Crowdtap

  • 4 Reasons Why Vine Couldn’t Keep Up

    … downfall. Looking ahead, successful platforms will encourage opportunities, like product placements, in a way that promotes authenticity and relevance for both the influencers and their followers. Claudia Page is vice president of product and partnerships at “people-powered marketing platform” Crowdtap. Image of Vine courtesy of IB Photography/Shutterstock. …

    AllFacebookin Facebook Twitter- 10 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal disclosure…

    AllTwitterin Social Content- 11 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … supply of Vans sneakers. This example, in particular, portrays the unprecedented opportunities (and innate challenges) that the online video landscape presents to today’s marketers. This article will illustrate how online video has evolved and what marketers can do to make the most out of creator partnerships in an increasingly democratized media…

    AllTwitter- 9 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … School isn’t even over for many kids, but social media marketing platform Crowdtap already has its eye on back-to-school trends. Do you think it’s too early to be thinking about back to school? Crowdtap cited an eMarketer study, which found that 52 percent of shoppers will begin their back-to-school purchasing before August, with 12 percent…

    David Cohen/ AllTwitter- 12 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … a public figure who gained a mass following due to his role on a popular television show. For most social media creators, however, the best course of action is to provide guardrails while still allowing room for editorial freedom. This allows the creator to develop content that is authentic and more in line with the non-sponsored material his or her audience is accustomed to seeing. Claudia Page is the vice president of platform growth and creator partnerships at “people-powered marketing platform” Crowdtap. …

    AllTwitterin Social- 15 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … By David Cohen on Apr. 29, 2016 - 11:00 AM When it comes to sharing content related to the 2016 Summer Olympic Games in Rio de Janeiro, age group tends to dictate the platforms being used. A new study from “people-powered marketing platform” Crowdtap analyzed the Olympics viewing habits of 500 U.S. men and women, and it found that younger…

    David Cohen/ AllTwitter- 13 readers -
  • Report: 90% of Millennial Parents Find Social Media Helpful

    …. Much like older generations, millennials just want to be good parents, and define “good parenting” as “being their for your family” and “putting your child’s needs and wants above your own.” However, millennial dads are more concerned with the “being there” part, seeing their role in the family as different and more involved than their fathers…

    Inside Facebookin Social- 9 readers -
  • 3 Holiday Movie Quotes That Describe This Season’s Biggest Shopping Trends

    … With Black Friday behind us and the holiday season in full swing, now is the perfect time to dust off your favorite holiday DVD–or load it up on Netflix–and learn a thing or two about consumer behavior from Kevin McCallister, George Bailey and The Grinch himself. Crowdtap recently polled more than 500 U.S. adults to explore their shopping…

    Inside Facebook- 19 readers -
  • Survey: What Marketers Need to Know About Influencers

    … Influencer marketing is slated as the next big thing in marketing and even big brands are engaging with influencers to reach young and engaged audiences. However, there’s a key component that brands and marketers need to pay attention to: How the influencers operate. Crowdtap, a marketplace that connects influencers with brands and agencies…

    AllTwitterin Social- 12 readers -
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