Cross Channel Promotion

  • REI’s Ingenious Black Friday #OptOutside Ploy (and What You Can Take Away From It)

    … to end the twisted consumerism mindset that floats around Black Friday? Or was this an ingenious marketing campaign in an effort to increase exposure to their own brand? Either way, it shows that REI is innovative, creative and maybe even an evil (or angelic) genius. At the very least, I will find myself shredding the slopes this Black Friday…

    Relevance- 18 readers -
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