Cro & Analytics

  • Webinar: Make Data-Driven Marketing Decisions with Google Analytics 360 Suite

    … What is this webinar about: Google Analytics 360 is an enterprise level analytics solution, and is a more advanced and powerful version of Google's free, standard analytics tool. The suite is designed to deliver deeper insights to help you understand your customers, how they behave and enable you to make solid marketing decisions based on […] The post Webinar: Make Data-Driven Marketing Decisions with Google Analytics 360 Suite appeared first on Search Laboratory. …

    Search Laboratoryin Google- 26 readers -
  • Some practical steps towards a custom attribution model

    … As our ability to collect and analyse marketing data improves, we are having more and more conversations with our clients about how we can use it to help them build a custom attribution model. Successful attribution modelling will enable marketers to present the right information, at the right time, in the right place, and to […] The post Some…

    Search Laboratory- 16 readers -
  • VIDEO: Joining Offline Conversions to Online Clicks

    … We hosted a webinar which focused on the joining of offline conversions with their online marketing sources enabling true value to be assigned to each channel. Being able to implement a solution for this will enable businesses to beat their competition due to the small numbers of companies currently taking advantage of these possibilities…

    Search Laboratory- 18 readers -
  • Webinar: Joining Offline Conversions to Online Clicks

    … Attribution is hard. And it gets even harder when your buying cycle includes online activity and offline sales or conversions. In this webinar, we use real-world examples to show how offline sales can be pushed back into Google Analytics, allowing you to value more accurately the role each marketing channel played in generating the sale…

    Search Laboratory- 13 readers -
  • Building an attribution model with Google Analytics and BigQuery

    … Building an attribution model that identifies the sources of your most valuable website traffic is a challenge faced by many digital marketers. If you get it right, correctly assigning credit to the different journeys people take en route to your site allows you to identify the sources of your converting traffic, plan your marketing budget…

    Search Laboratoryin Google- 26 readers -
  • Google Tag Manager - is it worth it?

    … Setting up web analytics correctly can be complex and time consuming. Get it right, and you can make confident decisions on how to spend your search budget in order to feed the most profitable part of your business. Get it wrong, and your spend will not be optimised to your market/audience, and might be completely wasted. […] The post Google Tag Manager - is it worth it? appeared first on Search Laboratory. …

    Search Laboratoryin Google- 10 readers -
  • 10 Advanced Google Analytics Features For Power Users

    … Since Google bought Urchin in 2005 and rebranded it Google Analytics (GA) it has been transformed from a ‘great free tool’ for smaller websites into a class-leading enterprise solution. It is simple to install the basic setup by pasting a snippet of code on all pages, but this only scratches the surface of the features […] The post 10 Advanced Google Analytics Features For Power Users appeared first on Search Laboratory. …

    Search Laboratoryin Google- 23 readers -
  • Applying AdWords Landing Page UX to SEO

    … Landing page experience is a well-established factor in optimising Google AdWords (PPC) campaigns. It’s cited by Google as influencing keyword Quality Score, and affecting Ad Rank and advertising costs. It’s even graded for each keyword in AdWords, to help you improve your pages. And now, as Google refines its search algorithm to reward higher…

    Search Laboratoryin Paid Search SEO- 6 readers -
  • The benefits of using a Tag Management System

    … Anyone new to digital marketing will likely come across ‘Google Tag Manager’ at some point. Google Tag Manager, or GTM for short, is an example of a ‘tag management system’ - a way to add JavaScript tracking code (i.e. marketing tags) to a website without having to amend the source code of the site. Examples […] The post The benefits of using…

    Search Laboratory- 7 readers -
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