Cross-Channel

  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … Mobile, video and programmatic advertising are growing rapidly, and marketers are looking to use new channels and technologies to get the most out of each media campaign. As marketers buy programmatic ads across multiple platforms, advertisers need to reach out and engage with their users across these different channels at every stage…

    Inside Facebookin Mobile- 9 readers -
  • Credit Where Due: Unlocking Social Attribution

    … into these steps provides a solid blueprint for kicking off the effort to gain a better understanding of the value each consumer interaction has in any given conversion, whether it occurred on Facebook, Instagram, Pinterest, Twitter or offline. The reality is all of the ads from those publishers and more (like search), likely played at least a small role. Shane Ragiel is a social media marketing manager and social lead at Chacka Marketing in Tampa, Fla. …

    Inside Facebookin Social Facebook Twitter- 8 readers -
  • What Does “Relevant” Really Mean?

    … ZOG Digital’s Michael Pasco defines relevant content and how brands can develop cross-channel content strategies with keyword forecasting and performance-driven audience insights. This article was originally published by the Huffington Post. ——- All informed marketers know one thing moving into 2016: consumers don’t respond to irrelevant…

    ZOG Digital Blogin SEO- 10 readers -
  • 5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

    … reputation and even generate leads. However, it is also a powerful tool when used in combination with other channels, to reach your audience on their terms. Here are 5 ideas for integrating Twitter into a cross-channel marketing campaign: 1. Learn about your audience One aspect of Twitter that many marketers overlook is its ability to provide deep…

    Lauren Dugan/ AllTwitter- 12 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … is well-placed to help us evolve our website into an entirely personalized experience, responding to the specific needs of each individual customer. When we’re delivering this level of relevance to our customers online, they get faster answers to their needs, their brand loyalty increases and our entire ecosystem wins. Shawn Burns, Senior Vice…

    Douglas Karr/ Marketing Technology Blogin Content- 6 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … for a friend to arrive at dinner, or while working on other tasks. However, consumers are more likely to actually purchase via desktops. Cross-Device Attribution Is Imperative For Market Planni It's important to see where credit is due outside of cookies; and mobile doesn't track 100% of cookies. If you're only measuring conversions across one device, you'll…

    Soo Jin Oh/ Marketing Land- 14 readers -
  • Is Our Industry Finally Maturing? Thoughts From Internet Week NY

    … such as mobile monetization, viewability and, of course, cross-screen. That brings me to two areas that I'm flagging for this time next year: programmatic approaches to TV and cross-channel itself. As the buy side embraces both, data science will continue to advance, which will improve our ability to measure, attribute and optimize. We'll be far…

    Kendall Allen/ Marketing Landin Display- 11 readers -
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