Crystal Light

Crystal Light is a low-calorie powdered beverage mix that offers naturally and artificially sweetened beverage options in multiple flavors. Originally marketed in 1982 with Linda Evans as its spokesperson, the company later had celebrities Raquel Welch and Priscilla Presley as spokeswomen. The catch phrase for each of the ads was, "I believe in Crystal Light 'cause I believe in me."
Posts about Crystal Light
  • Usability: Are You Making it Better? Or Making it Worse?

    …, not complicated. Resist the impulse to provide and lots and lots of options and choices for your customers. Instead, know your audience so well you’re able to identify what it is they want to do, and then give them that. In the mood for some Crystal Light? Pick one. I dare you. Quick. Photo credit:…

    Lisa Barone/ Overit- 16 readers -
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