Cross-Device

  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 15 readers -
  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 7 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Increasingly sophisticated location technology — an inevitable by-product of mobile’s dominance — is dramatically influencing the advertising industry, and programmatic in particular is emerging as a powerful force.Drawbridge sits in the confluence of location, mobile and programmatic, providing cross-device solutions. Kamakshi…

    Street Fight- 11 readers -
  • Street Fight’s 10 Most Popular Stories From 2015

    … and technologies at their disposal, which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share. 10) Why Cross-Device Matching Will Transform the Mobile Advertising Industry Liz Taurasi, June…

    Street Fightin Mobile- 6 readers -
  • Mobile Sales Soar During Thanksgiving Weekend (Infographic)

    … Less in-store, more online and way more mobile—those were the findings for Thanksgiving weekend shopping in 2015 by Facebook’s Atlas team. Atlas said in a blog post that in-store sales during Thanksgiving weekend were down 10 percent compared with last year, while online sales were up 15 percent and mobile purchases up a whopping 50 percent…

    David Cohen/ Inside Facebookin Facebook- 15 readers -
  • Why Cross-Device Matching Will Transform the Mobile Advertising Industry

    … is cross-device matching where a company can identify multiple devices owned by a single person. Companies like Drawbridge, which has raised a little over $20 million, have built massive databases of user devices that allow advertisers to reach the same user as they move from their laptop to smartphone to tablet. We caught up with Rahul Bafna, VP…

    Street Fightin Mobile- 23 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … to the other. For the mobile advertising industry as a whole, the adoption of cross-device targeting will likely have some interesting consequences. The locally-focused mobile firms have developed audience products, derived from location, that have thrived in the absence of the more traditional cookie-based profiles online. The ability…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … take a look at how this works: In the above video, you learn that the SDL CXC delivers seamless, data-driven experiences at each point of the customer journey – across channels, devices and languages. On a single SaaS-based platform, the CXC provides the industry’s first integrated customer experience (CX) management suite that incorporates…

    Douglas Karr/ Marketing Technology Blogin Content- 6 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    …. According to Mark2Media, 52% of Americans use mobile devices to research products while browsing in-store, and comScore reports that 4 out of 5 consumers use smartphones to shop. To capitalize on this behavior, a cross-device strategy is key to increasing the time consumers spend with a brand. Not only does mobile sit at an interesting…

    Soo Jin Oh/ Marketing Landin Mobile- 27 readers -
Get the top posts daily into your mailbox!