• Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … budgets. To truly leverage user data and insights, game marketers should look for holistic advertising solutions that offer access to both the buyer and seller side of industry, along with the technology to maximize ad spend. The integration of marketing activities enables advertisers to optimize audience targeting across multiple channels in real-time…

    Inside Facebookin Mobile- 12 readers -
  • Credit Where Due: Unlocking Social Attribution

    … efforts have on their brand and their customers. To do so: Use the Facebook pixel rather than a cookie or click-based pixel: Many advertisers taking their first steps in social may believe it should be measured with the same ruler as their paid search strategy. However, it’s important to consider the channel and understand that the actions…

    Inside Facebookin Social Facebook Twitter- 11 readers -
  • What Does “Relevant” Really Mean?

    … ZOG Digital’s Michael Pasco defines relevant content and how brands can develop cross-channel content strategies with keyword forecasting and performance-driven audience insights. This article was originally published by the Huffington Post. ——- All informed marketers know one thing moving into 2016: consumers don’t respond to irrelevant…

    ZOG Digital Blogin SEO- 11 readers -
  • 5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

    … reputation and even generate leads. However, it is also a powerful tool when used in combination with other channels, to reach your audience on their terms. Here are 5 ideas for integrating Twitter into a cross-channel marketing campaign: 1. Learn about your audience One aspect of Twitter that many marketers overlook is its ability to provide deep…

    Lauren Dugan/ AllTwitter- 15 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … to deliver seamless, data-driven experiences to customers at every point of the buying journey – across all channels, devices and languages. 72 of the top 100 global brands use SDL technology to provide superior customer experiences. SDL’s single platform approach gives marketers a unified view of their customer interactions. From one location a brand…

    Douglas Karr/ Marketing Technology Blogin Content- 9 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … or click-to-call function to assist them. Connected consumers are also coming to expect spot-on personalization — no matter where they are. The Forrester research revealed that 71% of consumers don't take well to inconsistent cross-channel messaging — and one in ten even went so far as to say that inconsistencies in the brand experience from device…

    Soo Jin Oh/ Marketing Land- 19 readers -
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