Csat

  • It Pays to Provide Customer Service via Twitter (Report)

    … Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science. Key findings of the study included: Customers who receive responses when they tweet businesses are willing to spend 3 percent to 20 percent more on average…

    David Cohen/ AllTwitterin Social Twitter- 19 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … them to solve the problem without the need for escalation. Once you get these metrics in place, you can advance your sophistication by monitoring your customer loyalty using a combination of your customer satisfaction score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). Customer satisfaction is one of the toughest, most…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • How Facebook, Twitter Updates Improve Customer Service

    … direction. However; it’s not a nail in the coffin by any means. The truth of the matter is that brands hold the power when it comes to bringing social customer service to new platforms. All it takes is a little bit of creativity. Elizabeth Clor is the senior director of marketing at customer intelligence platform Clarabridge. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter How To's- 23 readers -
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