Cross-Device

  • The Most Important Thing in Marketing Isn’t VR or AI

    …. Consumers are constantly switching devices, if not using multiple devices at once. Most of us are probably guilty of checking something on our phones while trying to get some work done on the laptop with the TV on in the background. For marketers, understanding that smartphone A, tablet B, computer C, smartwatch D and smart TV E belong to the same…

    AllFacebookin Google Facebook- 25 readers -
  • Credit Where Due: Unlocking Social Attribution

    … efforts have on their brand and their customers. To do so: Use the Facebook pixel rather than a cookie or click-based pixel: Many advertisers taking their first steps in social may believe it should be measured with the same ruler as their paid search strategy. However, it’s important to consider the channel and understand that the actions…

    Inside Facebookin Social Facebook Twitter- 12 readers -
  • Drawbridge Founder: ‘Programmatic Has Led the Charge for Cross-Device’

    … Sivaramakrishnan founded Drawbridge in 2010 after a stint at Google, which had acquired AdMob, the startup she was working for. Sivaramakrishnan spoke with Street Fight about Drawbridge’s solutions, the ever-changing nature of mobile targeting, and the constant misinterpretation of the word “programmatic.” How have cross-device tracking and omnichannel developed…

    Street Fight- 13 readers -
  • Street Fight’s 10 Most Popular Stories From 2015

    … and technologies at their disposal, which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share. 10) Why Cross-Device Matching Will Transform the Mobile Advertising Industry Liz Taurasi, June…

    Street Fightin Mobile- 14 readers -
  • Mobile Sales Soar During Thanksgiving Weekend (Infographic)

    …. According to Atlas, more than 50 percent of purchases during the holiday weekend occurred via mobile devices, with Thanksgiving Day itself posting the highest figure, 58 percent. On Cyber Monday, sales were 65 percent higher than average, according to Atlas. Finally, Atlas saw a 33 percent increase in cross-device conversions. Readers: Did any of Atlas’ findings surprise you? …

    David Cohen/ Inside Facebookin Facebook- 18 readers -
  • Why Cross-Device Matching Will Transform the Mobile Advertising Industry

    … is cross-device matching where a company can identify multiple devices owned by a single person. Companies like Drawbridge, which has raised a little over $20 million, have built massive databases of user devices that allow advertisers to reach the same user as they move from their laptop to smartphone to tablet. We caught up with Rahul Bafna, VP…

    Street Fightin Mobile- 26 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to target ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent annually by marketers on retargeting campaigns. Here’s how it works. Companies…

    Steven Jacobs/ Street Fightin Mobile- 11 readers -
  • SDL: Share Unified Messaging with Your Global Customers

    … take a look at how this works: In the above video, you learn that the SDL CXC delivers seamless, data-driven experiences at each point of the customer journey – across channels, devices and languages. On a single SaaS-based platform, the CXC provides the industry’s first integrated customer experience (CX) management suite that incorporates…

    Douglas Karr/ Marketing Technology Blogin Content- 10 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    … intersection between offline and online activity, but it provides an interactive platform that allows immediate ways for brands to engage users and view products through tools like mobile apps and functions like click-to-call and click-to locate. Target has been incentivizing consumers to make spur-of-the-moment purchases using hyper-local targeting…

    Soo Jin Oh/ Marketing Landin Mobile- 36 readers -
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