Cross-Device

  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 23 readers -
  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 11 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Sivaramakrishnan founded Drawbridge in 2010 after a stint at Google, which had acquired AdMob, the startup she was working for. Sivaramakrishnan spoke with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.” How have cross-device tracking and omnichannel developed…

    Street Fight- 11 readers -
  • Street Fight’s 10 Most Popular Stories From 2015

    … for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, to both enhance my understanding and assist SMBs in identifying potential suppliers. 7) With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps Mark Sullivan…

    Street Fightin Mobile- 11 readers -
  • Mobile Sales Soar During Thanksgiving Weekend (Infographic)

    …. According to Atlas, more than 50 percent of purchases during the holiday weekend occurred via mobile devices, with Thanksgiving Day itself posting the highest figure, 58 percent. On Cyber Monday, sales were 65 percent higher than average, according to Atlas. Finally, Atlas saw a 33 percent increase in cross-device conversions. Readers: Did any of Atlas’ findings surprise you? …

    David Cohen/ Inside Facebookin Facebook- 16 readers -
  • Why Cross-Device Matching Will Transform the Mobile Advertising Industry

    … and engage them in an ad, but they could be consuming some longer form content and that could be a better opportunity to place an ad. The big first application of cross-device linking has been retargeting: the ability to message one consumer on two different devices. But how can we begin to mesh the data available online — namely, browsing behavior from…

    Street Fightin Mobile- 25 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to target ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent annually by marketers on retargeting campaigns. Here’s how it works. Companies…

    Steven Jacobs/ Street Fightin Mobile- 11 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … based on the device, time of day, location, language, customer history and more SDL customer, Schneider Electric, a specialist in energy management found that the single-platform and cloud-based approach made achieving their goals of providing a unified and seamless customer experience much easier. The company is diversified across more than 100…

    Douglas Karr/ Marketing Technology Blogin Content- 8 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    …. According to Mark2Media, 52% of Americans use mobile devices to research products while browsing in-store, and comScore reports that 4 out of 5 consumers use smartphones to shop. To capitalize on this behavior, a cross-device strategy is key to increasing the time consumers spend with a brand. Not only does mobile sit at an interesting…

    Soo Jin Oh/ Marketing Landin Mobile- 34 readers -
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