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Facebook announced its acquisition of CrowdTangle, a platform that helps publishers formulate and monitor the performance of their content. A statement on the CrowdTangle homepage from CEO Brandon Silverman and vice president of business development Matt Garmur indicated that the platform would continue to serve clients despite the company’s acquisition.
…, and much more). Additionally, in June 2014, Facebook introduced a Power Editor feature that let marketers optimize promoted videos so clips are shown to the users most likely to view them in the News Feed. The network also added an option to include a call to action at the end of each video. As AdAge notes, YouTube offers similar targeting options…