Cross-Selling

Cross-selling is the action or practice of selling among or between clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. This article deals exclusively with the latter meaning. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.The objectives of cross-selling can be either to increase the income derived from the client or clients or to protect the relationship with the client or clients.
Posts about Cross-Selling
  • 5 Unknown Tips To Hack Your Retargeting

    … and that should call for different ads, different messaging and different creative. Did someone find you from a non-branded search on Google or are they already on your email list? Each will be at a different stage of their relationship with you, and you should only hold hands when you need to and french kiss with the others. I’m talking about…

    Johnathan Dane/ Unbouncein Social Retargeting- 26 readers -
  • Why You Don’t Get Replies from the Influencers You Contact – IMP#34

    … A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach. This is the basis of guest posting, JV promotions…

    IM Impactin Affiliate- 25 readers -
  • Complementary Services for Link-Building

    … the combined link value (migration through 301-redirects to a single site) get him a single, very strong number one position? Or is having multiple top-20 positions better than just one number one? Will that traffic convert worse on a broader domain? Or will it convert better thanks to cross-selling and a stronger brand? Will current link partners remove…

    Peter Van Der Graaf/ Search Engine Watchin SEO- 3 readers -
  • 6 Networking Platforms for Local Merchants

    … and social media followers. (For example: Two business owners might agree to promote each other’s stores to their Facebook and Twitter followers.) Users can message other business owners in their own communities for general advice or with specific cross-selling opportunities. They can also use Alignable to raise general awareness about other local…

    Stephanie Miles/ Street Fightin Social Twitter- 7 readers -
  • Visual-Merchandising Secrets for Better Content Engagement

    … because cross-selling is an effective technique. Content marketers also have big opportunities to suggest content most likely to keep a user engaged. You should: • Use relevance, relatedness, recency, and popularity as key levers to merchandise content • Make it extremely easy and timely for the users to select the next piece of content they want…

    Content Marketing Institutein Content- 4 readers -
  • Five Ways to Boost Revenue Without Increasing Customer Count

    … Pizza. Can you imagine the kind of marketing scrutiny this decision would have taken just 10-15 years ago? The focus groups, the feasibility studies, the anguish of corporate strategists... Now it's as easy as hosting a community vote to decide on a new product. Customers get something they feel excited to buy, businesses enjoy a significant…

    MarketingProfs- 2 readers -
  • Post-Conversion CRO: Optimizing For Customer Retention

    … messaging like: Product recommendations Cross-sell and up-sell offers Email opt-in Incentives to connect with you on social media Groupon (below) has perfected the purchase confirmation email, incorporating a simple visual design that leaves room for company promotions (get the app), cross-selling of other offers, and a refer a friend program. Take…

    Tim Ash/ Marketing Landin Social EMail- 13 readers -
  • Do You Know the New Rules of Visual Commerce?

    … type. The products used in the video are displayed in the shopping panes to the right of the video content for easy purchase. The combination of the helpful video content and the interactive merchandising proved effective in upselling and cross-selling by promoting the products as best when used together. That combination drove an 18% increase…

    MarketingProfs- 5 readers -
  • How News UK digs into data to build its subscriber base

    …. It’s cross-selling different products like Times Travel and Sun Bingo through its marketing channels based on user interests. There’s also constant process of A/B testing to improve conversion rates on its sites. News UK’s switch to digital subscriptions from a free website has given the business new marketing capabilities — those which news…

    Chris Smith/ Digidayin How To's- 3 readers -
  • Why Internal Storytelling Is Key to Your Company’s Content Strategy

    … Content Marketing, Owned Media What comes to mind when you think of content strategy? If you’re like most businesses embracing a content marketing mindset, you understand the value of creating relevant and valuable content for your buyers through every stage of the purchase funnel. You may have a strategy to incentivize referrals and cross…

    Anton Rius/ Relevancein Content- 12 readers -
  • Interview with Nikki Parker, Freemarket.com

    … is properly adhered to. Speaking of feedback – we are always open to feedback from our communities and those interested in using the marketplace! It feels natural to integrate Freemarket with Freelancer. Is the site going to use cross-selling or cross-promotion to help buyers get started with their new properties? The users of Freemarket…

    Michael Kwan/ John Chow dot Comin Facebook- 8 readers -