Cross-Device Targeting

  • What to Look for in 2017: Mobile, Video, AI

    … signals to understand customer context and the purchase process. As cross-device targeting improves, expect marketers’ messages to evolve to become nuanced in their frequency and sequential in their messaging. If a multi-screen campaign isn’t moving the consumer through the purchase funnel, then you’re doing it wrong. Josh Ong is director of global marketing and communications at mobile tools provider Cheetah Mobile. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Retargeting- 42 readers -
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