Cross-Device Targeting

  • Understanding The Complexity Of Mobile Ad Attribution

    … by deploying cross-device targeting solutions into attribution measurement. Before the rise of mobile usage, attribution was focused on spreading credit beyond last touch. With the rise of mobile devices, there is an inherent need to move beyond just last touch measurement and incorporate all devices — and touch points — into your attribution model…

    Soo Jin Oh/ Marketing Land- 19 readers -
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