Crowdtap

  • 4 Reasons Why Vine Couldn’t Keep Up

    … downfall. Looking ahead, successful platforms will encourage opportunities, like product placements, in a way that promotes authenticity and relevance for both the influencers and their followers. Claudia Page is vice president of product and partnerships at “people-powered marketing platform” Crowdtap. Image of Vine courtesy of IB Photography/Shutterstock. …

    AllFacebookin Facebook Twitter- 18 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … disclosure. Earlier this year, Claudia Page, vice president of product and partner development at Crowdtap, noted that despite tighter regulations, influencers are still making significant mistakes. Some notable Instagram influencers have published hundreds of posts that are in violation of the disclosure rules. What’s more, Truth in Advertising…

    AllTwitterin Social Content- 16 readers -
  • How Online Video Can Help Brands Battle for Consumer Attention

    … supply of Vans sneakers. This example, in particular, portrays the unprecedented opportunities (and innate challenges) that the online video landscape presents to today’s marketers. This article will illustrate how online video has evolved and what marketers can do to make the most out of creator partnerships in an increasingly democratized media…

    AllTwitter- 20 readers -
  • Pinterest Is Prominent in Back-to-School Shopping (Study)

    … School isn’t even over for many kids, but social media marketing platform Crowdtap already has its eye on back-to-school trends. Do you think it’s too early to be thinking about back to school? Crowdtap cited an eMarketer study, which found that 52 percent of shoppers will begin their back-to-school purchasing before August, with 12 percent…

    David Cohen/ AllTwitter- 16 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    … a public figure who gained a mass following due to his role on a popular television show. For most social media creators, however, the best course of action is to provide guardrails while still allowing room for editorial freedom. This allows the creator to develop content that is authentic and more in line with the non-sponsored material his or her audience is accustomed to seeing. Claudia Page is the vice president of platform growth and creator partnerships at “people-powered marketing platform” Crowdtap. …

    AllTwitterin Social- 22 readers -
  • Snapchat Wins Olympic Gold Among Younger Millennials (Study)

    … By David Cohen on Apr. 29, 2016 - 11:00 AM When it comes to sharing content related to the 2016 Summer Olympic Games in Rio de Janeiro, age group tends to dictate the platforms being used. A new study from “people-powered marketing platform” Crowdtap analyzed the Olympics viewing habits of 500 U.S. men and women, and it found that younger…

    David Cohen/ AllTwitter- 16 readers -
  • Report: 90% of Millennial Parents Find Social Media Helpful

    … is something they hold dear. And while family values are important to millennials, there’s little information on what being a parent means to this maturing generation. Crowdtap conducted a study of 1,000 millennial parents with at least one child 10 or younger to get a clearer sense of how they see themselves in the both the physical and digital world…

    Inside Facebookin Social- 11 readers -
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