Cross-Channel

  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 7 readers -
  • What Does “Relevant” Really Mean?

    … ZOG Digital’s Michael Pasco defines relevant content and how brands can develop cross-channel content strategies with keyword forecasting and performance-driven audience insights. This article was originally published by the Huffington Post. ——- All informed marketers know one thing moving into 2016: consumers don’t respond to irrelevant…

    ZOG Digital Blogin SEO- 10 readers -
  • 5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

    … Your customers aren’t only on Twitter. They’re on Facebook in the evenings, watching TV while they get ready for work, reading the news on the subway and browsing forums in bed. In short: they can be anywhere, at any time. Is your message reaching them? Twitter can be a powerful tool on its own to drive brand awareness, create a stellar…

    Lauren Dugan/ AllTwitter- 12 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … take a look at how this works: In the above video, you learn that the SDL CXC delivers seamless, data-driven experiences at each point of the customer journey – across channels, devices and languages. On a single SaaS-based platform, the CXC provides the industry’s first integrated customer experience (CX) management suite that incorporates…

    Douglas Karr/ Marketing Technology Blogin Content- 6 readers -
  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … Father's Day has just passed, and that means many consumers were scrambling last week to ensure their father's gift arrived in time for the holiday. While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase journey…

    Soo Jin Oh/ Marketing Land- 14 readers -
  • Is Our Industry Finally Maturing? Thoughts From Internet Week NY

    … For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate, long-standing business themes — integrated marketing, leveraging your media mix, standards, attribution and allocation and, of course, ecosystem "complexity" — always get their airtime... we often see sort…

    Kendall Allen/ Marketing Landin Display- 11 readers -
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