Cross Channel Marketing

  • 7 Integrated Digital Marketing Questions Answered

    … Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit…

    Jacky Lovato/ MediaVisionin Paid Search- 11 readers -
  • Integrated Marketing – 4 Specialists Share Their Insights

    … does not stop in the search results, it needs to be a consistent theme throughout your digital content in order for your website, its contents, and your social media strategy to resonate with your customers, and to continue resonating. Do you run Conversion Rate Optimisation tests on old sites to find conversion killers? Everything online…

    Jacky Lovato/ MediaVision- 11 readers -
  • 5 Steps to a Successful Christmas Campaign

    … in 2014 1. Campaign Strategy Focus on strategies that create genuine connections between your company and your audience. Your campaigns should be fun but offer value at the same time. It is also essential to start planning your campaign as early as possible to maximize potential and reach your customers. Moz blogger James Porter wrote an article…

    Melissa Botha/ MediaVision- 11 readers -