Cross-Channel

  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … Mobile, video and programmatic advertising are growing rapidly, and marketers are looking to use new channels and technologies to get the most out of each media campaign. As marketers buy programmatic ads across multiple platforms, advertisers need to reach out and engage with their users across these different channels at every stage…

    Inside Facebookin Mobile- 10 readers -
  • Credit Where Due: Unlocking Social Attribution

    … a suite of useful tools for tracking consumer interactions (including tracking in-store sales), which are rapidly becoming more refined and effective, so what’s the problem? Those tools happily assign all credit for the conversion directly to the Facebook ad that sealed the deal. This method suits Facebook just fine; after all, it is seeking to increase…

    Inside Facebookin Social Facebook Twitter- 10 readers -
  • What Does “Relevant” Really Mean?

    … ZOG Digital’s Michael Pasco defines relevant content and how brands can develop cross-channel content strategies with keyword forecasting and performance-driven audience insights. This article was originally published by the Huffington Post. ——- All informed marketers know one thing moving into 2016: consumers don’t respond to irrelevant…

    ZOG Digital Blogin SEO- 10 readers -
  • 5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

    … reputation and even generate leads. However, it is also a powerful tool when used in combination with other channels, to reach your audience on their terms. Here are 5 ideas for integrating Twitter into a cross-channel marketing campaign: 1. Learn about your audience One aspect of Twitter that many marketers overlook is its ability to provide deep…

    Lauren Dugan/ AllTwitter- 13 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … miss out on the credit other device environments play in your consumer's path to purchase. Many attribution measurement companies have already adopted cross-device partners or solutions to solve this, and it's important that marketers do the same. A consumer's world now mirrors a flight map — interweaving across the web on TVs, desktops, laptops…

    Soo Jin Oh/ Marketing Land- 15 readers -
  • Is Our Industry Finally Maturing? Thoughts From Internet Week NY

    … For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate, long-standing business themes — integrated marketing, leveraging your media mix, standards, attribution and allocation and, of course, ecosystem "complexity" — always get their airtime... we often see sort…

    Kendall Allen/ Marketing Landin Display- 11 readers -
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