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… that’s rarely done in a genre that takes itself way too seriously. The marketing campaign for the movie has run with Deadpool’s penchant for swearing and mischief, resulting in a cross-channel campaign that remains incredibly consistent. Take, for example, the video I embedded above. Yup, that’s an hour-long video of a flaming bag of excrement…
Social media presents perhaps the best opportunity for marketers to reach their target audience. Social users are always connected, highly engaged, and social networks provide a wealth of data relating to user activity. However, according to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns.