Cross-Channel Marketing

  • Report: Retailers Missing Cross-Channel Personalization Opportunity

    … promotion and reactive marketing campaigns. One of the most basic points of contact — email marketing — still seems to present significant challenges for marketers. The report noted that 17 percent fail to even collect visitor emails on their own website, 45 percent do not collect addresses on social media, and 70 percent do not collect emails…

    AllFacebookin Social EMail- 7 readers -
  • 5 Ways to Integrate Twitter Into Your Cross-Channel Marketing Campaigns

    … reputation and even generate leads. However, it is also a powerful tool when used in combination with other channels, to reach your audience on their terms. Here are 5 ideas for integrating Twitter into a cross-channel marketing campaign: 1. Learn about your audience One aspect of Twitter that many marketers overlook is its ability to provide deep…

    Lauren Dugan/ AllTwitter- 14 readers -
  • Are You Doing Cross-Channel Marketing Correctly?

    … Speaking to your customers consistently across all channels has to be a priority for every business that wants to reach the modern buyer. Today’s customers expect to navigate their purchases seamlessly between social media, blogs, websites and every other channel from any and all of their devices. Cross-channel marketing unites all the various…

    Nick Rojas/ Adknowledge Blogin Content Facebook- 21 readers -
  • I Wish Marketers Would Stop Saying This…

    … their cross-channel spends to see how changes in their marketing investment will impact outcomes with amazing accuracy. An alarming number of companies we interview and work with won’t measure and, instead, still market from the hip. These aren’t Mom & Pops… some of them are Fortune 500 companies. They avoid proven measurement methodologies…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
  • Tracking Intent Data Across Channels For B2B Marketers

    … process has evolved since tablets and smartphones have become more and more a part of doing everyday business. Integrating the data from these channels and, effectively analyzing and responding to it in real-time, at scale, will be vital to B2B marketing success. …

    Marketing Land- 8 readers -
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