Cross-Device Tracking

  • People-Based Marketing: How to Reach Customers Across Screens and Devices

    … hiking shoes. The thought that you need new shoes occurs to you while in a meeting, and you quickly pull out your phone and bookmark the website for later. After the meeting, you pull up the website, begin browsing shoes and put a few options in your shopping cart to review later. Because you’re a busy person, you shop for hiking shoes when you can…

    Inside Facebookin How To's- 10 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 10 readers -
  • 4 Creative Tips For Lead Generation Advertising In Q1

    … your best ever! 1. Use a clear and concise call-to-action (CTA) If your goal is to get users to perform a specific action (like register, download or request a quote), then make sure your ad is optimized to drive them to perform that task. Simple, action-driven copy will make it easy for users to figure out what they need to do, and how they can do…

    Nanigansin Social- 10 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … for booking purposes. In the report, Travel Weekly says that last year’s browse-to-book conversion rate jumped 17% for hotel desktop websites, 7% for online travel agencies (OTAs) and 2% for airlines. The report says that a higher percentage of visitors to OTAs and supplier websites are following through on booking travel because more of those…

    Nanigansin Social Facebook- 9 readers -
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