Cross Device Attribution

  • The Flight Path: The New Cross-Device Customer Purchase Journey

    … for a friend to arrive at dinner, or while working on other tasks. However, consumers are more likely to actually purchase via desktops. Cross-Device Attribution Is Imperative For Market Planni It's important to see where credit is due outside of cookies; and mobile doesn't track 100% of cookies. If you're only measuring conversions across one device, you'll…

    Soo Jin Oh/ Marketing Land- 14 readers -
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