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  • How to Increase Social Data Value: Add Context Over Time

    … season of Game of Thrones averaged more than 23 million viewers per episode, setting new records for both the show and HBO as a network. Even if you’re not one of those viewers, you’ve probably noticed something about the show: There are a ton of characters, and they change often. With more than 150 characters playing the “game,” marketers in all…

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