Cross-Device

  • The Most Important Thing in Marketing Isn’t VR or AI

    … of cross-device, with Google focusing on targeting and Facebook adding new reporting capabilities. So what’s all this fuss about cross-device? In 2014, Facebook commissioned a study that found that 53 percent of people who own two devices and 77 percent who own three devices switch between them to complete tasks or activities. Similarly, a Google…

    AllFacebookin Google Facebook- 29 readers -
  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 12 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Increasingly sophisticated location technology — an inevitable by-product of mobile’s dominance — is dramatically influencing the advertising industry, and programmatic in particular is emerging as a powerful force.Drawbridge sits in the confluence of location, mobile and programmatic, providing cross-device solutions. Kamakshi…

    Street Fight- 13 readers -
  • Street Fight’s 10 Most Popular Stories From 2015

    … for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, to both enhance my understanding and assist SMBs in identifying potential suppliers. 7) With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps Mark Sullivan…

    Street Fightin Mobile- 14 readers -
  • Mobile Sales Soar During Thanksgiving Weekend (Infographic)

    …. According to Atlas, more than 50 percent of purchases during the holiday weekend occurred via mobile devices, with Thanksgiving Day itself posting the highest figure, 58 percent. On Cyber Monday, sales were 65 percent higher than average, according to Atlas. Finally, Atlas saw a 33 percent increase in cross-device conversions. Readers: Did any of Atlas’ findings surprise you? …

    David Cohen/ Inside Facebookin Facebook- 19 readers -
  • Why Cross-Device Matching Will Transform the Mobile Advertising Industry

    … is cross-device matching where a company can identify multiple devices owned by a single person. Companies like Drawbridge, which has raised a little over $20 million, have built massive databases of user devices that allow advertisers to reach the same user as they move from their laptop to smartphone to tablet. We caught up with Rahul Bafna, VP…

    Street Fightin Mobile- 27 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to target ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent annually by marketers on retargeting campaigns. Here’s how it works. Companies…

    Steven Jacobs/ Street Fightin Mobile- 11 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time…

    Douglas Karr/ Marketing Technology Blogin Content- 12 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    …. According to Mark2Media, 52% of Americans use mobile devices to research products while browsing in-store, and comScore reports that 4 out of 5 consumers use smartphones to shop. To capitalize on this behavior, a cross-device strategy is key to increasing the time consumers spend with a brand. Not only does mobile sit at an interesting…

    Soo Jin Oh/ Marketing Landin Mobile- 37 readers -
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