Cross-Device Tracking

  • Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

    …Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing…

    Nanigansin Social Retargeting- 8 readers -
  • People-Based Marketing: How to Reach Customers Across Screens and Devices

    …, it can be extremely difficult for brands to track and understand how customers are behaving across devices. People-based marketing While we have understood for a while now that cross-device and cross-channel tracking is crucial to understanding consumer behavior, actually understanding that data has been much trickier. Data measurement today…

    Inside Facebookin How To's- 13 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • 4 Creative Tips For Lead Generation Advertising In Q1

    … interest on your site previously. This is also an ideal targeting option if someone filled out a form on your site, but never hit submit. Lookalike Audiences provide a great way to reach new audiences by targeting ads to people who are similar to your current best customers. Cross-device tracking is also useful, as it lets you target your audience…

    Nanigansin Social- 11 readers -
  • Takeaways From Travel Weekly’s 2015 Consumer Trends Report

    … visitors already conducted the researching process on their mobile devices. Takeaway Cross-device tracking paints a complete picture of user activity across different devices, allowing you to make smarter decisions about your targeting strategy and how you spend your advertising budget. Website Custom Audiences (WCAs) let you to track and target…

    Nanigansin Social Facebook- 10 readers -
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