Cross Channel Marketing

  • 7 Integrated Digital Marketing Questions Answered

    … Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit…

    Jacky Lovato/ MediaVisionin Paid Search- 15 readers -
  • Integrated Marketing – 4 Specialists Share Their Insights

    … How do other agencies approach integrated marketing, SEO, web development and conversion rate optimisation? We asked these digital specialists in the UK to tell us: Why is Search Phrase Analysis data important when planning the information architecture of a site? Supermarkets use data to plan their store layout so that it reflects shopper needs…

    Jacky Lovato/ MediaVision- 15 readers -
  • 5 Steps to a Successful Christmas Campaign

    … Debenhams Best International Ad My favourite international Christmas ad had to be the WestJet – ‘Christmas Miracle’. Canadian airline WestJet performed a Christmas miracle for 250 guests. Video booths were set up at boarding pass counters where passengers recorded their Christmas wishes on a live chat with Santa before heading on a four hour cross…

    Melissa Botha/ MediaVision- 14 readers -
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