Cross-Channel Marketing

  • The Best Branded Content of January

    … that’s rarely done in a genre that takes itself way too seriously. The marketing campaign for the movie has run with Deadpool’s penchant for swearing and mischief, resulting in a cross-channel campaign that remains incredibly consistent. Take, for example, the video I embedded above. Yup, that’s an hour-long video of a flaming bag of excrement…

    Dillon Baker/ The Content Strategistin Content- 24 readers -
  • Report: Retailers Missing Cross-Channel Personalization Opportunity

    Social media presents perhaps the best opportunity for marketers to reach their target audience. Social users are always connected, highly engaged, and social networks provide a wealth of data relating to user activity. However, according to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns.

    AllFacebook- 8 readers -
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