Cross-Device

  • The Most Important Thing in Marketing Isn’t VR or AI

    … and measurement. And while digital is a large part of overall advertising plans, there’s another large piece of the pie that’s still largely ignored, even by Facebook’s and Google’s new offerings. eMarketer predicts that 2016 will be the year that spending on digital ads overtakes TV spend in the U.S. But while digital and cross-device measurement…

    AllFacebookin Google Facebook- 18 readers -
  • Credit Where Due: Unlocking Social Attribution

    … one ad and then either directly navigate or search their brand to convert, rather than clicking the actual ad. Determine which weighted attribution models match needs based on campaign goals: This white paper from Kenshoo provides a nice introduction to attribution models, including the benefits and use-cases for each. Match the models as closely…

    Inside Facebookin Social Facebook Twitter- 8 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Increasingly sophisticated location technology — an inevitable by-product of mobile’s dominance — is dramatically influencing the advertising industry, and programmatic in particular is emerging as a powerful force.Drawbridge sits in the confluence of location, mobile and programmatic, providing cross-device solutions. Kamakshi…

    Street Fight- 11 readers -
  • Street Fight’s 10 Most Popular Stories From 2015

    … for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, to both enhance my understanding and assist SMBs in identifying potential suppliers. 7) With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps Mark Sullivan…

    Street Fightin Mobile- 8 readers -
  • Mobile Sales Soar During Thanksgiving Weekend (Infographic)

    …. According to Atlas, more than 50 percent of purchases during the holiday weekend occurred via mobile devices, with Thanksgiving Day itself posting the highest figure, 58 percent. On Cyber Monday, sales were 65 percent higher than average, according to Atlas. Finally, Atlas saw a 33 percent increase in cross-device conversions. Readers: Did any of Atlas’ findings surprise you? …

    David Cohen/ Inside Facebookin Facebook- 15 readers -
  • Why Cross-Device Matching Will Transform the Mobile Advertising Industry

    … is cross-device matching where a company can identify multiple devices owned by a single person. Companies like Drawbridge, which has raised a little over $20 million, have built massive databases of user devices that allow advertisers to reach the same user as they move from their laptop to smartphone to tablet. We caught up with Rahul Bafna, VP…

    Street Fightin Mobile- 23 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … to the other. For the mobile advertising industry as a whole, the adoption of cross-device targeting will likely have some interesting consequences. The locally-focused mobile firms have developed audience products, derived from location, that have thrived in the absence of the more traditional cookie-based profiles online. The ability…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … take a look at how this works: In the above video, you learn that the SDL CXC delivers seamless, data-driven experiences at each point of the customer journey – across channels, devices and languages. On a single SaaS-based platform, the CXC provides the industry’s first integrated customer experience (CX) management suite that incorporates…

    Douglas Karr/ Marketing Technology Blogin Content- 6 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    … intersection between offline and online activity, but it provides an interactive platform that allows immediate ways for brands to engage users and view products through tools like mobile apps and functions like click-to-call and click-to locate. Target has been incentivizing consumers to make spur-of-the-moment purchases using hyper-local targeting…

    Soo Jin Oh/ Marketing Landin Mobile- 29 readers -
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