Cross Channel Marketing

  • Cross channel marketing: three tips from our customer journey report

    … as the omnichannel approach to retail.” An innovative example comes from Hobbs and Doddle, where customers can order clothes online to be delivered to Doddle collection points at major travel hubs. The customer can then try them on in changing rooms at these location points and either wear them on the journey home or return instantly, if not right. For further key takeaways, check out the Future of the Retail Customer Journey report now. …

    Andrew Warren Payne/ Search Engine Watch- 16 readers -
  • 7 Integrated Digital Marketing Questions Answered

    Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit the mainstream it was all about puttin ...

    Jacky Lovato/ MediaVision- 13 readers -
  • Integrated Marketing – 4 Specialists Share Their Insights

    … does not stop in the search results, it needs to be a consistent theme throughout your digital content in order for your website, its contents, and your social media strategy to resonate with your customers, and to continue resonating. Do you run Conversion Rate Optimisation tests on old sites to find conversion killers? Everything online…

    Jacky Lovato/ MediaVision- 13 readers -
  • 5 Steps to a Successful Christmas Campaign

    … Debenhams Best International Ad My favourite international Christmas ad had to be the WestJet – ‘Christmas Miracle’. Canadian airline WestJet performed a Christmas miracle for 250 guests. Video booths were set up at boarding pass counters where passengers recorded their Christmas wishes on a live chat with Santa before heading on a four hour cross…

    Melissa Botha/ MediaVision- 11 readers -
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