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…, but it is often overlooked. It’s important to ensure the site map is accurate and optimized so search engines can easily find and crawl all local pages. Then, audit your existing internal linking to ensure links direct to the correct new location pages. Also look for additional cross-linking opportunities between existing high-ranking pages…
In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that guest posting itself would not be penalized, but rather guest posting to solely to gain links would be.
… sites using a separate mobile domain (such as m.site) do not appear to pass Google’s mobile-friendliness test. Is your site up-to-snuff? Take Google’s Mobile-Friendly Test and find out, or consult your Mobile Usability Report in Google Webmaster Tools. …
… for over-optimization with SEO Ultimate's autolink control feature, which limits the number of times a post or page can link to the same destination. Conclusion Learning the different techniques to keep a business on track with its SEO marketing strategies can be time-consuming and frustrating, since algorithms change from year to year…