Cro & Analytics

  • Google Tag Manager - is it worth it?

    … Setting up web analytics correctly can be complex and time consuming. Get it right, and you can make confident decisions on how to spend your search budget in order to feed the most profitable part of your business. Get it wrong, and your spend will not be optimised to your market/audience, and might be completely wasted. […] The post Google Tag Manager - is it worth it? appeared first on Search Laboratory. …

    Search Laboratoryin Google- 9 readers -
  • 10 Advanced Google Analytics Features For Power Users

    … Since Google bought Urchin in 2005 and rebranded it Google Analytics (GA) it has been transformed from a ‘great free tool’ for smaller websites into a class-leading enterprise solution. It is simple to install the basic setup by pasting a snippet of code on all pages, but this only scratches the surface of the features […] The post 10 Advanced Google Analytics Features For Power Users appeared first on Search Laboratory. …

    Search Laboratoryin Google- 15 readers -
  • Applying AdWords Landing Page UX to SEO

    … Landing page experience is a well-established factor in optimising Google AdWords (PPC) campaigns. It’s cited by Google as influencing keyword Quality Score, and affecting Ad Rank and advertising costs. It’s even graded for each keyword in AdWords, to help you improve your pages. And now, as Google refines its search algorithm to reward higher…

    Search Laboratoryin Paid Search SEO- 6 readers -
  • The benefits of using a Tag Management System

    … Anyone new to digital marketing will likely come across ‘Google Tag Manager’ at some point. Google Tag Manager, or GTM for short, is an example of a ‘tag management system’ - a way to add JavaScript tracking code (i.e. marketing tags) to a website without having to amend the source code of the site. Examples […] The post The benefits of using…

    Search Laboratory- 7 readers -
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