Crowdtap

  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal…

    AllTwitterin Social Content- 9 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … it—will allow brands to seamlessly integrate into people’s everyday lives and thus spend their marketing dollars more effectively. Claudia Page is the vice president of platform growth and creator partnerships at “people-powered marketing platform” Crowdtap. Image courtesy of Shutterstock. …

    AllTwitter- 9 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … included: 37 percent of shoppers cited blogs and social media as the platforms that influence their back-to-school shopping most, with traditional media close behind, at 36 percent, and online ratings and reviews at 27 percent. 45 percent will use social media platforms as their go-to back-to-school shopping source for food and snacks. Brick…

    David Cohen/ AllTwitter- 9 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    …–will say that the man had this recent wave of ridicule coming. But perhaps in this scenario, we should cut Disick some slack, or at least say thanks. Why? Despite the Federal Trade Commission leveling more stringent guidelines for native ads and user-generated content, there have still been a number of very public transgressions from very…

    AllTwitterin Social- 12 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … By David Cohen on Apr. 29, 2016 - 11:00 AM When it comes to sharing content related to the 2016 Summer Olympic Games in Rio de Janeiro, age group tends to dictate the platforms being used. A new study from “people-powered marketing platform” Crowdtap analyzed the Olympics viewing habits of 500 U.S. men and women, and it found that younger…

    David Cohen/ AllTwitter- 10 readers -
  • Report: 90% of Millennial Parents Find Social Media Helpful

    … Millennials are of particular curiosity, from how they interact with technology, to their impact on workplace culture, and society at large. This generation is often accused of being shallow, self-centered and apathetic — oft used terms from older generations to their successors — but as Millennials get older, it’s becoming clear family…

    Inside Facebookin Social- 9 readers -
  • 3 Holiday Movie Quotes That Describe This Season’s Biggest Shopping Trends

    … With Black Friday behind us and the holiday season in full swing, now is the perfect time to dust off your favorite holiday DVD–or load it up on Netflix–and learn a thing or two about consumer behavior from Kevin McCallister, George Bailey and The Grinch himself. Crowdtap recently polled more than 500 U.S. adults to explore their shopping…

    Inside Facebook- 17 readers -
  • Survey: What Marketers Need to Know About Influencers

    … Influencer marketing is slated as the next big thing in marketing and even big brands are engaging with influencers to reach young and engaged audiences. However, there’s a key component that brands and marketers need to pay attention to: How the influencers operate. Crowdtap, a marketplace that connects influencers with brands and agencies…

    AllTwitterin Social- 12 readers -
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