Cross-Device

  • The Most Important Thing in Marketing Isn’t VR or AI

    … and Facebook entering the cross-device fray and a number of independent technology companies focusing on identity solutions for the past few years, brands, agencies and enterprises need to be thinking cross-device now more than ever. The days of siloed marketing channels are quickly coming to an end. Rahul Bafna is vice president of product management and partnerships at cross-device programmatic platform provider Drawbridge. Image courtesy of Shutterstock. …

    AllFacebookin Google Facebook- 29 readers -
  • Credit Where Due: Unlocking Social Attribution

    For all of the recent advancements in the industry, social marketers still struggle with attribution, and while that difficulty is understandable (can you explain your weighted attribution model and why you chose it?), successful attribution is paramount for campaign optimization and maximizing return on ad spend.

    Inside Facebook- 12 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Sivaramakrishnan founded Drawbridge in 2010 after a stint at Google, which had acquired AdMob, the startup she was working for. Sivaramakrishnan spoke with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.” How have cross-device tracking and omnichannel developed…

    Street Fight- 13 readers -