Cross-Channel

  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … put this data to work? Cross-channel targeting delivers greater game ad penetration The cross-channel approach allows marketers to seamlessly and interchangeably use multiple channels to market, sell and interact with consumers no matter what device or platform they are using. With cross-channel targeting, players are shown another game…

    Inside Facebookin Mobile- 16 readers -
  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 12 readers -
  • What Does “Relevant” Really Mean?

    … ZOG Digital’s Michael Pasco defines relevant content and how brands can develop cross-channel content strategies with keyword forecasting and performance-driven audience insights. This article was originally published by the Huffington Post. ——- All informed marketers know one thing moving into 2016: consumers don’t respond to irrelevant…

    ZOG Digital Blogin SEO- 12 readers -
  • 5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

    … reputation and even generate leads. However, it is also a powerful tool when used in combination with other channels, to reach your audience on their terms. Here are 5 ideas for integrating Twitter into a cross-channel marketing campaign: 1. Learn about your audience One aspect of Twitter that many marketers overlook is its ability to provide deep…

    Lauren Dugan/ AllTwitter- 18 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … take a look at how this works: In the above video, you learn that the SDL CXC delivers seamless, data-driven experiences at each point of the customer journey – across channels, devices and languages. On a single SaaS-based platform, the CXC provides the industry’s first integrated customer experience (CX) management suite that incorporates…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … or click-to-call function to assist them. Connected consumers are also coming to expect spot-on personalization — no matter where they are. The Forrester research revealed that 71% of consumers don't take well to inconsistent cross-channel messaging — and one in ten even went so far as to say that inconsistencies in the brand experience from device…

    Soo Jin Oh/ Marketing Land- 24 readers -
  • Is Our Industry Finally Maturing? Thoughts From Internet Week NY

    … such as mobile monetization, viewability and, of course, cross-screen. That brings me to two areas that I'm flagging for this time next year: programmatic approaches to TV and cross-channel itself. As the buy side embraces both, data science will continue to advance, which will improve our ability to measure, attribute and optimize. We'll be far…

    Kendall Allen/ Marketing Landin Display- 13 readers -
Get the top posts daily into your mailbox!
More from around the web