Cro & Analytics

  • Applying AdWords Landing Page UX to SEO

    … Landing page experience is a well-established factor in optimising Google AdWords (PPC) campaigns. It’s cited by Google as influencing keyword Quality Score, and affecting Ad Rank and advertising costs. It’s even graded for each keyword in AdWords, to help you improve your pages. And now, as Google refines its search algorithm to reward higher…

    Search Laboratoryin Paid Search SEO- 6 readers -
  • The benefits of using a Tag Management System

    … Anyone new to digital marketing will likely come across ‘Google Tag Manager’ at some point. Google Tag Manager, or GTM for short, is an example of a ‘tag management system’ - a way to add JavaScript tracking code (i.e. marketing tags) to a website without having to amend the source code of the site. Examples […] The post The benefits of using…

    Search Laboratory- 7 readers -
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