Cross-Channel Marketing

  • Report: Retailers Missing Cross-Channel Personalization Opportunity

    Social media presents perhaps the best opportunity for marketers to reach their target audience. Social users are always connected, highly engaged, and social networks provide a wealth of data relating to user activity. However, according to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns.

    AllFacebook- 7 readers -
  • 5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

    … reputation and even generate leads. However, it is also a powerful tool when used in combination with other channels, to reach your audience on their terms. Here are 5 ideas for integrating Twitter into a cross-channel marketing campaign: 1. Learn about your audience One aspect of Twitter that many marketers overlook is its ability to provide deep…

    Lauren Dugan/ AllTwitter- 13 readers -
  • Are You Doing Cross-Channel Marketing Correctly?

    … Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various…

    Nick Rojas/ Adknowledge Blogin Content Facebook- 19 readers -
  • I Wish Marketers Would Stop Saying This…

    … their cross-channel spends to see how changes in their marketing investment will impact outcomes with amazing accuracy. An alarming number of companies we interview and work with won’t measure and, instead, still market from the hip. These aren’t Mom & Pops… some of them are Fortune 500 companies. They avoid proven measurement methodologies…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • Tracking Intent Data Across Channels For B2B Marketers

    … Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can't beat intent data for the ability to reach and engage users who are "in market." For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing…

    Marketing Land- 8 readers -
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