• Embracing the Power of Superfans and Social Media

    …, superfans will continue to move into the spotlight. Their power to move brands is without parallel. It’s time for brands to build their relationships with them in ways that respect and value their importance. Learn more about activating superfans in this white paper: From Loyalty to Advocacy: Nine Ways to Build an Army of Superfans. Geoff Smith is the chief marketing officer of multichannel loyalty and engagement solutions provider CrowdTwist. Image courtesy of Shutterstock. …

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