• How to Increase Social Data Value: Add Context Over Time

    … Social media is every marketer’s not-so-secret weapon. Acting as a direct link between brands and consumers, social platforms offer marketers the chance to learn the factors driving customers’ habits, preferences and buying decisions. Customer-service representatives can respond to claims made on social media in real-time, while executives can…

    AllTwitterin Social How To's- 18 readers -
  • Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears

    … should you look to achieve? Ideally, you should acknowledge every post that you get, if nothing else than just to say, “Thanks for being a fan.” Your customers are taking their time to write to you, so they should hear something back. If you’re not able to respond to all posts, you should at the very least respond to any posts that raise concerns or complain about your product or service. Readers: What have your customer-service experiences been like on Facebook? Image of CSRs courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Social Facebook- 10 readers -