Cross-Channel Analytics

  • 3 Steps To Get Started With Cross-Channel Analysis

    …, networks and devices. There will be a need to consolidate marketing metrics across different channels: hundreds of different metrics across dozens of channels is simply not manageable Strategies will need to evolve from a channel-by-channel mindset to a cross-channel strategy that takes a holistic view of performance across media Cross-channel…

    Kohki Yamaguchi/ Marketing Land- 14 readers -
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