Cross-Device

  • The Most Important Thing in Marketing Isn’t VR or AI

    … and digital advertising be much smarter because it’s not just what devices people own, but who they are (demographics), what they do (interests) and where they do things (location). Where cross-device is going Cross-device identity has already changed the way marketers think about and plan their digital budgets and how they approach targeting…

    AllFacebookin Google Facebook- 29 readers -
  • Credit Where Due: Unlocking Social Attribution

    … efforts have on their brand and their customers. To do so: Use the Facebook pixel rather than a cookie or click-based pixel: Many advertisers taking their first steps in social may believe it should be measured with the same ruler as their paid search strategy. However, it’s important to consider the channel and understand that the actions…

    Inside Facebookin Social Facebook Twitter- 12 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Increasingly sophisticated location technology — an inevitable by-product of mobile’s dominance — is dramatically influencing the advertising industry, and programmatic in particular is emerging as a powerful force.Drawbridge sits in the confluence of location, mobile and programmatic, providing cross-device solutions. Kamakshi…

    Street Fight- 13 readers -
  • Street Fight’s 10 Most Popular Stories From 2015

    … As 2015 draws to a close, here’s a look back at some of the Street Fight stories that captured your interest this year. Developments at local platforms like Yelp and Nextdoor, the burgeoning on-demand economy, the progressive shift of ad tech to mobile devices, the evolving battle between tech giants like Apple and Google, and the continued…

    Street Fightin Mobile- 15 readers -
  • Mobile Sales Soar During Thanksgiving Weekend (Infographic)

    … Less in-store, more online and way more mobile—those were the findings for Thanksgiving weekend shopping in 2015 by Facebook’s Atlas team. Atlas said in a blog post that in-store sales during Thanksgiving weekend were down 10 percent compared with last year, while online sales were up 15 percent and mobile purchases up a whopping 50 percent…

    David Cohen/ Inside Facebookin Facebook- 19 readers -
  • Why Cross-Device Matching Will Transform the Mobile Advertising Industry

    … is cross-device matching where a company can identify multiple devices owned by a single person. Companies like Drawbridge, which has raised a little over $20 million, have built massive databases of user devices that allow advertisers to reach the same user as they move from their laptop to smartphone to tablet. We caught up with Rahul Bafna, VP…

    Street Fightin Mobile- 27 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … to the other. For the mobile advertising industry as a whole, the adoption of cross-device targeting will likely have some interesting consequences. The locally-focused mobile firms have developed audience products, derived from location, that have thrived in the absence of the more traditional cookie-based profiles online. The ability…

    Steven Jacobs/ Street Fightin Mobile- 11 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … to deliver seamless, data-driven experiences to customers at every point of the buying journey – across all channels, devices and languages. 72 of the top 100 global brands use SDL technology to provide superior customer experiences. SDL’s single platform approach gives marketers a unified view of their customer interactions. From one location a brand…

    Douglas Karr/ Marketing Technology Blogin Content- 13 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    …. According to Mark2Media, 52% of Americans use mobile devices to research products while browsing in-store, and comScore reports that 4 out of 5 consumers use smartphones to shop. To capitalize on this behavior, a cross-device strategy is key to increasing the time consumers spend with a brand. Not only does mobile sit at an interesting…

    Soo Jin Oh/ Marketing Landin Mobile- 39 readers -
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