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October 13, 2016 #CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head in the 5-second showdown.
We all look at our website’s analytics and try to figure out why we aren’t seeing the type of performance we expect. Is it because of the headline? Is it the time it takes for the page to load? If our website is performing poorly, we ask these clarifying questions to figure out the problem and then look to Conversion Rate Optimization (CRO) for the solution.
… at CRO, why it’s important to use, best practices used by Hanapin, and the tools we use. Conversion rate optimization focuses on altering aspects of landing pages to increase the rate of a visitor converting. Whether it’s changing the color of a button or testing headlines to match the PPC ad, there are tools to measure these conversions…