• The Most Important Thing in Marketing Isn’t VR or AI

      In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...

      AllFacebookin Google Facebook- 12 readers -
  • Credit Where Due: Unlocking Social Attribution

    … For all of the recent advancements in the industry, social marketers still struggle with attribution, and while that difficulty is understandable (can you explain your weighted attribution model and why you chose it?), successful attribution is paramount for campaign optimization and maximizing return on ad spend. Sure, Facebook offers…

    Inside Facebookin Social Facebook Twitter- 6 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Sivaramakrishnan founded Drawbridge in 2010 after a stint at Google, which had acquired AdMob, the startup she was working for. Sivaramakrishnan spoke with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.” How have cross-device tracking and omnichannel developed…

    Street Fight- 10 readers -
  • Street Fight’s 10 Most Popular Stories From 2015

    … two delivery companies in an effort to build its own delivery network. The move marks a transition in strategy. 4) 7 On-Demand Liquor Delivery Services Stephanie Miles, May 27: As the on-demand economy matures, vendors are narrowing their focus with more niche products and services. One of the hottest subgroups of on-demand services right now…

    Street Fightin Mobile- 5 readers -
  • Mobile Sales Soar During Thanksgiving Weekend (Infographic)

    … Less in-store, more online and way more mobile—those were the findings for Thanksgiving weekend shopping in 2015 by Facebook’s Atlas team. Atlas said in a blog post that in-store sales during Thanksgiving weekend were down 10 percent compared with last year, while online sales were up 15 percent and mobile purchases up a whopping 50 percent…

    David Cohen/ Inside Facebookin Facebook- 14 readers -
  • Why Cross-Device Matching Will Transform the Mobile Advertising Industry

    The mobile advertising industry is somewhere in its adolescence. Startups have turned into public companies, and many of the major technical problems have worked themselves out. Soon, the sector will face one of the realities of maturity: integrating with the rest of the digital advertising world.

    Street Fight- 20 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to target ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent annually by marketers on retargeting campaigns. Here’s how it works. Companies…

    Steven Jacobs/ Street Fightin Mobile- 8 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … take a look at how this works: In the above video, you learn that the SDL CXC delivers seamless, data-driven experiences at each point of the customer journey – across channels, devices and languages. On a single SaaS-based platform, the CXC provides the industry’s first integrated customer experience (CX) management suite that incorporates…

    Douglas Karr/ Marketing Technology Blogin Content- 5 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    …. According to Mark2Media, 52% of Americans use mobile devices to research products while browsing in-store, and comScore reports that 4 out of 5 consumers use smartphones to shop. To capitalize on this behavior, a cross-device strategy is key to increasing the time consumers spend with a brand. Not only does mobile sit at an interesting…

    Soo Jin Oh/ Marketing Landin Mobile- 25 readers -
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