Cross-Device Tracking

  • What to Look for in 2017: Mobile, Video, AI

    …? For a consumer, the likely answer is, “Who cares?” Cross-device tracking may still be a hairball for marketers to untangle, but from a consumer’s point of view, there’s no real delineation between screens. With the proliferation of smart devices in our lives (watches, glasses, voice-activated speakers, etc.), the best marketers will use multiple…

    AllFacebookin Facebook Retargeting- 42 readers -
  • Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

    …Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing the SlideShare below. The Guide To Driving ROI With Dynamic Ads on Facebook and Instagram from Nanigans Free Guide: Driving ROI with Dynamic Ads Don’t leave […]…

    Nanigansin Social Retargeting- 9 readers -
  • The Large Untapped Opportunity With Pinterest

    … and measure cross-device conversions. This information gets passed into the API partners, therefore making it possible to optimize campaigns all the way down to the keyword level. Why it’s important: This gives brands a more accurate way to track conversions. The cross-device tracking feature is especially helpful given the multi-device world in which…

    AllFacebookin Facebook Retargeting- 26 readers -
  • People-Based Marketing: How to Reach Customers Across Screens and Devices

    … and crafting messages that will resonate with your consumers only becomes more important as time and channels evolve. Start optimizing your cross-device analysis capabilities today, and you will put yourself in a prime position to lead the competition. Amit Ahuja is the senior director of product management at Adobe. Image courtesy of Shutterstock. …

    Inside Facebookin How To's- 21 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
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