• Embracing the Power of Superfans and Social Media

    … to be recognized for their full engagement with a brand, not just their purchases. Savvy brands are now rewarding consumers with loyalty points for social interaction (tweeting about the brand or sharing products across social media), engaging in online activity such as watching videos and reading a blog or posting a product review. When Lancôme began…

    Inside Facebookin Social Twitter- 19 readers -