Cross Channel Marketing

  • 7 Integrated Digital Marketing Questions Answered

    … Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit…

    Jacky Lovato/ MediaVisionin Paid Search- 24 readers -
  • Integrated Marketing – 4 Specialists Share Their Insights

    … on a siloed approach versus an integrated omni-channel approach in digital marketing? Your other channels probably ought to be aligned to what you’re doing on the site. I.e. rather than pointing to the home page, your communications should direct the user to specific landing pages. This involves planning the site around how the marketing guys…

    Jacky Lovato/ MediaVision- 33 readers -
  • 5 Steps to a Successful Christmas Campaign

    … Debenhams Best International Ad My favourite international Christmas ad had to be the WestJet – ‘Christmas Miracle’. Canadian airline WestJet performed a Christmas miracle for 250 guests. Video booths were set up at boarding pass counters where passengers recorded their Christmas wishes on a live chat with Santa before heading on a four hour cross…

    Melissa Botha/ MediaVision- 32 readers -