Crowdtap

  • 4 Reasons Why Vine Couldn’t Keep Up

    … downfall. Looking ahead, successful platforms will encourage opportunities, like product placements, in a way that promotes authenticity and relevance for both the influencers and their followers. Claudia Page is vice president of product and partnerships at “people-powered marketing platform” Crowdtap. Image of Vine courtesy of IB Photography/Shutterstock. …

    AllFacebookin Facebook Twitter- 18 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal disclosure…

    AllTwitterin Social Content- 16 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … for creators than ever before. For example, tools like Twitter Engage, among others, help creators to better understand their audience and effectively develop more rewarding business opportunities. Some tips for getting started So how does this new opportunity fit into your overall marketing strategy? Investing in influencers, in addition to traditional…

    AllTwitter- 19 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … included: 37 percent of shoppers cited blogs and social media as the platforms that influence their back-to-school shopping most, with traditional media close behind, at 36 percent, and online ratings and reviews at 27 percent. 45 percent will use social media platforms as their go-to back-to-school shopping source for food and snacks. Brick…

    David Cohen/ AllTwitter- 16 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … a public figure who gained a mass following due to his role on a popular television show. For most social media creators, however, the best course of action is to provide guardrails while still allowing room for editorial freedom. This allows the creator to develop content that is authentic and more in line with the non-sponsored material his or her audience is accustomed to seeing. Claudia Page is the vice president of platform growth and creator partnerships at “people-powered marketing platform” Crowdtap. …

    AllTwitterin Social- 21 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … By David Cohen on Apr. 29, 2016 - 11:00 AM When it comes to sharing content related to the 2016 Summer Olympic Games in Rio de Janeiro, age group tends to dictate the platforms being used. A new study from “people-powered marketing platform” Crowdtap analyzed the Olympics viewing habits of 500 U.S. men and women, and it found that younger…

    David Cohen/ AllTwitter- 16 readers -
  • Report: 90% of Millennial Parents Find Social Media Helpful

    …’. Millennial moms, on the other hand, want to raise tech savvy digital natives. In fact, moms were 35 percent more likely to refer to “technology” and “social media” than dads were. Millennials turn to their own mothers for parenting advice most often; however, they are 2X more likely to rely on the internet than to ask advice from other people…

    Inside Facebookin Social- 10 readers -
  • 3 Holiday Movie Quotes That Describe This Season’s Biggest Shopping Trends

    … With Black Friday behind us and the holiday season in full swing, now is the perfect time to dust off your favorite holiday DVD–or load it up on Netflix–and learn a thing or two about consumer behavior from Kevin McCallister, George Bailey and The Grinch himself. Crowdtap recently polled more than 500 U.S. adults to explore their shopping…

    Inside Facebook- 25 readers -
  • Survey: What Marketers Need to Know About Influencers

    … Influencer marketing is slated as the next big thing in marketing and even big brands are engaging with influencers to reach young and engaged audiences. However, there’s a key component that brands and marketers need to pay attention to: How the influencers operate. Crowdtap, a marketplace that connects influencers with brands and agencies…

    AllTwitterin Social- 15 readers -
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