Cross-Channel Marketing

  • The Best Branded Content of January

    … fit in on Instagram. And Snapchat—well, Snapchat is its own beast entirely. The Internet’s evolution from the open web to platforms has forced brands to work overtime. You can’t just post that 30-second TV spot everywhere and expect to succeed; you have to tinker, repurpose, and sometimes even create entirely new campaigns for each channel. Some…

    Dillon Baker/ The Content Strategistin Content- 27 readers -
  • Report: Retailers Missing Cross-Channel Personalization Opportunity

    … Social media presents perhaps the best opportunity for marketers to reach their target audience. Social users are always connected, highly engaged, and social networks provide a wealth of data relating to user activity. However, according to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel…

    AllFacebookin Social EMail- 8 readers -