Cross-Channel Marketing

  • Report: Retailers Missing Cross-Channel Personalization Opportunity

    … Social media presents perhaps the best opportunity for marketers to reach their target audience. Social users are always connected, highly engaged, and social networks provide a wealth of data relating to user activity. However, according to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel…

    AllFacebookin Social EMail- 7 readers -
  • 5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

    … reputation and even generate leads. However, it is also a powerful tool when used in combination with other channels, to reach your audience on their terms. Here are 5 ideas for integrating Twitter into a cross-channel marketing campaign: 1. Learn about your audience One aspect of Twitter that many marketers overlook is its ability to provide deep…

    Lauren Dugan/ AllTwitter- 12 readers -
  • Are You Doing Cross-Channel Marketing Correctly?

    … Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various…

    Nick Rojas/ Adknowledge Blogin Content Facebook- 17 readers -
  • I Wish Marketers Would Stop Saying This…

    … it was all in Facebook. Well, that doesn’t mean that organic search didn’t work, it just means that resources weren’t applied to truly test it and see if there was a positive ROI. That’s a huge difference. Alongside of that statement are others: We get all of our business through referrals and word of mouth. Social media doesn’t work. We’re don’t…

    Douglas Karr/ Marketing Technology Blogin EMail- 4 readers -
  • Tracking Intent Data Across Channels For B2B Marketers

    … process has evolved since tablets and smartphones have become more and more a part of doing everyday business. Integrating the data from these channels and, effectively analyzing and responding to it in real-time, at scale, will be vital to B2B marketing success. …

    Marketing Land- 8 readers -
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