is going to get someone to buy your…

    Ann Smarty/ Search Engine Watch- 15 readers -
  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 21 readers -
  • Your Loyal Customers, Endangered Species

    … Forget customer loyalty, writes consultant Richard R. Shapiro in a new book The Endangered Customer: 8 Steps to Guarantee Repeat Business, we’re in the middle of a “Switching Economy” where customers have so many choices, so easy to find online, that your competitors can poach them at any time with a better deal or especially with better service…

    Jeff B. Copeland/ Dex Media- 12 readers -
  • Helping Employees Take Ownership of Customer Service

    … Helping Employees Take Ownership of Customer Service July 17, 2016 - Posted by Reace Smith, APR to Business Matters/ CRM What does it mean to take ownership of customer service? According to Teri Yanovitch, a former trainer for Disney and author of Unleashing Excellence: The Complete Guide to Ultimate Customer Service (Wiley), “Delivering…

    Dex Media- 22 readers -
  • The Myth of the DMP in Marketing

    … defines a DMP as Software that ingests data from multiple sources (such as internal CRM systems and external vendors) and makes it available to marketers to build segments and targets. It happens that a number of DMP vendors make up the core of Gartner’s Magic Quadrant for Digital Marketing Hubs (DMH). Gartner analysts anticipate over the next…

    Marketing Technology Blog- 33 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 48 readers -
  • 5 Ways to Improve Customer Loyalty With Social Media

    … with an embedded social trigger to a targeted group of people from your CRM. Once the email is activated (on the customer’s preferred social network), you can encourage participation in a social value exchange. In both cases, rewarding your customers first works. Non-profits learned long ago the psychological impact that gifting first has on fundraising efforts…

    Social Media Examinerin Social- 38 readers -
Get the top posts daily into your mailbox!